My 1999

The next day, after breakfast, Xu Liang changed into a neat suit.

Jiang Xiaoyang thoughtfully tidied his clothes for him.

"Are you nervous?"

"Of course I'm a little nervous to give a speech in front of so many big men.

But don't worry, your husband is born with a big heart, and there will be no problem in the end." Xu Liang patted his chest and said confidently.

Jiang Xiaoyang smiled and encouraged: "I also believe that my husband will be fine."

After looking at each other affectionately, the beauty raised her feet and kissed deeply.

"Go, my son and I are waiting for your good news at home."

"Yeah."

Xu Liang lowered his head and kissed her smooth forehead lightly, then turned and left the room.

He came downstairs, joined Lv Hui and Huo Gang, and took a car to Zhongnanhai.

The second time I came, my mood was different from the first time.

Last time I was curious and nervous.

This time I was just a little nervous.

But fortunately, I have seen big men in my life, and my psychological quality has been trained. After taking a breath, my mood calmed down.

After a strict inspection, under the guidance of the staff, he came to the reception room inside the Qinzheng Hall.

He will wait here.

Xu Liang flipped through the familiar speech manuscript in his hand.

"Lv Hui, did you hand in the USB drive?"

"I handed it in yesterday, and they replied that there was no problem with our PPT." Lv Hui nodded.

"That's good."

Dongdong...

There was a knock on the door.

The staff next to him came forward to open the door, and a familiar figure appeared outside the door. Xu Liang hurriedly stood up to greet him.

"Prime Minister, why are you here?"

"Why, are you not welcome?" The old man smiled.

"No, no, no, it's my honor that you can come here in your busy schedule, but it's a little unexpected." Xu Liang hurriedly said.

"You are a distinguished guest I invited personally. Now that the distinguished guest has come to my door, I, as the host, naturally have to welcome him personally."

"You are polite. It is my honor to be invited here to give a speech to all the leaders. ... Please sit down."

The old man smiled and nodded, and sat down on the sofa next to him.

He glanced at the information placed aside.

"Is this the speech you prepared?"

"Yes."

"Can I see it?"

"Of course."

Xu Liang handed it over quickly.

The old man took it and opened it, looked at it briefly for a while and then put it down.

"Xiao Liu, the big data, cloud computing, and artificial intelligence development you are doing fills the gap in our country in this regard. Whether from a business perspective or a national security perspective, it is a very important research.

I hope you can continue to work hard and don't let us fall behind foreign countries, especially Western countries."

"Don't worry, big data, cloud computing, and artificial intelligence research are the research and development projects we always insist on.

Whether now or in the future, Hongmeng will always pursue excellence and will never let anyone or any organization get ahead of us."

"That's the confidence we want.

As long as you do research and development seriously, call me at any time if you encounter difficulties that you can't solve."

Xu Liang quickly agreed.

"I heard from the comrades below that you have begun to integrate Delong's assets?" The old man changed the subject.

"The problem of Delong is not difficult to find, nor is it too difficult to solve. It's just that many times, when we are in it, we don't have enough capital support, which makes a simple problem complicated." Xu Liang nodded.

The old man nodded slightly, "Where do you think the problem of Delong is?"

"To sum up, there are six main aspects."

"Wait a minute."

The old man turned his head, "Xiao Zhang, write it down."

The secretary who came with the old man agreed and quickly took out a pen and paper.

"The Delong incident is the largest corporate bankruptcy incident since the development of my country's economy.

If we can draw lessons well, it will have a positive significance for improving my country's legal supervision regulations and corporate systems." The old man continued.

"You are talking about the Delong case. We often analyze it within our own company.

We must not make the same mistake ourselves."

The old man smiled and affirmed: "Using history as a mirror, we can know the rise and fall; using copper as a mirror, we can correct our clothes and hats; using people as a mirror, we can understand gains and losses.

You did it right."

After speaking, he made a gesture to continue.

Xu Liang understood and organized his words.

"We have summarized six reasons for Delong's failure.

The first is 'over-expansion'.

There is a Chinese saying that goes 'eating from the bowl and looking at the pot'.

Delong is a classic annotation of this saying.

After 2000, it successively acquired hundreds of domestic and foreign companies, and its blind expansion led to tight cash flow.

In order to solve the problem of insufficient funds.

Financing, rather than solid improvement of corporate management and improvement of corporate profitability, has become the only indicator for Delong's assessment and rewards and punishments.

This has led to poor internal management of the company and the lack of its own hematopoietic function.

Industry is the support of finance. When the industry collapsed, Delong's financial business became a castle in the air.

As the country's policy of tightening money came, Delong's capital chain, which was short of working capital, was soon broken.

The industrial assets, which were already poorly developed, were also dragged down by finance, and debts soared.

Delong, which was trapped internally and externally, was already unable to turn the tide.

The second reason was 'failed to resist too many temptations'.

The vast majority, or all businessmen, are eager to do those higher-end businesses.

But if they are not well grasped, it will bring more difficulties.

After the reform in 1992, the large market of more than one billion people has made every industry full of opportunities.

Under such temptation, Delong was greedy for more and faster, and blindly expanded, so that it lost its judgment of the macro environment. "

The old man interrupted him.

"I know that you have also invested in many companies, such as New Dream, Hongmeng, Master Kong, Taihua, Kelong Supermarket, etc., and the scale is even larger than Delong. Not only did they not have any operational problems, but they all developed very well.

So can I understand it this way?

Horizontal expansion is not a fundamental mistake, but a management problem? "

"You are right, there is no problem with horizontal expansion, but the problem is Delong's horizontal expansion strategy.

Take me as an example.

When my companies expand horizontally, they always follow a basic investment principle.

That is: value investment.

The specific method is to acquire companies whose surface value is underestimated and actually have great development potential.

For example, a company I acquired very early, "Jianlibao".

Jianlibao was the No. 1 beverage brand in China in the 1990s, with annual sales exceeding 5 billion Chinese yuan at its peak.

However, due to the struggle between the local government and the entrepreneur himself for the ownership of the enterprise, management problems arose.

The overstaffing and the struggle for power and profit led to the decline of the company's revenue.

In 2001, it had fallen to 2.8 billion Chinese yuan, and it was burdened with nearly 2 billion Chinese yuan in debt.

In the eyes of most people, this is a shaky and insolvent old enterprise.

But in my opinion, this is only Jianlibao on the surface.

In fact, after more than a decade of development, Jianlibao itself has amazing goodwill and a good reputation accumulated among consumers over the years.

This is an asset that cannot be measured in money.

However, domestic commercial mergers and acquisitions and restructuring are generally not taken seriously, and even this part of intangible assets is simply not calculated.

As a result, many very valuable domestic assets were acquired by foreign capital at low prices.

But I believe that as China has more and more contact with the international business community, these mistakes will be corrected. ”

After looking at the old man’s expression, Xu Liang continued.

“After I took over Jianlibao, the first thing I did was to clean up the management.

As the saying goes: A snake cannot survive without a head.

Only by cleaning up the management can we truly launch reforms inside and outside the company.

The second thing to do is to establish a modern enterprise system, especially reward and punishment clauses.

There are rewards for good work and punishments for bad work.

Good reward and punishment clauses have increased the enthusiasm of employees and improved the administrative efficiency of the company.

The third is to improve the supervision system.

With a good system, effective supervision must be established.

Only in this way can we ensure the smooth and healthy operation of the system and eliminate corruption and waste of resources within the company as much as possible.

It took us nearly a year to implement these three points.

A year later, Jianlibao’s revenue increased by 21%, exceeding 3.8 billion Chinese yuan, and its net profit exceeded 570 million Chinese yuan.

It completely reversed the decline.

In the second year, we developed new products through sufficient market research.

By the end of 2003, Jianlibao’s revenue had exceeded 6 billion Chinese yuan, creating a historical high.

Through the above methods, we have solved the problem of Jianlibao from the tactical level. "

"Tactical level?" the old man asked in confusion.

"Yes.

The previous reforms were all reforms within Jianlibao.

If we want it to develop better, we need to carry out strategic reforms.

There are two main points.

First, horizontal mergers and acquisitions to completely change the problem of Jianlibao's relatively single product line.

Second, external expansion. The domestic sports drink stock market has basically been eaten up by us. If we want to get higher returns, we can only develop outward.

For the first point, after comprehensive investigation, we took a fancy to Huiyuan Juice.

As the largest juice brand in the country, Huiyuan, like Jianlibao, has an absolute advantage in the market segment, a very high brand reputation, and a good development.

In addition, although Huiyuan Juice has developed very well, their marketing relies more on advertising on CCTV, and they do not pay much attention to their own sales channels, which happens to be Jianlibao's advantage.

In addition, juice also belongs to the beverage industry. If the two sides integrate, it can bring greater compound benefits to Jianlibao.

Most importantly, the major shareholder of Huiyuan Juice is Delong Group.

In 2002, Delong's financial situation was already very tight.

As long as we are willing to bid, the success rate of the merger is extremely high.

In the end, it was true. ”

“So you were eyeing Delong in 2002?” The old man asked with a smile.

“I was just curious, so I paid more attention to it.”

Xu Liang explained quickly.

It’s not good to talk about stealing a house, and it affects my image.

The old man smiled and didn’t continue the topic.