My 1999
Chapter 984 Strategic Planning
"Sister Li, bring me the top file in my drawer." Xu Liang said.
Li Jinling did as she was told.
"Mr. Xu, your file."
Xu Liang took it, glanced at it, and handed it over.
"Take a look, this is the financial statements and operating data of Harvest Agriculture in 2005 sent by Qiu Mingcheng yesterday."
Liu Qiangxi took it quickly and read it carefully.
As lines of text and data came into view, his mood also fluctuated.
After a year of development, Harvest Agriculture has undoubtedly become stronger.
The overall oil crop processing capacity has reached 23.17 million tons, an increase of 4 million tons over last year.
Half of it is located in China, and the rest is located in Southeast Asian countries such as Vietnam and Thailand.
Among them, the soybean processing capacity is 13.29 million tons, which is the largest soybean crushing enterprise in China.
The corn oil processing capacity is 8.17 million tons.
The peanut oil processing capacity is 920,000 tons.
The processing capacity of rapeseed, sesame, castor, sunflower, perilla, and cyperus oleifera is 1.16 million tons.
The feed processing capacity is 13.78 million tons.
With the huge production capacity and effective marketing strategy of Harvest Agriculture, various edible oils under the brand of ‘Longevity Flower’ have become the largest edible oil brand in China.
All links from production to sales have been completely opened up.
In order to ensure the supply of raw materials and avoid the recurrence of black swan events like the soybean crisis in 2003, Harvest Agriculture has taken a three-pronged approach.
Actively leased land in northern provinces to plant soybeans, and nearly 200,000 mu of land has been leased in one year.
At the same time, a strategic reserve was established to reserve nearly 10 million tons of oil crops including soybeans and peanuts.
Acquired the majority of shares of ‘Amaggi’, the tenth-ranked agricultural company in Brazil, and obtained its annual soybean and corn production capacity of 3 million tons.
In addition to the oil and fat field, Harvest Agriculture has also actively entered the wheat and rice deep processing market.
Invested 3 billion Chinese yuan through acquisitions to establish a processing capacity of 3.7 million tons of wheat and 2.9 million tons of rice.
Harvest brand flour and rice, deep-processed rice noodles and noodles are marketed nationwide through the channels of Kelong Supermarket.
As of December 31, 2005.
The total assets of Fengshou are 29.87 billion Chinese yuan (including 7.37 million tons of various oil crops reserves and 4.19 million tons of corn reserves), and the total liabilities are zero.
Xu Liang exempted them all at once.
The total revenue exceeded 35.39 billion Chinese yuan, and the net profit exceeded 4.57 billion Chinese yuan.
Compared with Fengshou Agriculture, even if Denong Group swallowed up Sanwei Fertilizer, the total assets, total revenue and net profit were far behind.
Denong is developing, but Fengshou is also developing.
From Fengshou’s planning strategy in 2006.
Fengshou plans to exceed 26 million tons of oil pressing capacity through new construction and mergers and acquisitions, and continue to expand the oil pressing and edible oil market in Japan, South Korea and Southeast Asia.
Feed processing capacity exceeded 15 million tons, and rice processing and wheat processing capacity exceeded 8 million tons.
In terms of the supply market, the domestic self-operated soybean and peanut planting area will be expanded to 300,000 mu.
In terms of foreign countries, continue to promote Amaggi Company to increase the supply of supply through mergers and acquisitions.
At the same time, explore the African planting market.
Mozambique, Bonavaci and other countries have a large amount of high-quality agricultural land.
"Mr. Xu, Fengshou is going to acquire Shuanghui Group?"
Liu Qiangxi was surprised when he saw the documents attached to the information.
Xu Liang nodded.
"It has been reported that 100% of the state-owned legal person shares of Shuanghui Group will be auctioned in the near future, and Fengshou Agriculture has signed up."
Shuanghui Group is the largest pork processing company in the country, with an annual slaughter capacity of 15 million pigs and an annual sales capacity of more than 2 million tons of fresh meat and meat products.
Total assets of more than 6 billion yuan, sales revenue in 2005 reached 20.1 billion yuan.
In addition to pork processing, Shuanghui also has a feed production capacity of 200,000 tons, an annual slaughter capacity of 400,000 pigs, 50 million chickens, and 300 million chickens.
And two seasoning companies.
As the CEO of Denong, Liu Qiangxi's business sense is undoubtedly more acute than most people.
Harvest Agriculture's acquisition of Shuanghui Group not only acquires a top pork processing company in the country, but most importantly, it opens up an industrial chain of feed processing, pig breeding, pork processing, and finished product sales.
Although compared with Harvest Agriculture's huge feed production capacity of nearly 15 million tons, Shuanghui's inventory of only 400,000 pigs and 50 million chickens is not worth mentioning.
But farming is a technical job that requires experience.
Shuanghui is like a seed.
With Harvest's huge financial support, Shuanghui's pig and poultry breeding numbers can be rapidly expanded through mergers and acquisitions and new construction.
Combined with Shuanghui's slaughtering capacity of 15 million pigs.
Shuanghui's brand reputation and channels.
Completely connect this giant channel from top to bottom.
And the benefits of acquiring Shuanghui are more than that.
Its two seasoning factories mainly produce soy sauce and vinegar, flavors and spices, bone oil, meat sauce, chicken essence, noodle ingredients, hot pot ingredients, eighteen flavors, etc.
Other things are fine, but the production of soy sauce, light soy sauce, dark soy sauce, and Wei Ji Xian seasonings requires a large amount of wheat and soybeans.
For Harvest Agriculture, which is engaged in deep processing of soybeans, corn, wheat, and rice, the seasoning industry is its downstream.
If Harvest Agriculture can develop in the seasoning industry.
Then its risk tolerance and profitability will undoubtedly be greatly improved.
At this moment, two big rivers seemed to appear in front of Liu Qiangxi.
The first is soybean planting, soybean and wheat deep processing, oil pressing, seasoning production, and finally longevity flower edible oil, harvest brand flour, noodles, rice noodles, Shuanghui seasoning.
The second is corn and soybean-based feed production, pig and chicken breeding, pig and chicken slaughter, and finally Shuanghui brand ham sausage, Shuanghui brand hot pot ingredients, flavors, chicken essence, etc.
As long as Harvest Agriculture continues to expand its width upstream and downstream of these two rivers.
In the future, Harvest Agriculture will become a world-class giant company.
However, such Harvest Agriculture is no longer an agricultural company, but a food giant.
The acquisition of Shuanghui is a huge supplement to Harvest Agriculture and the food empire.
After thinking about these clearly, Liu Qiangxi couldn't help but feel a sense of pressure in his heart.
The big boss has mentioned it to him many times.
In the future, Denong Group will merge with Harvest Agriculture to become a super giant spanning the field of large agriculture.
But which party will lead the merger in the end depends on who is better, his Denong or Qiu Mingcheng's harvest.
"Are you under pressure?" Xu Liang asked with a smile.
"Yes, Mr. Qiu's corporate strategy is really powerful. Once Shuanghui is successfully acquired, two strategic paths can be formed, namely agricultural product processing and sales, and pig breeding and sales.
Risk resistance, profitability, and industry influence will all be greatly improved.
In comparison, Denong Group has more businesses, and whether it is seed industry, agricultural supply chain, Tunhe Agriculture, animal husbandry, or sugar industry, including the three-dimensional fertilizer that it has taken over, none of them has truly connected the upstream and downstream of the industry and has an industry-influential business."
Xu Liang smiled and said, "You don't have to belittle yourself.
Agricultural supply chain is a platform, and it is also the downstream of seed industry and fertilizer industry.
Denong Sugar Industry , involving beet planting and deep processing, Tunhe sugar also has a certain reputation in the market, which can be regarded as opening up the upstream and downstream.
The only flaw is that the scale is not large enough, but this is also your opportunity.
Tunhe Agriculture's main business is tomatoes. After acquiring Xinzhongji and integrating the production and channels of both parties, Tunhe Agriculture will become a giant in the world's tomato processing field.
Of course, the retail end is a weakness, but how to make up for it depends on your ability.
The fertilizer industry involves potassium salt resources, and expansion requires long-term preparation, and there is no opportunity in a short time.
Animal husbandry..."
"Mr. Xu, I want to sell Denong Animal Husbandry." Liu Qiangxi suddenly said.
"Why?"
"Mr. Qiu's planning strategy gave me inspiration, and the company's strategic planning should be systematically built.
The core of Denong is big agriculture.
The agricultural supply chain supermarket is the largest platform and the core.
Denong should strive to expand this platform and make it the largest agricultural supply chain supermarket in the country.
Then use the influence of this platform to develop industries such as seeds, fertilizers, and pesticides.
One core, multiple basic points. "
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