My 1999

Xu Liang smiled and said: "You are the top management talent we have discovered after a comprehensive inspection. I hope you can lead Kingsoft to a higher level and become a top Internet and software service provider."

After Hongmeng acquired Kingsoft, it took the initiative to promote the free model.

Not only is WPS free, but Kingsoft anti-virus software has also been changed to a free model.

And prompted Lei Jun to develop Kingsoft Security Guard.

It is completely to let the company develop in the direction of 360 Company in his memory.

So after Lei Jun went to Kunlun, he asked Xie Wen to entrust a headhunter to recruit Zhou Hongwei, who was unsatisfactory at Yahoo China.

Look at Lao Zhou, then look at Lei Jun, and think of the Great Qiangzi who is about to join the Internet, as well as Penguin, which controls more than half, and Alibaba, which controls 49.99%.

Xu Liang felt proud that "all the heroes in the world are under my control".

After a simple inquiry.

“In addition to meeting each other and getting together with each other, we have gathered everyone together today for another purpose.

It is the adjustment of the company structure.

Maybe you are wondering, Mr. Xu, why is the company’s management structure adjusted every year?

Will it affect the development of the company if it is too frequent?

In fact, I don't want to do this, but I have the most elite management team in the world.

With your efforts, Hongmeng has developed very rapidly.

Throughout 2004, Hongmeng achieved total revenue of 121.4 billion Chinese coins (approximately US$14.7 billion) and created a net profit of 30.3 billion Chinese coins.

Additionally, we have nearly $7 billion in cash reserves.

We are the Internet group that ranks first in the world in terms of revenue and profit.

And it has created a super high growth rate of 498% every year.

Therefore, we have to reform Hongmeng’s management structure every year to adapt to Hongmeng’s rapid growth needs. "

After a pause, Xu Liang's deep eyes quickly swept over everyone.

“This adjustment is very simple, and can be summed up in four words: ‘reduce costs and increase efficiency’.

There are three main ones.

First, the South Korean subsidiary was merged into the Japanese subsidiary and renamed ‘Hongmeng Japanese and Korean Subsidiary’. The management personnel of both parties were merged to optimize some unqualified employees.

Second, the Nanyang subsidiary and the Central South subsidiary merged to form a new ‘Nanyang subsidiary’, which is responsible for business development throughout Southeast Asia and is still headquartered in Singapore.

Third, the Central Asian subsidiary was merged into the Middle East subsidiary, and the headquarters of the Middle East subsidiary remains in Dubai. "

In order to expand business, Hongmeng established many subsidiaries in the past, but later found out after they developed.

The Internet market where many subsidiaries are located is underdeveloped, the Internet population is small, and most of them are relatively poor. Hongmeng's local Internet business has been losing money.

It is also difficult to achieve positive profits in the short term.

In order to further reduce expenses, reducing labor costs through mergers has become the most appropriate choice.

Moreover, not all Internet markets in the world are like China, where several competitors grow up every month and software is rapidly iterated.

The efficiency of administration does not need to be that high.

Therefore, after several meetings with the management committee, he made the decision to merge the subsidiaries.

"Lao Xie, how will the merger be specifically carried out? Which departments should be retained and which should be abolished? You can discuss it with the subsidiary and come up with a complete integration plan for me within two months."

"OK."

Xie Wen agreed.

"Lao Fang, please cooperate with the management committee to conduct a comprehensive assessment of the 1,925 employees of the six merged subsidiaries, and then submit a personnel optimization plan to the head office."

Hongmeng HR Fang Dexin nodded seriously.

A pressure spread in my heart.

Layoffs, especially large-scale layoffs, are never easy.

"The Finance Department and the Legal Department must also work closely together to ensure that the compensation that should be paid cannot be left behind, but for those who are restless, we must resolutely defend the company's interests through the law."

CFO Xiang Jie and Legal Department Director Wang Tianming nodded quickly.

After Xu Liang’s reorganization, Hongmeng’s subsidiaries with independent management authority have changed from 13 at the beginning to subsidiaries in Japan, South Korea, Southeast Asia, the Middle East, North America, South America, Brazil, France, Germany and Europe. nine.

It needs to be emphasized that China’s Internet market is not like the outside world, which is independently governed by Bing, Yihaodian, etc., and is a business-oriented subsidiary.

rather than a management subsidiary.

To give a very simple example, as the president of Bing, Yu Jun only has supervisory rights but no management rights for Bing's business outside China.

Management rights are in the hands of Hongmeng subsidiaries in the region.

Although it has no management rights, if Bing is listed, it will be listed with the global Bing business as a whole.

In other words, although the management power is not in the hands, the company is financially independent.

This separation of management rights and financial rights can not only ensure localization of management, but also achieve globalization of business.

Of course, there are also disadvantages, such as increased management costs.

But Xu Liang still planned to do this.

Otherwise, if financial, personnel and management rights are delegated to local governments, what will be produced will be ‘warlords’ who do not listen to propaganda.

At that time, Hongmeng really became a bulk product.

"That's all I have to say, do any of you have any opinions?"

Everyone shook their heads.

"The meeting is dismissed. Lao Xie, and Sun Yan, you two will stay for a while."

After everyone leaves.

"Sun Yan, how is the development of Youku?"

"After last year's 'Youku Global Video Competition', we currently have 36 million registered users around the world."

With Hongmeng’s guidance, Youku’s early development was very fast.

"Although it has slowed down now, there are still about 600,000 registrations every month."

"Nowadays, there are more and more video websites of the same type, and the competition is becoming more and more fierce. If Youku wants to succeed, it cannot rest on its previous achievements." Xu Liangdao.

“Don’t worry. In addition to the ‘Youku Global Video Competition’ that will still be held this year, we also plan to launch the ‘Youku Personal Growth Plan’.

Provide financial and technical support to some UP owners who have performed well in video competitions to help them create high-quality content and enhance Youku’s appeal. "

A satisfied smile appeared on Xu Liang's face.

"This strategy is very good. Youku is a content website, and excellent videos have always been Youku's core competitiveness."

After receiving the affirmation from the big boss, Sun Yan felt relieved.

"but……."

Sun Yan's heart suddenly lifted.

"Haha, don't be nervous. The 'Youku Personal Growth Plan' is very good, and the 'All Video Competition' can also be continued, but both require high costs.

I have a better marketing plan here. If done well, it is not impossible to increase the number of registered members of Youku, or even double it. "

Xie Wen and Sun Yan instantly became curious.

“This project is called the ‘Ice Bucket Challenge’.

The rules are simple, prepare a bucket filled with ice water, pour it down from head to toe, then record a video and upload it to Youku.

If he succeeds in his challenge and the video is confirmed by us, Youku will donate $10 to a charity fund in his country.

If he fails, he will donate $10 to charity.

The process is to donate $10 to Youku first, and then we will sum it up and donate it to the charity fund.

Note that every donation must have a donation ceremony, and post the donation ceremony on Youku.

Finally, whether the challenge succeeds or fails, the person who challenged must designate the next person to challenge. "

Xie Wen and Sun Yan's eyes lit up instantly.

"What an ingenious viral marketing plan." Xie Wen smiled.

"Mr. Xu, you are still awesome." Sun Yan also praised.

Xu Liang participated in the Ice Bucket Challenge, so he remembers it clearly. However, he has forgotten who the organizer of the ‘Ice Bucket Challenge’ is.

But it does not hinder the enthusiasm of the ‘Ice Bucket Challenge’ for the development of video websites.

“For the Ice Bucket Challenge to really gain traction, it has to involve celebrities.

So this time, all senior executives of Hongmeng will participate. Once the event has a certain impact, I will ask senior executives of other affiliated companies, as well as entertainers and sports stars to join in.

Build momentum.

Hongmeng’s websites will also follow closely for promotion.

Try to make the Ice Bucket Challenge popular around the world. "Xu Liang said.

Sun Yan nodded excitedly.

"Mr. Xu, I think pure charity is too broad. I think the objects of donation should be made clearer, such as caring for children, helping cancer patients, or AIDS patients, etc.

Donation projects determined in this way are more likely to attract people's kindness. "Xie Wen said.

Xu Liang pondered for a moment, then said, "Let's focus on children. Children can touch the sympathy of most people."

Xie Wen nodded in agreement.

"Sun Yan, record some short videos about sick children and put them on Youku. ...Lao Xie, please coordinate with Bing and Sina and do some publicity."

Both of them agreed.

"That's it. Old Sun, you go back and make a detailed plan and submit it."

"OK."

Xu Liang waved his hand, and Sun Yan turned around and left happily.

Wait for the door to close.

"Mr. Xu, I think it is necessary for Youku to raise external funds." Xie Wen said directly.

Xu Liang smiled and said: "How much money did Youku burn last year?"

"More than 60 million US dollars. When this "Ice Bucket Challenge" is over, you can be sure that the number of registered users of Youku will skyrocket again, and you will need to pay higher broadband costs and maintenance fees.

Coupled with the "Youku Personal Growth Plan", Youku will definitely burn more than 100 million US dollars a year in the future.

If Youku's registered users exceed 100 million, it will burn US$200 million or more every year.

And many videos also involve copyright, which is another expense.

In comparison, Youku's revenue last year was less than US$5 million. Even if it rises in the future, it will be difficult to smooth out expenses in a short period of time.

Although Hongmeng is rich, it is a bit stressed to spend so much money on Youku every year.

And other subsidiaries will also have opinions. "Xie Wen said.

"Lao Xie, I understand your concerns. Youku does burn money."