My 1999
Chapter 757 Hutaoli
Historically, YouTube was sold because it was too expensive. After a few investments, venture capital institutions found that profits were far away and they were unwilling to invest again.
Google, a giant with no shortage of money, needed traffic, so it spent $1.65 billion to acquire YouTube.
But even with Google's resources, YouTube suffered losses for more than ten years and tens of billions of dollars before it became profitable.
So it was expected that Youku would burn money.
"Youku does need financing, but we are not looking for venture capital institutions."
"Why?" Xie Wen asked confused.
Xu Liang smiled, "Youku received a lawsuit last year, right?"
"I've received them, but not many."
“The main reason why there are not many is that Youku is small and its impact is not big enough. After this ‘Ice Bucket Challenge’, Youku will become the world’s largest video website with nearly 100 million or even over 100 million registered users.
The influence is global.
At that time, its light will attract countless attention.
The number of prosecutions against it will be ten times as high as it is now, especially among the film and television giants in Hollywood who own a large number of copyrights. "
Xie Wen is a smart man, and he quickly came to his senses after listening.
"Do you want to use Youku's shares to deal with the lawsuit?"
Xu Liang nodded, "The short films edited by film and television copyrights are one of the most important contents of Youku, so we cannot escape from infringement lawsuits.
Instead of paying huge legal fees and compensation when the time comes, it would be better to get them on the chariot together and become a community of interests. "
Xu Liang's eyes flickered and he thought to himself, "It would be better if more people come to sue me when the time comes."
"By the way, how's the satellite thing going?"
Xu Liang asked.
"Last time I wrote to the higher authorities, I only said to do some research, but didn't give us a clear answer."
Xu Liang frowned.
After pondering for a moment.
"No more waiting. Send a letter to foreign commercial satellite companies. We want the best commercial map satellites."
"Then if the higher-ups are not satisfied...?"
"Anyway, we need more than one commercial map satellite, and we will give them another order when the time comes. ... I finally understand, these guys who are just living on their own, if you don't give them a little stimulation, they will never learn to change."
Xie Wen nodded.
This is currently the best solution.
"By the way, Hongmeng will spin off its map business and set up a professional commercial satellite service company to operate it. The company's office will be located in Xiangjiang."
At present, the mainland's commercial aviation market is not open enough, and there are too many constraints on the mainland.
"OK."
"One more thing, Netco's half-year lock-in period is almost over. After it ends, 5% of Netco's shares will be sold this year."
Xu Lianghui will slowly insist on the equity of Netco.
Anyway, Wangke has a dual-class share structure. The voting rights of one Class A share are equivalent to 10 Class B shares. This means that Hongmeng only needs 7% of the equity to have the right to speak in Wangke.
Therefore, Xu Liang does not intend to retain too much equity in Netco.
He only needs to retain the network as a channel, a promotional channel for Hongmeng's websites and games, and a distribution channel for Master Kong.
After explaining the matter, Xu Liang left Hongmeng.
He didn't drive home.
Instead, we came to Zhongguancun, walked around, and parked the car in front of a restaurant with an obviously distinctive style.
The shape made of logs and carefully designed green plants instantly give people a unique style.
Fresh, natural, and full of artistic flavor.
After taking a look at the ‘Hutaoli Music Restaurant’, which is a combination of Chinese and English made of light strips and acrylic panels, I walked in.
Passing through the porch and pushing the door open, the billowing heat dissipates the coldness of late winter.
The graceful and melodious music flew into my ears, and I unconsciously relaxed a little.
A waiter wearing a women's suit with high-waisted hair came over quickly.
"Sir, how many are there?"
"Both of you."
"Okay, please follow me."
After bypassing the screen wall made of various materials such as green plants, logs, and stones, a hall of about two to three hundred square meters appeared in front of us.
The design in the lobby is even better.
The unique chandeliers, hanging green plants, ingenious small sculptures, books and various ornaments in the corners make the overall atmosphere look very comfortable.
Xu Liangzong looked around and saw that 70% of the seats on the first floor were occupied.
In front of the huge projection screen in the center of the hall, a band was singing. The lead singer of the band was a young girl wearing a white long-sleeved sweater.
It's not pretty, but the sound is outstanding.
"Sir, do you think this is a suitable place?"
"I don't like the first floor, go to the second floor."
"Okay, please come with me."
Take Xu Liang from the stairs to the second floor.
Because there is a huge hollow in the middle for guests on the second floor to watch the performance on stage, the space on the second floor is relatively smaller.
But not too small.
Xu Liang chose a seat in the corner of the second floor and sat down.
"That's it."
Although the waiter was surprised that he chose this corner instead of a better seat, she was trained to put the customer first, so she didn't ask any questions.
He handed over the menu next to him with both hands.
"This is the menu of our store, please take a look."
Xu Liang opened it and looked at it. There were about a hundred dishes.
A combination of Chinese and Western food.
Red wine is a special feature, mainly in the mid-range range of around 100 to 1,000 yuan, with eight or nine categories.
There are also high-end ones, but not many.
Xu Liang ordered two bottles of Luchen Family and ordered more than a dozen dishes.
"Sir, did you order too much?"
"I'm done eating."
The waiter didn't say anything more, turned and left.
Xu Liang took out his cell phone and dialed.
"Where are you?"
"I'm choosing a location for the new store in Dongzhimen."
"I'm in Hutaoli, Zhongguancun. Come over."
The woman's surprised voice came over.
"Really? Just wait for me, I'll be there right away."
"Um."
Not long after Xu Liang hung up the phone, he saw Tong Yaya walking over quickly, wearing a beige belted windbreaker, shoulder-length hair, and black women's leather shoes.
His vigorous and heroic demeanor is completely different from the gentle and graceful person he was when they first met.
"My dear, I kept you waiting."
Tong Yaya trotted over and kissed Xu Liang on the face.
After patting her butt, he pointed to the seat opposite.
The latter smiled and sat down opposite.
"Yes, you are becoming more and more like a strong woman."
"Isn't it all thanks to you? If it weren't for you supporting me from behind, I wouldn't have the confidence to enter the business world, let alone my current status.
Therefore, the person I am most grateful to now is you. "
Tong YaYa's eyes are charming and full of love.
Now she could finally understand why such an outstanding woman as Fan Xiaopang was willing to follow this man without any status or status.
Without it.
The improvement of status, the jump of class, and the continuous accumulation of wealth are far better than love with no shelf life.
Xu Liang smiled and said, "Now you realize the benefits of starting a business?"
"Compared with dancing and being an actor before, I still enjoy the way I create wealth with my hands and feet now and can be respected wherever I go." Tong Yaya nodded.
"How many branches are there in Hutaoli now?"
"There are already 5, and our goal this year is to break through 20." Tong Yaya said enthronedly.
Xu Liang understood.
In the early days, it was normal for development to be slow because of the lack of talent, capital, and management models.
Once the pioneering period is over, the company will enter explosive development.
"How's the revenue?"
"The average monthly revenue of each store is 590,000."
Xu Liang nodded.
"Have you encountered any problems in operation so far?"
"We did encounter a lot of problems, the most important ones are two."
"Tell me."
“First, the occupancy rate of our restaurant is very high during lunch and dinner, especially in the evening, the occupancy rate can reach 80%, and it is even full on Saturdays and Sundays.
But in the morning and afternoon, there are basically no people.
Even though we offer a lot of discounts, there are still relatively few people. "
Xu Liang smiled and said: "This is normal. Since the name of the restaurant is on the name, of course the attendance rate is high at noon and evening."
"Is there no other way to make up for it?"
"It depends on man-made things, how could it not be possible?
Each store in Hutaoli has a 500 to 600 square meter space, a huge high-ceiling space design, a large screen, and a stage, which are the best resources.
You can move the tables and chairs in the center of the venue to accommodate various theme activities.
You contact some well-known poets and writers in the name of the company, invite them over, and use the afternoon session in Hutaoli to hold readings and meetings.
You can also invite designers and photographers to do fashion and photography exhibitions.
Various courses are also offered, including flower arrangement, wine tasting, music, etc.
It even cooperates with some public welfare groups to organize blind dates and so on for offline young people.
Although these activities cannot generate much direct income, they have expanded Hutaoli's brand influence among young people, and these young people in their twenties and early thirties are themselves Hutaoli's target group.
Giving Hutaoli more recognition among them is also a business expansion in itself. "
Tong Yaya's eyes lit up.
"My dear, you still have a way."
Xu Liang smiled and said: "Go on, are there any other questions?"
“The second day, and now the main difficulty I face, is the lack of talent.
Hutaoli has enough funds to expand stores, but we do not have enough talents to complete this task, so we only have five stores after nearly a year of development. "
“Shortcomings in talent are a difficulty faced by all companies during their start-up period. As they grow and develop, this problem is often solved through internal training.
This is the most reasonable and appropriate solution.
There is no way around it.
However, although there is no way to completely solve this problem in a short time, we can stimulate the creativity of existing talents to temporarily make up for this problem. "
"How to do it?" Tong Yaya asked expectantly.
“Of course it’s a structural reform. A good system can stimulate 200% or even more creativity.
We can design two sets of compensation mechanisms for store managers in Hutaoli.
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