Rebirth: Becoming a Tycoon from Hong Kong in 1977

Chapter 118

Chapter 118 The audience doesn’t buy it, that’s your garbage! Want to run?!!

In the conference room on the top floor, the rectification meeting continues.

“The premise of revitalizing TV stations is to first understand the reasons why TV stations cannot make ends meet, and avoid repeating the mistakes of the past later.”

Setting the tone of the next topic, Song Tianyao said seriously.

“The reason for this problem must be clearly understood by everyone here.”

“I’ll just say briefly, the first one, partly because of the time constraints of the educational program.”

“But now, I’ve negotiated with Director Hoss on the terms, and this problem no longer exists, so skip this question.”

“In addition to the time limit, a big reason for the collapse of Jiayi before was that after the July achievement, it consumed a lot of the company’s funds, but in the end, the viewership growth of many dramas and programs did not meet expectations, resulting in the rapid collapse of the company.”

Speaking of this, Song Tianyao looked at Liu Tiance who was sitting in the right hand position, and said in a positive tone: “Manager Liu, as the general supervisor and person in charge of the program who planned the July merits before. ”

“Presumably, for the fact that the ratings are not as expected, you must have studied these programs and summed up a little failure.”

“It doesn’t matter if you fail, the most important thing is to understand the reflection and summarize the reasons for the failure.”

“Now that you’ve passed the thunder point, now, say why you think the show is not as expected to avoid repeating the same mistakes later.”

The conference room was silent for a while, and Song Tianyao looked at Liu Tiance with a faint look in his eyes, and did not urge.

If Liu Tiance as the program leader and supervisor.

After being immersed in this industry for so many years, I can’t tell the reason for the failure.

Then, such a person is not suitable to continue to stay in the position of chief planner.

No dismissal, however, can be transferred from core posts.

Tool people must also have the ability to act as tool people.

Failure is not terrible, terrible things do not know where the reason is after failure.

After all, in addition to the early stage, Song Tianyao will ask a little more, and after the TV station is on the right track, it is to rely on these people to take care of it.

It is impossible for him to tie himself in one place.

Therefore, for the failure of a certain program, Song Tianyao feels that it is normal.

Not everyone has the prophetic conditions of his.

Often a new show is made.

Or to make a new TV series.

Even if the producer is confident in his own abilities.

What’s more, sometimes producers are mostly looking at flowers in the fog and blindly confident.

In the end, it was still the ratings to speak.

As for the ratings, no one can accurately predict the situation before the broadcast, so Song Tianyao is very tolerant and understanding of the failure of employees.

But people who can’t accept failure don’t know how to reflect on themselves.

In the face of the chairman’s gaze, although gentle, Liu Tiance inexplicably felt a lot of pressure.

Fortunately, he has long studied the reasons for the previous losses.

I secretly rejoiced in my heart.

After organizing the language, Liu Tiance spoke: “Chairman, I think the problem that caused major losses before is a problem in many aspects. ”

“I think that many of the previous major dramas have failed because they have focused too much on the form and used the TV station to develop the plot, and ignored the core plot that really attracts the audience.”

“The second point is that I ignored the audience’s receptiveness and created the first talk show “Haro Night Home”.”

“The third point is that the publicity method is too extravagant and wasteful.”

“Chairman, in the end, I summed it up, I was a little blindly confident and didn’t find the audience’s point of interest.”

After hearing this, Song Tianyao nodded slightly and said with a smile: “It’s very good to say, especially the last point I agree with, the most important thing to be a TV station is to find interest in the audience, or to put it another way, to tap the audience’s desire to watch.” ”

Without waiting for Liu Tiance to be happy, his voice changed, and Song Tianyao continued: “However, I want to add some to what you said earlier. ”

“The failure of the major drama rally, the famous artist is not a drag, but a plus.”

“As for the inner plot is too bland, this is not ignored by the director, nor is the shooting technique poor.”

“It’s that these TV series have been filmed before I don’t know how much.”

“However, you still shoot according to the old plot, and you don’t find any interest in the audience at all.”

“You can guess the plot later, aesthetic fatigue, how can you retain the audience?”

“If you can’t retain the audience, the ratings will naturally be poor.”

“Therefore, the most important thing for TV series is to make the audience urgently want to know what will happen later, let them not guess, and fully mobilize the audience’s desire to watch, so that the ratings will naturally not be bad.”

Seeing that Liu Tiance was about to speak, Song Tianyao raised his hand to stop him, and continued: “This will be discussed in detail later, and I will talk about the second point.” ”

“The first of the show “Hello Night Home” is not the reason for its failure, nor is it that the audience cannot accept this novel form.”

“The show is garbage, you can’t blame the audience for not recognizing the goods.”

“Whether a show is good or not, the audience will naturally show it with practical actions.”

“You can’t say that the show failed, just say that the audience can’t accept it, and there is no aesthetic concept”

“In my opinion, the main problem is that the flow of the show is too boring, and there is no desire for the audience to look down, and the failure is naturally reasonable.”

“Therefore, you should reflect on your own problems, how to do it better, be lively and interesting, rather than feel that the audience cannot accept this novel program format.”

After reprimanding Liu Tiance’s previous words, he was a little ashamed to see Liu Tiance.

Song Tianyao did not continue to hit him, and said: “However, for innovation, I am very supportive, keep the old book, and have been sitting and eating the sky.” ”

“Even if you have good results, you should be ashamed, because it is an achievement that can only be achieved by standing on the shoulders of giants.”

“… Therefore, if you have any new plans in the future, you can directly talk about them. ”

“But I hope it’s something that can be seen and amazed like this, never seen before.”

“Instead of simply patching up the seams, simply modify it.”

“That kind of garbage planning is only worthy of staying in the garbage lou.”

“You must always remember that the audience does not buy it, it is not that the audience does not understand, but the garbage of the program, and the only way to do the program is to find the right taste of the audience.”

“Instead of letting the audience cater to us, then, in the end, you can see it.”

In a word, the company executives present were extremely ashamed.

Most of them were involved in the July Campaign.

However, for the reasons for the loss, most of the reasons for the loss are that the audience’s taste has changed, and the first first show is thankless.

Now that the chairman dissected it, they realized that they were from the producer’s point of view.

And not the viewer’s point of view.

The results are naturally biased.

“Chairman, I understand, I don’t think I’m suitable for this position now, I have to settle it well, I apply to be transferred to the data department to study it well.”

Liu Tiance resigned with some shame.

“Superintendent Liu, this is not asking for guilt in Xingshi.”

“Could it be that just a few words have hit your self-confidence?”

“The supervisor Liu I heard about is not such a fragile person.”

“Shoulder the burden at this time? Are you running away? ”

“Or, the Liu Tiance I know is not you?”

Song Tianyao said solemnly.

“No, Chairman, I just think I need some time to settle down and study it well.”

Liu Tiance hurriedly defended.

“Theory is always just theory, and only practice can produce truth.

Song Tianyao glanced at him and waved his hand.

Liu Tiance patted his ass and wanted to transfer, thinking beautifully.