My Age of Investment

  Yizhuang, Area A of Fuxing Industrial Headquarters Park.

In a bright and spacious conference room, the presidents of the seven major sub-groups and business groups of Fuxing Industry sat upright around an oval conference table, earnestly reporting to Xia Jingxing, who was sitting at the top, what their departments did this year. performance achieved.

   Around the conference table, there are leaders from dozens of subsidiaries and important projects.

Lin Bing was the first to report to Xia Jingxing, he said with a smile on his face: "In the past year, a total of 45.29 million Fuxing brand mobile phones were sold, of which Fuxing FX3 sold 37.17 million, Fuxing FX2S sales of 8.12 million units.

   Counting the cumulative sales of 45.59 million mobile phones in the past two and a half years, the cumulative sales of Fuxing mobile phones have exceeded 90 million, and it is only one step away from breaking 100 million. "

   Hearing this impressive performance, all the executives in the conference room showed a surprised look.

  Those with quick brains have begun to secretly calculate the annual revenue of Fuxing mobile phones.

   They may not be able to calculate the specific amount, but a rough figure can still be estimated.

  90 million mobile phones, multiplied by the average selling price of Fuxing mobile phones of more than 4,000 yuan, that is nearly 400 billion revenue, which represents the total revenue of Fuxing mobile phones in the past three and a half years.

   Last year alone, there were about 200 billion yuan in revenue.

   After calculating this number in their hearts, the executives cast envy, blessings, and joy to Lin Bing.

It can be seen from these simple numbers that the revival mobile phone has completely become a climate, no longer a rookie in the industry in the past, but has a high reputation in the global market, which also means that the high-end mobile phone of the revival mobile phone The brand image building work has basically been declared a success.

   Lin Bing paused, and then continued to report: "But in terms of mobile phone sales, we have not left the gap with Wisdom Fruit.

  According to our internal analysis and assessment, Wisdom Fruit should have achieved sales of nearly 40 million units last year.

   In addition, in the market sales of tablet PCs, our FXPad1 lost 5.4 million units to the iPad's more than 10 million units.

  We have analyzed the reasons, mainly due to the lack of self-developed chips in FXPad1.

  iPad is not only equipped with the self-developed A4 chip, but also because of the good brand image of Mac computers in the past few decades, so it is more trusted in the hearts of users. "

  Xia Jingxing said with a smile: "Okay, no need to explain, I understand all this.

  Rejuvenation Tablet is just in its infancy, and I am actually very satisfied with this achievement.

The contest between    and Wisdom Fruit is not a one-off event, and there are still many lessons we need to make up.

  System, chip, brand image, come step by step,”

   Lin Bing nodded, and then reported: "The Lephone mobile phone under the conscience brand achieved sales of 500,000 units last year, which is not very good, mainly because of pricing problems.

The retail price of   2890 yuan, the common people do not pay for it. "

Xia Jingxing smiled slightly, he almost wanted to make a few words of sarcasm, but suddenly thought that the conscience brand had already belonged to Fuxing Industry at this time, so he swallowed the poisonous words and said, "Lephone was created by the previous leadership team. Now that the market volume has been verified, it is time to change the pricing strategy.

  …

   If mid-range smartphones can’t sell, let’s sell low-end smartphones first. "

   Lin Bing said: "The new model is almost ready and will be released in the middle of the year at the latest. The initial price is 999 yuan, which should bring some positive changes to the conscience brand's mobile phone business."

   "Let me talk about computer sales. Conscience Computer sold a total of 34.18 million computers in 2010, ranking behind HP, Dell, and Acer, ranking fourth in the world with a market share of 9.9%.

   After seeing the sudden outbreak of the tablet PC market last year, someone proposed to continue to use the multi-brand strategy and release a Le Pad following the trend, but I was called back. "

  Xia Jingxing said with a smile: "Tablet PC looks like a big fat piece of meat, but only if you stretch out the kuaizi, you will know that it is much more difficult to get the meat than the mobile phone market.

  Wisdom Fruit and Fuxing Tablet account for more than 90% of the market share of the entire industry.

  Le Pad released what can I do? At most, it sells tens of thousands or hundreds of thousands of copies in the country. It's better to concentrate on getting a foothold in the smartphone industry first, and then talk about product diversification. "

Lin Bing replied: "I mean the same thing, conscience brands are no longer allowed to lose any more. Many domestic mobile phone manufacturers such as Chrysanthemum Factory and ZTE are scrambling to squeeze into the smartphone track. The location of the conscience phone.”

  Xia Jingxing said: "Let's make computers and mobile phones first. The tablet market is supported by FXPad, which is enough for the time being. Let's talk about the sales of Honor A1."

   "Yeah! Honor mobile phones sold a total of 12.33 million units last year, with an average monthly sales of more than one million units, of which 80% of the sales were made in China, and the foreign market has not yet been fully opened.

   However, in terms of domestic monthly sales alone, Honor phones have almost caught up with Fuxing phones.

   This year, the Honor A1S will be released to further develop the potential of the mid-range smartphone market. "

Xia Jingxing nodded slightly. The three mobile phone subsidiaries, Fuxing, Glory and Conscience, will serve as the carriers of high-end, mid-range and low-end smartphone brands launched by Fuxing Consumer Electronics Group. Fuxing and Glory are already well-known, and it is only conscience. The mobile phone launched an Internet celebrity model to make up for the lack of the last piece of the industrial puzzle.

   In addition, the Fuxing brand also focuses on tablets, and the conscience brand focuses on computers.

   In general, Fuxing Consumer Electronics Group has become a global consumer electronics manufacturer.

   No. 1 in the world in smartphone shipments; No. 2 in tablet PC shipments; No. 4 in computer shipments in the world.

In addition, the technology department of Fuxing Consumer Electronics Group and the research institute of the parent group have also set up multiple R&D laboratories for VR/AR glasses, smart watches and other wearable devices. As long as a product is successfully developed, it will be released to the public. And with the help of Fuxing Consumer Electronics Group's sound global sales network, it is promoted to more than 100 countries around the world.

Lin Bing's final summary report: "Last year's revenue data has also been roughly calculated, the Renaissance brand is 222.165 billion, the conscience brand is 141.696 billion, the glory brand is 24.66 billion, and the total is about 388.5 billion. If this year's "Fortune" World Five The threshold for the top 100 list has not changed much, and it should be able to advance to the top 200."

  Xia Jingxing showed a satisfied smile, "Yes, the ranking is getting higher and higher year by year. It is worthy of being the backbone of our group. It is all up to you to polish the business card of Fuxing Industry in front of global users."

   Lin Bing repeatedly expressed his humble resignation. In front of so many executives of the company, Fuxing Consumer Electronics Group should not be too showy.

   In fact, it is difficult for him to think of the limelight. The significance of reviving consumer electronics to rejuvenating industry is like online games to domestic holdings, which are all the face of the parent company.

When other executives saw the report card handed over by Lin Bing, they could not feel jealous at all, and could only feel that the gap between them was getting wider and wider. , the revenue directly increased by more than 100 billion.

   The other six sub-groups and business groups can't get such good things, and they can only honestly sell products and seek development.

  My investment era