Rebirth: Becoming a Tycoon from Hong Kong in 1977

Chapter 052

“Chairman, the rest is fine, that is, there is no precedent for such posters on the bus body, it is estimated that it is a little troublesome.” Yan Xuehai said in embarrassment.

Song Tianyao glanced at it and said, “To give you a promotion is to ask you to do things, not to ask problems, and solve them if there are problems.” ”

“The chairman of Kowloon Bus has a little friendship with me, just do it.”

After acquiring Lisheng Cinema Line, Lei Juekun did not fight back secretly, but occasionally asked Song Tianyao to play golf.

If you can become a rich man in this era, you will not be so stupid and angry, and you know the truth that one more friend has one more way

In this regard, Song Tianyao naturally would not refuse.

From this, it can be regarded as a little friendship.

“Chairman, I understand, I can complete the advertising at any time.” Yan Xuehai did not dare to have any dissatisfaction, and nodded with his lips.

“Good.” Song Tianyao bowed his head, and then asked: “Is the production crew trailer cut by the film company over there?” ”

“The clip has been made, and the tape has been sent to the propaganda department.”

“Wait until it’s delivered to the wireless side, and start playing it tomorrow.”

The three major TV stations on Hong Kong Island, Lidi, Wireless, Jiayi.

Among them, wireless has the largest audience, and the money naturally has to be spent on the edge of the knife.

In charge of TVB is Sir Shaw.

Although Song Tianyao acquired Shaw Cinema Line, it did not affect his advertising on the air.

The successful acquisition of Shaw Cinemas was an unexpected surprise.

Song Tianyao would not naively think that a car bombing could make Sir Shao afraid to sell theaters.

After the successful acquisition, in order to dispel his doubts, he carefully investigated everything about wireless.

Only then did I find out that Li Xiaohe, one of the founders of wireless, was going to return to the west, which made sense.

And he is also a Shaw department acquired at a premium, and he can’t talk about handing over evil or being friendly.

So, advertising over the air is completely fine.

After giving the order, Song Tianyao turned his head to look at another person, Lu Jingshan, manager of the sales department, and said:

“Are the tapes and lasers ready?”

“Chairman, 150,000 boxes of videos have been prepared now, half of the original quality and resolution, and half of the picture quality is turned down.”

“The laser disc is well produced 50,000 sheets, VCD 200,000 sheets, and the picture quality is also two, and various packaging has been done according to your requirements.” Lu Jingshan replied seriously.

[LD laser disc is optical video storage media, DVD is digital video disc, and VCD, the three are different].

“Good!”

After listening to the report, Song Tianyao nodded with satisfaction, and then said: “Place an order for the factory, except for the laser disc, and double the rest of the quantity!” ”

“Understood!”

With Yan Xuehai’s previous experience, even if he had doubts in his heart, Lu Jingshan did not dare to question it.

Piracy of transcribed films on Hong Kong Island is rampant.

As soon as the basic movie was released, there was no need to wait until the next day, and the night was rough, and the discs that were missing the movie began to flood all areas.

Even if Song Tianyao controls New Ngee An, there is no way to prohibit it, and the theft is all major societies on Hong Kong Island.

Unless you want to go to all-out war with various societies on your own.

Song Tianyao is naturally not so arrogant and stupid, and he will beat you to death for a little profit.

Since piracy is rampant and cannot be stopped, then do it yourself.

You must know that the total population of Hong Kong Island in 77 years is more than 4.5 million (real data).

It is impossible for everyone to go to the cinema to watch a movie, the video market is not huge, Song Tianyao naturally will not give up such a large market to let others make money.

So.

As early as when the film project was established, Song Tianyao sent someone to acquire a factory with a production line for videotapes and laser discs.

Specializes in manufacturing Predator videotapes, laser discs, and DVDs.

This kind of unskilled work naturally does not take much effort.

The quality of the DVD discs and videos produced is specially subdivided into original and blurry in order to impact the piracy market.

The original copies are distributed to various audio-visual stores.

The poor picture quality is peddled by the new Ngee An horse boy.

You must know that the appearance of the gun version disc secretly recorded in the cinema is a mess, noise, and the lack of picture is very problematic.

In this way, the sales are all hot.

The DVD with complete pictures but the same price is almost in terms of picture quality, and Song Tianyao believes that Hong Kong Island residents will know how to choose.

As for recording three different products, he also had it in mind.

Ordinary residents generally buy videotapes and DVDs, and because they are cheap and the playback equipment is price-friendly, they make the largest quantities.

LD laser discs are actually counted according to collectibles.

Similar in appearance to a record CD, it is a signal that is pre-burned on a disc and converted into an image signal to be projected on a television for playback.

There are no DVD “mosaics”, ribbons, or other problems with digital quantization.

The image quality it can provide is infinitely close to that of broadcast television.

The quality is very good.

But laser disc equipment is too expensive.

It is not affordable for ordinary families, and it is usually not considered by ordinary people.

Only wealthy families buy it, so the quality of the transcription is the best and the least quantity, only 50,000 copies.

So there is no need to make rough laser discs, rich people will not buy such pirated copies, there is no market naturally do not need to manufacture, pirated copies are almost all videotapes and DVDs.

As for the genuine DVD, Song Tianyao has arranged a variety of novel packaging.

For example, the iron box certainly looks more delicate and forced than the plastic cardboard box.

There is also sheepskin packaging, the outer packaging looks like a beautiful notebook, which is very attractive to disc lovers.

Later, you can also issue a limited collector’s edition luxury set with number, sign, etc.

Then lure some movie enthusiasts to snap up the collection.

Of course, this will all be more expensive.

As for the peripheral derivatives market for movies, this is also a market that has never been explored on Hong Kong Island

Song Tianyao thought about it, but piracy is rampant, and the number of moviegoers on Hong Kong Island is too small, that is, the market is not mature, so now is not the time to open this market.

But wait a little longer.

When the Predator sequel is connected, fans have stickiness, and the number increases, then it is the opportunity to open up this blue ocean and sell the wallets of fans at a high price.

Occasionally you can sell feelings.

Feelings, it’s better to make money, just a limited edition can make crazy.

Otherwise, wouldn’t it be to provide other production companies with ideas for making money.

I want to become the leader of the film industry, how can I open this head.

So, in the end, the idea was abandoned.

Now, just wait for the Predator to be released on January 1st.

……..

The next day.

Major newspapers, led by Sing Tao Daily, continued to publish advertisements for “Predator”.

Unlike yesterday, this time the newspaper not only wrote the release date, but also indicated the screening theater.

In addition, the time when the TVB will show the trailer has been specially added.

The huge posters of the bus body are constantly circulating in various areas of Hong Kong Island, which is very conspicuous, and it is impossible to notice it.

Signs, radios, elevator rooms, TV poles…

Whether at home or at work, there are posters of Predators in eye-catching places.

You can’t think of it as if you can’t see it.

Even people who don’t usually watch movies noticed this movie.

For a time, the residents of Hong Kong Island felt the novelty of information bombing in advance.

And various production companies on Hong Kong Island have also seen this crazy publicity method for the first time.

But for such trenches there is inhuman propaganda.

The production companies can only envy, they can’t keep up, and they dare to play like this and play a ghost before they see the return.

I can only sigh that the big guy has courage.

……….

Collect!!!

Ask for flowers!!!