Legendary Hollywood Producer

"Schulman, is the number of discs for the "The Hangover" film ready to be pressed? The stock will start tomorrow." Early in the morning, Roman called Shulman.

When the film was about to withdraw from the North American market, Roman arranged for Shulman to contact the manufacturer on the mainland to record the DVD of the "Hangover" movie to ensure that it could be sold and rented in Hollywood Video's channel stores on time. Now, it's almost time for negotiation.

"Don't worry, it's time. The first batch of 2 million DVDs has gone to the United States, and they will be produced in the future. They should be able to keep up with the market demand." The goods arrived at the port the day before yesterday. You can always contact Hollywood Video and FedEx ships to various stores in North America.

This time, the offline home entertainment channel distribution of the "Hangover" movie is handled by Hollywood Video. They are more sincere than Blockbuster, charge lower fees, and can also distribute goods across the United States. In this comparison, Roman gave the movie DVD sales and rental work to Hollywood Video. For every DVD sold, they will charge $5 for service and channel fees. After 10 years, Manhai Entertainment will be able to withdraw the copyright of the offline home entertainment market for the movie. These are the conditions that are written into the contract.

The selling price of "The Hangover" DVD is US$12. There is only the content of the movie release. There is also a deluxe version of the DVD, which is priced at US$30. There are movie behind-the-scenes highlights that are not available on ordinary DVDs and two movie promotional posters. , Another premium version of the DVD, priced at 99 US dollars, in addition to the movie content plus behind-the-scenes shots, there is also an unabridged version of "The Hangover", a beautiful poster of each character in the movie.

Manhai Entertainment is very conscientious, and has also produced a fan welfare DVD. The last version is the best way to give back to fans. Audiences who like the "Hangover" movie will definitely be willing to pay for the first-page supreme DVD.

Do the calculations. Due to the large volume of DVD recording, the cost of printing each copy has dropped to RMB 1 per copy. After deducting the channel fee charged by Hollywood Video, it is $5 per copy, as well as the cost of hiring FedEx and various transportation. The cost, calculated by subtracting about one dollar of profit per sheet.

So speaking of it this way, every time a regular version of DVD is sold, Manhai Entertainment can get a net profit of $6 (because the cost of printing at the mainland factory is too low, so the cost of one yuan is erased) , While the deluxe version is $24, and the extreme version has a profit of $93.

What a huge profit. It's no wonder that Blockbuster relies on its business of selling and renting DVDs and video tapes, and its market value is around 100 billion U.S. dollars, thanks to the prosperous offline home entertainment market.

Moreover, the profits made by selling DVDs are really a lot. I didn't pay attention to it at ordinary times. Moreover, the number of labor in North America is high, and he is still unwilling to work overtime. Romain originally considered taking part of the film development task in North America. As a result, after investigating, the cost was estimated to rise by 10 profit points, which made him give up directly. Thoughts.

It’s better for the mainland. As long as the factory makes money, there is no need to consider labor costs and recording. After all, is 996 a blessing for everyone’s past lives? Besides, those people are still 8107. When necessary, they are willing to work overtime 24 hours a day to catch up with the goods.

This is the difference in national conditions. In North America, people are more valuable than machines, and over there, machines are more valuable than people...

Hollywood is about to enter an era of blockbuster movies. When the time comes, special effects will be king. Although DVDs are not as refreshing and exciting as the big screens of movie theaters, they are much better than video tapes.

The picture quality of DVD is generally better than that of video tape. So this time, Roman didn't record the videotape version of the "Hangover" movie. The market shrank and he abandoned it.

For comedy movies like "The Hangover," the DVD market is the most profitable way for offline distribution. It has nothing to do with the derivatives market and the authorized market for clothing, hats and footwear. There is no room for operations in those places, and there is no silly head to talk about licensing cooperation with Manhai Entertainment.

"Schulman, how do you keep the copy masters? There will be no pirated DVDs on the market first, right." Distribution is about to come, and the most worrying thing for Roman is that there will be traces of piracy on the market because of their low prices. It will ruin the profit that "The Hangover" can get.

"I stare at it every day. When they are printing, I will be by the side, and there will be no accident." At this point, Shulman is still very confident. When he went to the mainland to be responsible for the DVD recording of movies, he basically never let the mastering go out of his sight, and no one did it at all.

"That's good."

Piracy can be said to be the number one killer in the offline market, even those gun versions, after all, the picture quality is not high, and it can't be prevented. Piracy of film resources made directly from the movie theater and co-produced by inside and outside, this method is impossible to prevent. But as long as the high-definition version of the movie does not appear, then everything is easy to say.

Picture quality is also the willingness of people who are willing to buy genuine copies. As long as this hole is blocked, no matter how widespread piracy is, it will not constitute the greatest infringement.

"Is there any news from the TV station?" After talking about the DVD operation, another major source of income for offline movies is TV broadcasting.

"HBO and Starz have the highest bids, and both are willing to pay $6 million for the first broadcast price. The rest of the paid channels are just a little bit less interesting."

"If the two of them offer the same price, whoever has more lenient terms will choose whoever is more lenient."

"That's HBO. In addition to paying for the first broadcast rights of 6 million US dollars, they also agreed to buy the second round of the movie at a price of 3 million US dollars. Starz has no intention of this. They are only willing to buy the first round of the movie. right."

There are only two ways for TV stations to authorize the broadcasting of Hollywood movies, one is to buy out the number of years directly, and the other is to pay according to the number of broadcasts, and the first broadcast price is the highest. The former is suitable for film collection, profit funds are available quickly, and the latter can maximize profits.

Manhai Entertainment was not too poor to sell pants to pay for it, so it chose the latter method to cooperate with the TV station.

"Then authorize it to HBO."

"Okay, I will implement this matter as soon as possible."

"Well, that's it."

Putting down the phone, Roman got up from the office chair and stretched his body.

Offline operations are on the right track, and all aspects of film copyright development have been assigned to special personnel. There is no need for Roman to worry about it. Now, all he has to do is to see the new listing.