Rebirth: Becoming a Tycoon from Hong Kong in 1977

Three days later.

Seven o’clock in the morning.

Economic City News, Hong Kong Island Business Daily, Economic Daily and other economic and urban newspapers jointly published a news.

Star Culture Media Company.

It is proposed to acquire the Lisheng Cinema Line under Kowloon Bus at a premium of HK$40 million.

At the same time, it wholly acquired the theater chain of Shaw Brothers Film for 65 million Hong Kong dollars.

The two merged to form Song’s Cinema Line, which is a subsidiary of Star Culture and Media.

Since its establishment, it has 12 large cinemas, 9 medium-sized cinemas and 8 small cinemas.

There are a total of 28 theaters with nearly 100 curtains.

And the payment method is unprecedented in full payment.

Since then, the four major cinema lines on Hong Kong Island have become history.

The Soong’s Cinema Line, established after the merger, outperformed the previous largest Jiahe Cinema Line on Hong Kong Island.

As soon as this news was published, it caused a sensation in Hong Kong!

Hong Kong Island billionaires have speculated about who the chairman of Starry Sky Culture Media is.

And how did he make a deal with Sir Shao and Lei Juekun?

Is the trading insider amazing?

Before everyone could find out the news.

It followed on the day when the Song’s Cinema Line was established.

The chairman of Star Culture held a press conference at The Peninsula Hotel.

It was announced that the previous minimum guarantee system would be changed to a dividend system.

Its cinemas are no longer divided into Chinese and Western cinemas.

And welcome all major independent production companies on Hong Kong Island to cooperate with Soong’s Cinema Line to broadcast excellent films.

At the same time, at the press conference, the first sci-fi film “Predator” in which Song Films invested heavily was promoted

This news is fermented.

Major entertainment newspapers on Hong Kong Island, such as wild dogs smelling of meat, have reported on the nearly 100 million Hong Kong dollars.

At the same time, it is speculated that there is a trend of the rise of new giants on Hong Kong Island.

And on the day.

It followed the establishment of the Song’s Cinema Line.

The promotion of “Predator” spread out mightily.

At two o’clock in the afternoon.

Xinsheng Evening News, Ming Pao, Express News, Express News, Sing Tao Evening News…

The supplements of many newspapers have large pages with stills from “Predator”.

You must know that the Hong Kong Evening News is most popular with readers with “Star Evening” and “New Evening”.

Almost everyone has one copy when they leave work.

At the end of the seventies, there were no undersea tunnels, and the crossing of the sea was by ferry.

After work, the sun is sloping and the west is sinking, scattered in the sky.

On the ferry, almost everyone had two newspapers.

Boats open, newspapers are read, and docking.

Pick up the supplement, stuff it into your trouser pocket, and go home to watch it again.

Previous major supplements.

The ones published are all martial arts novels and taboo bold plot novels with an obviously open, tactful and seductive style.

Advertising is on the other hand.

And the Predator’s stills are simply going to fill the newspaper space.

This makes people speculate about how much advertising money Song Films spent to convince major newspapers.

This is not a small effort.

At the same time, the way of publicity is somewhat strange, except for the illustrations of stills on the large page.

There is only one title, Predator

“A sci-fi masterpiece that combines action, adventure, horror, and suspense elements will be released soon, so stay tuned”

In addition to these two lines, the newspaper did not even have a release time or theater.

This could not help but cause heated discussions among Hong Kong Island residents after tea and dinner, and they all laughed and guessed that this was a misprint.

At the same time, 28 theaters in the Song Cinema Line put up a huge poster.

on the poster.

The primeval jungle that covers the sky, the torrential rain pours, and a helicopter constantly hovers overhead.

The aerodynamic force generated by the rotors blows the canopy to the side.

Looking down, a rope ladder extends down at the belly of the aircraft.

A woman in a dark green combat uniform hangs one hand from a rope.

In his right hand is a grenade gun, constantly tilting with the fierce storm.

It’s hard to worry that it will fall at any time.

A black hair flew freely with the wind, a small face covered with blood, black and white eyes stared into the distance tenaciously, and a cold feeling arose.

Follow your gaze and look into the distance.

Among the fallen trees, I saw a muscular man with his back to the helicopter.

Holding a firethrower and constantly attacking the swamp, the fire dragons tens of meters long seemed to be blocking the appearance of monsters in the swamp.

It was six o’clock in the evening.

Many couples passing by the door of the theater, or people who have just watched a movie, will be attracted by the poster to stop and watch.

“What kind of movie is this? Looks interesting, huh? ”

“This poster looks a little familiar.”

“I know, isn’t this the movie advertised in the Star Evening News, Predator, it turned out to be released here.”

“Sci-fi, action, suspense, adventure… Is this bragging rights? Last time that movie had two antennas plugged into its head, it dared to claim that robots invaded the earth. ”

“Probably not, you see, helicopters, grenades, and spitfires, it is written that the investment is 10 million, it will not look bad.”

“Invest 10 million, maybe it’s all blown out.”

“Didn’t you read the newspaper? This is the chairman of Galaxy Culture, who directly bought two theaters with 100 million Hong Kong paper, which should not be bragging. ”

“Leave that alone, who told me who this heroine is?” It’s so beautiful, why haven’t you seen it before? ”

“I haven’t seen it either…”

“Strange, why does this male protagonist only show his back?”

“Looks cool, don’t know when it’s released?”

“There is it above, “Predator”, January 1 Yen festival, Song’s theater line will be screened simultaneously.”

“There are still seven days, just a vacation, such a big investment, you will definitely have to see it when the time comes!”

“…….”

There are many people gathered in front of the posters in the theater, and as soon as they pass by, most of them will stop to discuss with interest.

In addition, the newspaper at two o’clock in the afternoon has boosted many people’s desire to explore.

The news spread spontaneously between conversations and laughter after tea and dinner.

Gradually, the movie “Predator” has completely aroused the expectations of passers-by on Hong Kong Island.

……

Galaxy Culture Chairman’s Office.

Song Tianyao was flipping through the documents to check the research report feedback from the propaganda department.

Eight out of ten passers-by found interviewed had heard of the Predator.

Smiled with satisfaction.

Facing Yan Xuehai, the general manager of the Song Cinema Line, who was sitting on the side waiting for instructions, said: “Good job!” ”

“Chairman, everything is handled according to your instructions, your method is really clever.”

Yan Xuehai flattered.

He turned out to be the person in charge of the Shaw Cinema Line, and he thought that he would lose his job if he changed to a new boss.

Unexpectedly, he was promoted and directly became the general manager of the Song’s Cinema Line.

And this is not all flattery, he was puzzled by the fact that he had previously published advertisements in newspapers without location and release time.

However, for the sake of his job, he did not dare to question and did it directly.

I didn’t expect it to work so well now.

The blank space directly caused the spontaneous communication discussion of passers-by on Hong Kong Island.

For the first time, you know that advertising can still be played like this?

This trick can not be described as unclever, no wonder the boss can have such a big capital at such a young age.

In view of Yan Xuehai’s previous good work in the original owner, Song Tianyao did not change after acquiring the Shaw Cinema Line.

Instead, he was directly promoted to general manager.

After all, re-hiring is not necessarily a good job for Yan Xuehai.

And there is no mistake at all with your own control of the general direction

For such flattering words, Song Tianyao did not have any reaction, put down the document and said:

“Propaganda can’t stop, bus bodies, stop signs, taxi radios, elevator rooms, road signs, TV advertisements all have to keep up.”

“The newspaper has also stepped up its efforts, and this time it will be published at the time and place of release.”

“I want the Predator’s release information to cover the entire island of Hong Kong.”

……….

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