Rebirth: From catering group to world’s richest man

The electrical appliance store owner’s eyes lit up. This thing called VCD was very promising.

There are too few cultural and entertainment activities now, and there are only a few TV stations. Usually when people watch movies, they either go to the theater or the video hall. Of course, some TV stations occasionally broadcast movies, but there are no dedicated movie channels. Watching movies on TV is a matter of chance.

With this thing called VCD, wouldn’t it be possible to watch movies at home if you bring it home?

And you can do karaoke at home, it’s so powerful.

The price of more than 4,000 yuan is acceptable to those who can afford a color TV, washing machine and air conditioner.

Moreover, this electrical appliance store owner is also experienced. The key to whether this thing is worth buying home lies in the price of the CD. I just heard Qiao Dong say that a CD only costs ten yuan, which is simply too cheap. When pirated disks appear, the price will be even lower.

The market for this VCD is simply huge.

“Can your relatives still get this VCD?”The owner of the electrical appliance store thought about it.

“able.”Qiao Dong said

“Give me your relative’s contact information. I want to contact him and put two in my store to see how the sales go.”said the electrical appliance store owner.

“hey-hey.”At this time, Qiao Dong suddenly smiled and said,”Boss, to tell you the truth, I don’t have any relatives in Pengcheng. This VCD is a new product of our company. I was afraid that you would kick me out when I first entered the store, so I thought of demonstrating it to you first. Do you want to get goods from me?”

When the owner of the electrical appliance store heard this, he was so angry that his nose was crooked.

But what else could he say?

He was so optimistic about the market for VCD.

“Okay, okay, you can discuss with your company and give me a discount!”The electrical appliance store owner said angrily.

“How many units will you order first?”Qiao Dong smiled.

“Santai! No! Let’s go to Wutai first.”said the electrical appliance store owner.

“okay!”Qiao Dong was very happy. He sold five units as soon as he made the sale. This is really great.

According to the commission given to them by Lin Shen, they will get a commission of 100 yuan for every unit they sell.

“You have so many clever ideas, please help me think about it. If I buy your VCD, how can I sell it? I can’t be like you, go to someone else’s house and have to plug in their TV, right?”said the owner of the electrical appliance store.

Qiao Dong thought for a while and really came up with a good idea. He said:”Boss, if it gets dark, just move a TV to the door of your store and connect it to our VCD. , and then showing movies for free, it will definitely attract a lot of people to watch it at night, right? Then there will definitely be people interested in VCDs. Wouldn’t it be good then?”

Qiao Dong really thinks this method is feasible and can play a role in promoting VCD.

Even if people who come to watch the movie don’t buy it, they will go back to promote the novel gadgets they see.

At the same time, Qiao Dong also found a way to The way to expand the market is to sell VCDs to those who open video halls.

The equipment in the video halls can be replaced by VCDs. How cheap are VCD discs? He heard that the boss bought the copyright of fifty Xiangjiang movies. , fifty CDs, enough for the video hall to play continuously for several days.

“You have a good idea. When the goods arrive, I will do as you say.”The owner of the electrical appliance store was obviously very excited.

Qiao Dong came out of the electrical appliance store and immediately walked through the streets and alleys, looking for a video room.

…………

There is almost no big difference from Qiao Dong’s experience. The first problem that other VCD salesmen encounter is how to introduce and display a new product to customers, because many people don’t know it at all. What is this for? I don’t have enough patience to listen to their explanation.

However, these people still overcame many difficulties and, like Qiao Dong, slowly gained shipments.

The market is slowly opening up.

However, as Lin Shen expected from the beginning, it is unrealistic to expect the market to be fully opened by twenty salesmen. Their role is more to bring physical VCDs to people who want to know about VCDs. in front of.

Lin Shen still started arranging advertisements on TV. If he didn’t think about it for the time being, Lin Shen would advertise in newspapers.

When advertising in newspapers, you cannot directly cover a whole page as usual. The whole page is an advertisement, which is not suitable for VCD.

Lin Shen’s request was to make VCD advertisements in newspapers as less like an advertisement as possible, but like news.

This is what later generations call soft articles.

After reading it, readers will not think that this is an advertisement, but subconsciously, they will understand and even become interested in VCD.

Lin Shen was very familiar with the routines of soft articles, so he had several soft articles written.

The first kind of soft article is to directly say that a certain technology company has invented a high-tech product that allows you to watch movies at home, which can replace CD players, LD players and video recorders.

This is a major breakthrough in domestic TV technology and the greatness of light and shadow technology.

Progress will change people’s leisure and entertainment methods.

It has a vast market, and has even begun exporting, creating massive amounts of foreign exchange, and has been highly praised by experts at home and abroad…

No matter how much you brag, no one will verify the authenticity anyway.

The second kind of soft article is in the form of storytelling, saying that a laid-off employee in a certain place borrowed money to buy three VCDs, opened a video hall in his home, and used these three Zulong brand VCDs to play movies, and everyone listened to them.

With a 3 yuan ticket, you can earn more than 600 yuan every day.

The laid-off workers successfully used their intelligence and wisdom to realize their own value in life, gained financial freedom, and entered a moderately prosperous life ahead of schedule.

It seems to be a story about laid-off workers who work hard and bravely to create wealth, but in fact it is still a naked advertisement.

The third kind of soft article, Lin Shen, is even less moral. He uses the shocking style of later generations. The titles are like”Shocking, a man has not gone out for a week, but he is hiding at home to do such a thing”, and then the content It was someone who bought a VCD because the VCD was so beautiful that he watched movies at home for a week.

Either it was”ridiculous! The couple quarreled at night and alarmed the neighbors because of this.” Then the content was that the couple bought a VCD and watched a movie at home. They had a disagreement about what to watch and the couple quarreled.