My Age of Investment

After Lin Bing, Li Ying was the second to report. Her brows were full of joy of harvest. She first glanced at Xia Jingxing, who was sitting on top, and then looked around and said, "In the past year, the scale, Speed ​​and industrial upgrading have become the key words in the panorama blueprint of China's home appliance industry in 2010.

  The scale of the domestic home appliance market exceeded the trillion yuan mark for the first time, reaching 1.04 trillion yuan. The annual domestic market growth rate exceeded 18%, the highest in the past 10 years.

Taking advantage of this shareholder style, Fuxing Zhijia successfully completed a five-year "internal training", rebuilt the brand, and integrated resources such as production, supply chain, and distributors distributed across the country, and obtained the annual sales of refrigerators respectively. 8 million units, 11 million washing machines, 3.5 million air conditioners, 9.5 million TV sets, and 48 million kitchen appliances and small appliances.

In addition, the digital industrial company formed on the basis of the production factories spun off from various home appliance brands has also undertaken some home appliance OEM and mobile phone OEM business, especially the mobile phone OEM business. The capacity of 5 million new smartphones.

   Next year, the digital industry will start to try to do OEM for tablet computers, notebook computers, and desktop computers, and the automotive OEM business will be launched later, and it does not have the production qualifications and technologies in this area for the time being.

   Rough statistics, Fuxing Zhijia's annual revenue in 2010 was about 69.6 billion, and the net profit was about 2.5 billion. "

   After listening to Li Ying's report, the executives present nodded involuntarily, and then began to exchange glances with each other.

The   jia Electronics Group used to be the second child within the Fuxing Industrial Group, but now it looks like it will be the second child for ten thousand years.

   However, its revenue growth rate is still very dazzling. They vaguely remember that the revenue of Fuxing Zhijia was only 40 billion two years ago, but now it is about to double.

   does not count as OEM. If you compare the home appliance business with Midea, Gree and other peers for horizontal comparison, it is probably close to the two.

   Among them, Gree mainly sells air conditioners, and its products are not as diversified as Fuxing Zhijia.

As for Midea, because Fuxing Zhijia cut off the Little Swan washing machine and other brands in advance, the road to rise was still affected to a certain extent. It did not add the title of home appliance king this year, and the revenue was also caught up by Fuxing Zhijia step by step. .

   Unlike the executives, Xia Jingxing did not pay too much attention to the revenue and market ranking of Fuxing Zhijia, but asked Li Ying about Fuxing Zhijia's next plans and arrangements.

   "The four-year home appliance going to the countryside activity is coming to an end. The pilot provinces and cities including Henan, Shandong, Sichuan and Qingdao will end their subsidies by the end of November 2011, while other provinces and cities will end their subsidies a year later.

   It is foreseeable that after the state stops financial subsidies, the purchasing enthusiasm of consumers in the already saturated rural and small town markets will quickly fade, and the sales of home appliances will also drop significantly.

   In the long run, it is difficult for Fuxing Zhijia to maintain a business growth rate of 30 to 40% just by relying on the domestic demand market, and the competition among peers is becoming increasingly fierce.

   On the National Day last year, a **** case occurred in a shopping mall in Anhui Province, and a shopping guide in Gree beat the trainee salesman of Midea to death. "

   After hearing this incident, the surrounding executives all changed their faces. Is the home appliance industry so involved?

  …

Xia Jingxing frowned slightly and said, "How did I hear that the people from Midea ran to tear up the posters on Gree's booth first, and two people beat one person. Gree's employees fought back out of self-defense, and gave one of the Midea employees to her. It was pushed down, causing the opponent's brain hemorrhage, and because the number of platelets in this person was much lower than that of normal people, the rescue was finally invalid and he died."

  Li Ying nodded and said: "Yes, although it seems to be an accidental incident, it also illustrates the fierce competition in the home appliance industry from the side.

   Actually, not only Midea and Greeda, but our employees also had conflicts with employees of other home appliance companies, but there was no fatality. "

  Li Ying's light-hearted sentence "It's just that there was no fatality happened", which made other executives look sideways. Compared with the home appliance industry, which has been rolled out into the sky, the business sectors they are responsible for seem to be a little better.

  Thinking of this, they suddenly felt that they didn't have to envy other people's business growth. After all, it was a real punch and kick.

  Xia Jingxing was contemplative. He was not completely ignorant of the fact that the employees were fighting and grabbing the market, but when he heard it again today, he was inevitably moved.

   Without technical content, you can only do it yourself in the country.

  Executives sit in the office and devise strategies, while the employees below break their heads in the mall.

   For the time being, this can be considered a commercial war, but it is just a commercial war of the level where an axe helps to grab an axe and grab a territory.

  Li Ying seemed to know what Xia Jingxing was worried about, and immediately added: "We have already made detailed plans for developing foreign markets.

   Next month, Fuxing Zhijia will hold a product launch conference in London to release the first generation of smart home products equipped with Hongmeng IoT operating system.

   This is also the first step for Fuxing Zhijia to enter the European market.

   In addition, we have also negotiated a sponsorship contract with the Liverpool club for the advertisement on the front of the shirt. The logo of Fuxing Zhijia will follow the footsteps of Liverpool players in the Champions League and appear in front of hundreds of millions of European users. "

  Xia Jingxing smiled, "Okay, now that I have practiced Nei Gong for five years, it is time to show foreigners "Chinese Kung Fu".

   But it should be noted that the British and some Europeans are always immersed in the afterglow of the colonial empire that has long since disappeared, and they have always looked down on the technological products from China.

  It takes time and a lot of effort to really break into the European market. "

  Li Ying nodded to show her understanding. Having said that, sometimes Europeans are more annoying than Americans, but when it comes to business, it is not shabby. When Europe is no longer in trouble, it will be honest.

   Then, Zeng Huqun briefly reported the 2010 financial report of the new energy business group, with a revenue of 4.2 billion, and a negative net profit, with a loss of about 1.5 billion.

  Because it is backed by Fuxing Industrial Group, the first guinea pig in the Ningde era naturally chose Fuxing Automobile.

   Having said this, Zeng Huqun introduced in detail: "This year, Fuxing Automobile will release its first new energy vehicle, which will be equipped with our lithium battery.

   In addition, the four ministries and commissions have started the pilot work of subsidies for private purchases of new energy vehicles since last year. According to industry analysts, the subsidies and promotion of new energy vehicles should be further increased this year.

   For new energy vehicle companies and automotive power battery manufacturers, the spring we have been dreaming of has finally arrived.

However, judging from Tesla's growth trajectory, the promotion of new energy vehicles is a long process. The installed capacity of power batteries will not increase for a while, and more energy must ultimately be put on research and development, while putting products into new energy sources. The supply chain of car companies, while improving the performance of our batteries according to market feedback results, is our main development direction in the next few years. "

Xia Jingxing nodded slightly. He seldom intervened in the work of the new energy business group. He chose to delegate power to Zeng Huqun. No matter from the experience of the past life or the close contact in this life, it shows that Zeng Huqun is very assertive and develops strategies. He is also a very precise talent, and he doesn't need to worry too much.

After introducing the development of automotive power batteries, Zeng Huqun added: "The progress of the photovoltaic business will be slower. The team has been established for so long. Apart from doing some research and development of silicon materials, the main energy is spent on collecting the industrial chain, Midstream and downstream industry information and analysis of market dynamics are the same as the research team of investment funds."

  Xia Jingxing said with a smile, "Is there a problem? You were originally asked to do this! How difficult is it to build a building brick by brick by yourself, it is far better than buying a building at the right time, and then decorating it yourself and opening it to the outside world."

  Zeng Huqun reminded: "I think the domestic counterparts are crazy. In the past year or two, they have been building new factories and expanding production capacity. We just keep watching?"

   "Don't worry about them, it's just the last madness. When the bubble is burst, you have to sell yourself honestly."

  Xia Jingxing saw that Zeng Huqun was still dubious, and decided to give him a reassurance, and said, "The European debt crisis is getting worse, and some people will not be able to sit still."

   Zeng Huqun's eyelids jumped. He understood the boss's subtext, which meant that someone would play some extra-tricks that go against the spirit of fair trade.

can you?

   Thinking that China's photovoltaic industry is "outside", 90% of its products are exported, and upstream silicon material and silicon ingot production technology also relies heavily on foreign countries. If others really want to give you a ruthless attack, there is almost no backhand.

   Considering that Europe is now mired in debt, the economy is in a downturn, and domestic photovoltaic companies are still expanding their production capacity wildly.

   The more Zeng Huqun thought about it, the more he felt that Xia Jingxing's words made sense.

  Thinking of this, he is not in a hurry to rush into the photovoltaic industry to get a piece of the pie. When the sky falls, it will be good to enter the field in a hurry to clean up the mess. Who can refuse to rejuvenate the industry with a lot of money?

  …

After Zeng Huqun, Shenyang, the general manager of Wuling Motors, also made a work report on behalf of the automobile sub-group. In addition to expressing that he would actively cooperate with the new energy business group to complete the promotion of automobile power batteries, he also focused on the development achievements of the three major automobile brands. .

Driven by favorable policies such as car going to the countryside and purchase tax concessions, Wuling sold a total of 1.15 million mini-cars in 2010, not only winning the industry sales champion for four consecutive years, but also becoming the first domestic company with an annual production and sales volume of more than 1 million vehicles. single car company.

  Baojun, as a new brand, has also sold nearly 80,000 vehicles, initially gaining a firm foothold in the industry.

  The two subsidiaries contributed to the entire revenue of Fuxing Automobile Group, about 41 billion yuan, and Lilan was very thin, only one or two billion. Due to being dragged down by Fuxing Automobile, when the automobile group was used as the overall financial report, Lilan became a negative number, with a loss of about 2.2 billion.

   Shenyang explained: "Fuxing Auto will officially release its first new energy vehicle this year, and the financial report should be improved by then."

  Xia Jingxing shook his head and laughed, "Then you seem too optimistic, if you want to promote new energy vehicles, you will lose at least five years, or even ten years of preparation.

   Temporary losses, I can still bear, of course, the premise is that the car sales are getting higher and higher. "

   Shenyang nodded quickly and said yes.

Seeing the performance of the other party, Xia Jingxing suddenly hesitated in his heart. Although Shenyang is a good person, he has led Wuling to sing triumphantly, but there are still some differences between new energy vehicles and traditional fuel vehicles. For example, the marketing methods are very different. When considering whether to appoint Shenyang as the CEO of the entire Fuxing Automobile Group, is it like the mobile phone business, which should be managed by oneself first?

   When Xia Jingxing was thinking about this matter, Shen Xiangyang and Li Zexiang reported their work on behalf of Cloud and Wisdom and Aerospace Business Group respectively.

The two business groups are still at the back of the crane. One relies on Fuxing Cloud to support its facade, and the other relies on DJI drones to make a little money. The revenue has not exceeded the 1 billion mark, and the loss figure is several times the revenue. .

   These two business groups are still in their infancy, and it will take at least a few years before they reach maturity.

   It was Zhang Rujing who finally reported the work, and he brought Xia Jingxing a good news and a bad news.

  My investment era