My 1999

Early the next morning, Xu Liang was woken up by his biological clock on time.

Around New Year's Day, the temperature in Beijing was already close to subzero, and the temperature in the morning was even too cold to handle.

Xu Liang put on his sports clothes and started running around the courtyard.

Round and round.

When the body is completely warmed up and the activity is active, simply stretch and start practicing the Bajiquan taught by Huo Gang.

After rebirth, his physical fitness and recovery ability are several times that of ordinary people. Although his punches and kicks are not fast, they are extremely powerful.

After practicing three times, start standing.

After this whole set, more than an hour has passed.

After taking a walk for a while, after the sweat was completely gone and the pores were closed, I took a warm bath.

Put on clean clothes and have dinner on time at seven in the morning.

"Aunt Wang, today's buns are very delicious."

Aunt Wang was all smiles after being praised.

"The freshly cut beef I went to the morning market today is very fresh."

"No wonder."

"You eat first, and I'll wake Xiao Meng up?"

"Go ahead. If this guy stays in bed, take the quilt off her." Xu Liang said.

Aunt Wang smiled, turned and went upstairs.

Not long after, Xu Meng came down with sleepy eyes.

"Smelly brother, why don't you let me sleep a little longer? It's hard for me to have a weekend."

"You can sleep more, but you don't have to go shopping today."

"That won't work. How can you be so dishonest in what you promised me yesterday?"

"Then go wash up quickly and then come to eat." Xu Liang said.

"I know, stinky old man, I hate you."

After saying that, he turned around and walked upstairs.

When she met Aunt Wang coming downstairs, the little girl smiled sweetly.

"Aunt Wang, the big buns you make are so delicious."

"Haha, I'll get you two more in a minute."

"I'll wash my face and go down to eat."

Kick, kick, kick, the little girl has quickly ran upstairs.

"Thank you, Aunt Wang." Xu Liang smiled.

"Hey, you're too polite. The key is that this child Xiaomeng is sensible. If my ancestor was half as sensible as her, I would burn incense."

After complaining about several of her own daughters, Aunt Wang left.

After breakfast, Huo Gang had already driven back the car he had left at Andrea's restaurant last night.

But Xu Liang didn't plan to drive this time.

In a densely populated area, it is very difficult to park just one car.

"Speaking of which, where do you plan to go today?"

"Go to Wangfujing first, and then go to Xidan." Xu Meng said excitedly.

"You're going to tire me out."

"Hehe, brother, I don't know that you exercise every day. It must be fine. Let's go. Oh, come on."

He was dragged out of the alley by Xu Meng.

After finding a taxi, I drove out and headed straight to Wangfujing.

Today is the weekend, and there are a lot of people shopping. In addition, there are tourists from all over the country, and even from all over the world, so the entire Wangfujing Street is packed.

Xu Meng was like a dog that had just been let out, and it was just having fun.

When I came across a store, I wanted to go in and have a look.

It’s like buying something delicious when you encounter it.

Less than half an hour after arriving, Xu Liang already had six or seven gift bags in his hand, as well as a lot of candied haws, stewed vegetables and the like.

"Brother, isn't this your company's store?"

Look in the direction of her finger.

At the southeast corner of the four-way intersection, the street-facing side is entirely covered by tempered glass. Above the door is Hongmeng's logo - HM.

Nothing else.

The overall look is full of minimalist style, but also has a sense of design and modernity.

Among the slightly old-fashioned stores around it, it stands out from the crowd and is extremely eye-catching.

"Let's go over and have a look."

After crossing the busy street, I came to the opposite side, stepped in, and was greeted by a dazzling array of shelves.

Classic images from games such as "Legend: Overlord War", "Millennium", "Red Moon", and "Bubble Show" are posted on the walls.

The warm-toned lighting at the top gives people a friendly and relaxing atmosphere.

Different shelves are placed in order according to the goods.

Xu Liang looked at it briefly.

Clothes, pillows, T-shirts, game character dolls, cups with game characters printed on them, keychains, mouse pads, wallets, wine glasses, etc.

There are hundreds of species in total.

There are two floors in total, with a total area of ​​about 2,000 square meters.

The prices are not expensive, ranging from a few yuan to dozens of yuan, and rarely more than a hundred yuan.

To Xu Liang's expectation, most of the customers in the shop were girls.

"Sir, Madam, if you want to buy something, I can introduce it to you."

A waiter in overalls came over.

Xu Liang glanced at her, glanced at her, and frowned slightly.

He found that almost all the waiters followed the guests and introduced them.

"Let's take a look first, then go and do your work."

The waiter nodded, but did not leave, still staring unhurriedly.

Xu Liang turned around and went to the second floor to take a look.

"Brother, look."

Xu Meng held a pink water cup in her hand.

The cup is printed with the Q version of the girl picture from "Bubble Show".

"You like it?"

"Yeah. There are so many things here, I like them all, it's hard to choose."

Xu Meng's eyes moved across the products with Q-like characters or animals printed on them, and her little face was full of longing.

“Buy if you like it, but not too much.”

"Um."

Xu Meng picked another pillow and a schoolbag before going to the counter to check out.

The checkout area is not far from the door.

The price is not very expensive, the three pieces together cost fifty-six yuan.

"Brother, the things your company designs are so good, they will definitely make money." Xu Mengdao.

Xu Liang smiled and said, "It's almost noon. Come on, I'll take you to dinner."

"I want to eat Quanjude."

"OK."

I spent a day shopping with my sister.

It can be regarded as relaxing for myself.

When he came to the company the next day, Xu Liang found Qian Santai.

"Mr. Xu, are you looking for me?"

After he sits down.

“How are the offline stores doing lately?”

"Sales have been rising. According to the current development trend, at most one month, the revenue of all our stores will be able to cover the expenses, and there will be a slight surplus."

Xu Liang nodded, "I went to the Wangfujing store today."

Qian Santai became nervous immediately.

The big boss must have discovered something wrong by calling him here.

that's the truth.

"I found a few problems. You can go back and rectify them."

Qian Santai quickly took out his notebook and looked like he was listening to the teachings.

"First, I found that all the waiters are chasing customers to sell. Even if the customers say they won't buy for the time being, they will not stay away. This will cause a lot of psychological pressure on the customers.

Many customers didn't last long before leaving. In fact, if these customers continue to shop, at least half of them may spend money with us.

So, we need to change this sales model.

From now on, all waiters should not follow customers, and do not come forward unless customers take the initiative to ask. "

"Second, the checkout counter is too close to the entrance. In this way, customers will leave directly after checking out, and there will be no chance of second consumption.

If the cashier is placed at the end, customers will feel that they still have room to spend after paying, or if they find other things they like on the way out, they will have the opportunity to trigger secondary consumption.

Third, the employees' clothing has been changed. Although the work clothes are good, it is difficult to give people a close feeling. Not black, but warm colors, dress casually, and don’t put pressure on customers. "

"That's all I have to say, you go back and lead the department staff to revise it quickly."

"Okay, Mr. Xu. It will take up to three days to complete all the rectifications."

Xu Liang nodded.

"Mr. Xu, our website has been set up and will be officially launched tomorrow."

Xu Liang became interested and walked to his computer.

Open the website directory and find ‘Hongmeng Shopping Network’ in the e-commerce column.

He frowned.

"This name doesn't work. Hongmeng's brand positioning is pan-entertainment and lacks e-commerce genes. Shopping websites cannot use Hongmeng's name."

"We have also thought of a few names, but we just don't know if they are suitable?"

"Tell me?"

"Travel, shoot, collect things, legend, sea search."

Xu Liang shook his head.

"It's called 'No. 1 Store'."

"No. 1 store? No. 1 store?" Qian Santai gave a thumbs up, "Mr. Xu, the name you chose is better. It is easier for people to remember the name with pure text."

Xu Liang smiled and clicked on the 'Hongmeng Shopping Network', which quickly jumped to a page.

Adhering to the minimalist style required by Xu Liang.

The content of the page is very clear.

The top column is the website logo and promotional slogan.

"'Hongmeng Shopping Network' - provides the most comprehensive and fashionable pan-entertainment peripheral products."

A search box is appended to the slogan.

"Pan-entertainment peripheral products? Lao Qian, you are ready to get it right in one step."

"Haha, Hongmeng is positioned as a pan-entertainment company and will definitely enter the film and television peripheral field in the future. I am setting a good front for the company in advance."

Xu Liang nodded.

“It’s a good thing for a company to be forward-looking in its development.”

"Mr. Xu, the most popular movie this year is "Crouching Tiger, Hidden Dragon". I plan to contact the producer and buy its peripheral rights for development."

"Crouching Tiger, Hidden Dragon" can be called a phenomenon-level movie in 2000, which directly opened the era of blockbusters in China.

Xu Liang has been thunderous all his life.

After pondering for a while.

"You can contact me, but how much do you think is appropriate?" Xu Liang asked.

“At present, there is no concept of peripheral copyright in China, and piracy cannot be curbed, so I think the price should not be too high.

However, based on our experience in game peripherals, the development value of film and television rights, especially movie rights, for popular dramas like this is very high, so I think we can consider it within 5 million. "

Xu Liang nodded, "If they don't agree to the buyout, you can also try sharing. You must make a stepped sharing plan to ensure our interests."

"clear."

Xu Liang focused on the web page and continued reading.

The left and right sides are divided into three columns.

The leftmost column is some jump buttons.

Divided into clothes, shoes and hats, posters, toys, figurines, daily necessities, etc.

The right column also contains jump buttons.

But it's different from the left.

"Legend" peripherals.

"Millennium" peripherals.

"Red Moon" peripherals.

"Bubble Show" peripherals.

In the middle are some product displays.

It's simple, but it has all the functions it should have.

Xu Liang thought about it for a while.

"The product display in the middle is divided into upper and lower parts. The upper part is the activity window. For example, any promotions we are going to do, or website revisions, etc., are announced in this window. The lower part displays hot-selling products."

Qian Santai quickly wrote it down.

Seeing his questioning look, Xu Liang waved his hand.

"That's all. Go back and implement what I said."

"Okay, Mr. Xu. But if the website is changed to 'Store No. 1', do you need to change the name of the offline store?"

"Online and offline must be unified."

"Then I understand."

Qian Santai took the notebook and left in a hurry.

Xu Liang looked at the No. 1 store website on his computer.

In his last life, he had never heard of vertical e-commerce for entertainment peripheral products.

However, considering the future development of the domestic game industry and the explosion of the entertainment industry, there should be a certain market for combining offline with online.