My 1999

Although Merrill Lynch is strong, it is certainly not as good as several financial groups that have joined forces.

"We'll find out tomorrow."

Xie Wen nodded in agreement, and when the additional conditions were brought out, everything would become clear.

"Lao Xie, how do you think the money raised this time should be spent?"

According to Hongmeng’s system, Hongmeng headquarters can leave a huge amount of US$5.35 billion in funds. No matter where this money is used, it can make Hongmeng’s strength a big step forward.

Xie Wen thought for a moment.

"Hongmeng's main business is Internet search and pan-entertainment. In terms of Internet search, it will be useful if there are funds to raise funds and share profits.

Therefore, the funds from the headquarters should be used for pan-entertainment.

Games, film and television, media, animation, comics, novels, music, peripherals, eight major fields.

In terms of games, Hongmeng Games is already the world's top player. It is difficult to expand through large-scale acquisitions, otherwise it will easily violate the antitrust laws of various countries.

Film and television is Hongmeng's weak point. The market is vast, and the seven major Hollywood companies are valuable and can be acquired.

The field of media, especially radio and television, involves public opinion and is strictly guarded by various countries. It is difficult for non-domestic institutions to expand, so it is not worth investing in.

In the field of animation, Disney is undoubtedly the number one, but it has become somewhat declining in recent years. However, the company is so big that it may be difficult to acquire it.

Pixar, founded by Steve Jobs, is booming. "Toy Story," "A Bug's Life," and "Monsters, Inc." are all blockbusters. Moreover, computer animation represents the future of the animation field. If it can be acquired, it will quickly make the company We became the premier company in animation.

However, Disney is also acquiring Pixar. Although the two companies have their differences, they have cooperated for many years. Although we have a chance, the chance is not great.

In the field of comics, Marvel has experienced declining revenue and poor management, as well as DC Comics, which is also known as Marvel.

Although the latter is in the hands of Warner Bros., but now that Warner is in trouble, we can take the opportunity to acquire it.

Comics companies in Japan are also very strong. Shueisha, Hakusensha, and Shogakukan under Hitotsubashi Publishing Group each have their own strengths, accounting for almost half of the Japanese animation market.

Then there is the Otoyu Group, which is also quite powerful in the field of comics.

In the field of novels, due to the impact of the Internet, the strength of major publishing groups has declined significantly. Moreover, unlike Internet novels, most of the film and television copyrights of physical novels are in the hands of the author himself.

So I think we don’t need to acquire those big publishing giants, but rather acquire online book sites like Fantasy Sword and Oak Tree.

These online literature websites are not expensive, are not taken seriously, and do not cost much.

In the music field, due to the impact of Internet music, Universal, Warner, PolyGram, and Sony have declined sharply. If we acquire them now, we will be taking over from others, so we should focus on acquiring copyrights. If the other party does not sell, we will then consider acquiring the company. .

And even if you want to acquire it, you shouldn't do it now. Instead, you should wait until online music has completely matured and the value of major record companies has declined to the bottom before taking action.

In peripheral areas, since we are already laying out plans for Bandai, we must resolutely implement them. Moreover, Bandai has animation, comics, music and other businesses, and "Mobile Suit Gundam" is a top IP with huge value.

Once acquired, it will greatly complement our peripheral, animation and music businesses. "

After a pause, Xie Wen took a breath and continued.

“To sum up, the funds raised this time can be used for three purposes.

First, Bandai.

Second, Pixar.

Third, MGM Group.

Of course, the three are not done at the same time, but by analogy. "

Xu Liang smiled and said: "Vivendi Universal is in trouble now. Why didn't you acquire Universal instead of targeting MGM?"

"Although Universal is a good company, the people at Vivendi are too greedy. If we acquire Vivendi Global for US$14 billion, Hongmeng will be saddled with huge debts, and the gains will outweigh the losses."

The last time he acquired Vivendi Games, he still remembered how difficult and greedy the Gauls were.

"And this time General Electric, which has deep pockets, participated in the acquisition of Vivendi Global. It will be difficult for us to compete with them." Xie Wen continued.

Xu Liang nodded slightly.

He gave up the acquisition of Universal this time because of General Electric.

They are really wealthy.

Vivendi Global's US$14 billion seller shows that the lion has a big opening.

Such a high price directly scares away other buyers.

The only one left and accepting the price was GE.

If Xu Liang mobilizes all Hongmeng's resources, it is not impossible to compete, but Vivendi Universal's assets are too complex. He only wants Universal Film and Television, so it is better to give up.

"Xie, Steve Jobs won't sell Pixar to us unless we spend a lot of money."

Xie Wen also knew that the chances were slim.

The most profitable thing about Pixar animations is not the box office, but the peripheral products.

In this regard, Hongmeng has almost no presence in North America.

"Mr. Xu, Disney will definitely not let go of Pixar. If we acquire Pixar, sell it to Disney, and exchange all of it for Disney shares, we will definitely get a lot of equity, two or even three seats on the Disney board of directors.

When the time comes and we acquire some from the secondary market, our voice within Disney will also be greatly increased.

As long as our shareholding exceeds 30%, our control over Disney will be greatly increased, and it will not involve the US ban on the media field. "

Xu Liang couldn't help but feel his heart beat.

Others don't know, but he knows very well how profitable Disney will be in the future.

Just one Disneyland is a walking money printing press.

Moreover, the box office and peripherals of animation often exceed those of adult movies.

What's more, Disney also owns ABC, one of the five major television networks in the United States, and ESPN, the top sports media in the United States.

These are all high-quality assets.

"Mr. Xu, although we have obtained Wall Street capital support through financing, we are still outsiders to Hollywood. It is too difficult to succeed alone.

It is better to share the risk by holding large companies, and in this way, we can also influence sensitive assets in the media field through equity. "

Xu Liang couldn't help but ponder.

He admitted that what Xie Wen said made sense, but it was not easy to control more than 30% of Disney's shares.

But once successful, the benefits will be much greater than simply acquiring a film and television group.

Disney can be said to be the most special company in Hollywood. The huge Disneyland provides it with abundant cash flow, which is unmatched by other Hollywood companies.

"This matter needs to be considered in the long term."

Xie Wen nodded. Disney's current market value exceeds 30 billion US dollars, which is huge value. It really needs a long-term plan.