Rebirth: Becoming a Tycoon from Hong Kong in 1977

Chapter 119 The shocked people were all cut off, and the expectation value was biased! Cut through the clouds and see the sky!!

“Understood, Chairman.”

Ignoring the ashamed Liu Tiance, Song Tianyao continued: “The third question, propaganda is never the wrong way, on the contrary, it is a very important point. ”

“However, you guys are promoting it in the wrong way, what floats, videotapes… The momentum is mighty, but it is all in vain, and the funds are useless. ”

“What is the essence of propaganda?”

Without waiting for everyone to speak, this is not asking them.

“As I said earlier, find your audience’s interests and pique their curiosity.”

“Give the audience a feeling of holding the pipa and half-covering their faces, fully retaining the suspense”

“Instead of dissecting all the suspense and revealing it in front of the audience.”

“This involves the problem just mentioned in the old-fashioned plot, you don’t need to watch it to know the development later.”

“This kind of TV series is a waste of money and energy, how can it retain the audience.”

“Just like that “Reasoning Theater”, reasoning is a suspense, you have selected the wonderful parts for the audience to see, how can the audience look down?”

“Or in other words, the only desire to support the audience to look down is to expect a more exciting plot later.”

“But, is there a back?”

“No, this creates a more serious problem, which I call the misalignment of expectations, and the follow-up that is broadcast is not what the audience wants to see.”

“Then, this kind of audience attracted by the wonderful part will abandon this TV series faster than the audience who have not seen the promotional film.”

Before these episodes were not broadcast, everyone felt that it was very good and would definitely succeed, but they did not expect to slap reality very much.

As soon as Song Tianyao’s words came out, the senior management of the conference room suddenly realized that Taishan had not been seen before, and he was stunned that he did not find this pain point.

Now they understand that this is the reason.

“That’s so, I said how when it was first broadcast, the ratings were the peak, and the subsequent days were getting less and less.”

“I thought that the wonderful part would be clear and let the audience come to see, as long as there are many people, it can explode, but I didn’t expect the follow-up to be weak.”

“The sense of expectation is misplaced, and the title of chairman accurately describes this point.”

Indeed, the audience who came in to watch the TV series with reasoning expected was that the protagonists were in a fog, slowly passing through clues to find the right answer. Instead of watching what to drag and the like, I went astray before. ”

With the analysis of Song Tianyao’s characters, it directly blew away a layer of fog in front of everyone’s eyes.

If they knew it before, but did not know why it was, they were ignorant.

Then, now is the time to clear the clouds and see the blue sky, and suddenly enlightened.

They all discussed in an excited whisper, ready to devote themselves to the planning of new programs.

Looking at the people who were aroused and eager to try, Song Tianyao smiled with satisfaction and watched them discuss silently.

Gradually the conference room is quiet.

Single-handedly said: “Looking at your expressions, you must have a preliminary understanding of the reasons for the previous losses, this problem is here now, but I don’t describe it more”

“Long story short, I want TV stations to get back on track.”

“First, all the programs with previous ratings below 10 points were cut.”

“There is no need for a program that does not reach 1 point in the rating, wasting a valuable time slot.”

“At the same time, the TV series with a cliché plot, after the broadcast, the response was mediocre, and all of them were released.”

Seeing that Shi Shaoming on the side was about to stop talking, Song Tianyao smiled and said, “Director Shi, if you have other ideas, you can boldly say them.” ”

“Chairman, according to this standard, then most of the programs cannot exist, and the consequence is that most of the company’s employees have nothing to do, do you let them sit down?”

This is not a question, with the previous words, Shi Shaoming has long been convinced, and he is indeed worried that it will affect the company.

For this, Song Tianyao naturally understood the core.

A viewership on Hong Kong Island represents almost 30,000 viewers (one percent of the TV watcher on Hong Kong Island, the total population of Hong Kong Island in 78 was almost 4.67 million, in other words, 3 million citizens have TV to watch).

In fact, this data still has a lot of moisture, there are still many black/households, poor people on Hong Kong Island, most of them are a family of multiple people watching a TV together)

Then again, according to the data, a show can reach ten points.

That means 300,000 viewers tuned in to the show.

But, in layman’s terms, a program can have 5 points of viewership and 150,000 viewers, then it is a very successful program.

After all, there are a lot of people who can watch the show.

But not everyone can watch a show at a fixed time.

All, it is already very good to be able to catch the attention of a part of the audience in a fixed time period.

“Chairman, Director Shi is not in a purposeless way, I think what he said is very reasonable, directly cut all the programs, then most people will fall into a panic situation.”

“Moreover, the program can generally have two or three points of ratings, and you can get a good price from advertisers, which can already bring a lot of profits to the company.”

Liu Tiance, who was sitting on the side, also spoke.

Although Song Tianyao said that programs with ratings lower than the taxi point will be cut, in his opinion, there are only three or four programs that reach ten points, which is no different from cutting them all.

Liu Tiance felt that the chairman still didn’t know much about the Tao.

Therefore, he had to remind that this was throwing money directly out.

“What the two of you said is very reasonable, and I have thought about this issue for a long time.”

“First, your expectations are deviating from my requirements, and if you want to achieve Hong Kong Island No. 1 TV Station, naturally you can’t engage in some indiscriminate programs, and you can’t hold a passable mentality.”

“Occupying precious time and producing such a little profit is a waste of energy, don’t do meaningless things.”

“Therefore, programs and episodes with ratings below 1 point must all be cut.”

Song Tianyao undoubtedly settled this matter.

As for that little advertising fee, the ratings are so little, how much can you get?

Lakh?

Two hundred thousand?

In this regard, Song Tianyao didn’t care at all.

Get the ratings up, that’s the point, that’s how you can make more money.

In the end, their maximum value is only 10 points, and 10 points is just his minimum requirement, which is the deviation of the requirement.

Seeing that the chairman had made up his mind, Liu Tiance and Shi Shaoming were no longer able to object.

“As for the second question, there are so many employees in the company, and they will definitely not be idle.”

Song Tianyao said and waved his hand: “Secretary Xu, send the documents down, one for each person.” ”

“Okay, Chairman.”

The secretary nodded and handed out the documents in his hand one by one.

After the documents were sent, Song Tianyao said: “If the previous program was cut, there must be a new program production, and the staff will not be idle.” ”

“The details of the program on this document do not need to be discussed, everything I wrote very clearly, who is responsible for which program, I also wrote very clearly, everything is arranged according to the programs you have directed in the past.”

“So, you just need to follow my request, go back and study it and make the show.”

“As for working capital, I have already sent a sum of 20 million Hong Kong dollars to the finance department, which is enough to produce programs and cope with the lack of revenue during this period.”

“Chairman, will this show be too full? And in some time periods, there is no audience, like one o’clock in the morning, can there be an audience to watch? ”

In a short period of time, there is no way to study the core of the show.

Liu Tiance opened the document and glanced at it cursorly, saw the dense program on it, and said in shock.