Rebirth: From catering group to world’s richest man

Is 70,000 units sold a lot?

It sounds like a lot, but compared to the market survey submitted by Jiang Manmeng, the total sales of audio-visual playback equipment last year was more than 5 million units, so the sales volume of 70,000 is actually not high.

Of course, the sales volume of 70,000 yuan is not high, but the sales generated have reached 300 million yuan.

And the profits are also huge profits. Lin Shen can earn about 2,700 yuan per VCD.

No way, this is the benefit of being the only one in the market, this is the benefit of monopoly.

Sales of 70,000 units a month were obviously not enough to satisfy Lin Shen’s appetite.

The reason why the sales volume cannot be completely increased is because VCD is a new product.

Although in the past month, the overwhelming adverts in newspapers have made many people aware of the existence of VCD.

Lin Shen decided to put more emphasis on the advertisement.

In the first month, no one knew what VCD was, but now someone does.

It’s already possible to advertise on TV.

Lin Shen’s idea was very simple. He went directly to the most famous celebrities to advertise, because advertising with celebrities has an obvious benefit and will make consumers quickly recognize the same product. Celebrities have advertised such products, so they must be trustworthy and not fake.

Which star is the most famous right now? It is undoubtedly Cheng Long.

However, considering that the brands Cheng Long advertised for others in the previous life were in trouble, Lin Shen settled for the next best thing and asked people to find Li Yanjie, who was currently ranked second.

Li Yanjie was born in Yanjing. Later, he became famous in the mainland and Hong Kong for the filming of”Shaolin Temple”. Later, he moved to the Stars and Stripes Kingdom.

He has been in Hong Kong for the past two years. The”Once Upon a Time” series filmed the year before last made Li Yanjie famous again. His salary in Hong Kong has exceeded the two weeks of”10% in two weeks” and is second only to”10%”.

Lin Shen immediately asked Xiangjiang’s company to contact Li Yanjie who was filming.

Li Yanjie was also sincere and did not ask for excessive prices. The advertising fee he offered was 3 million yuan.

Lin Shen immediately asked Wu Dayou from Xiangjiang to find someone to shoot Li Yanjie’s commercial.

The commercial was shot very quickly and was completed in one day. It was basically not difficult. On the contrary, it took a lot of time to edit and do the effects.

After the advertisement was brought back to China, Lin Shen immediately arranged for someone to go to CCTV to coordinate the placement of the advertisement.

Now Dai Xisong has officially joined CCTV’s advertising department. With this relationship, Dai Xisong quickly approved the advertisement for Zulong VCD.

A few days later, the advertisement was broadcast on CCTV in the evening.

There is nothing flashy about the advertisement. Anyway, what stands out is Li Yanjie. Li Yanjie performed a series of beautiful martial arts moves in front of the camera, and the background music was the theme song from the Once Upon a Time series released last year,”A Man Should Be Strong” sung by Lin Zixiang.

The final slogan was”You can watch real kung fu at home with Zulong VCD!”

As soon as the advertisement came out, Zulong VCD became an instant hit in the country, and its sales continued to rise.

In addition, pirated CDs from Pengcheng have begun to spread throughout the country, and the CDs on the market have become dazzling, with all kinds of CDs appearing.

You can say what you want to see.

This has further boosted the sales of VCDs. It is equivalent to opening a movie theater in your own home. You can watch whatever you want. This is so comfortable.

The owners of the video studios in the city are also comfortable. The cost of this film source has dropped so much that you can put a movie online for only six or seven yuan. You no longer have to cycle through several movies like before.

The most important thing is that now there are more salty and wet films, all from Xiangjiang. When the night of salty and wet films comes, the video hall is overcrowded.

There are several screening rooms, and basically none of them are empty.

After all, not everyone can afford a VCD. Many people are still willing to spend two or three dollars to find excitement in the video room.

………… at the same time.

Qiao Dong took more than 20 VCDs purchased from Zulong Technology at ex-factory price and started a sales tour around the world.

He didn’t have a store, so he relied on his own feet and mouth.

He first promoted sales in the city. He found that many people, even if they were interested after his promotion, were not willing to buy from him. Instead, they were more willing to buy from home appliance stores. Even if the mall was temporarily out of stock, they would still buy it from him. Willing to wait.

In this way, it took half a month to sell all the more than 20 VCDs in his hands.

He re-purchased goods from Zulong Technology. This time, he decided to go to rural areas to sell VCDs.

There are people in rural areas now buying VCDs, but the number of people buying them is still small.

Because the channels of home appliance shopping malls do not yet cover rural areas, most people in rural areas who buy VCDs accidentally bring them back to the village from the city when they go to the city.

Qiao Dong then thought of going to the countryside to sell VCDs.

In order to better sell VCDs, Qiao Dong also bought a lot of pirated discs, including Xiangjiang’s salty and wet films.

Qiao Dong’s routine is like this. When he goes to a village, he first borrows a TV and electricity from a fellow villager’s house and shows the village a free movie for one night. Attracting the whole village to watch his movie.

These days, TV signals are still closed-circuit television. Even if you have a TV at home, you can only receive a few limited channels such as Central Television.

To watch movies, people in rural areas can only wait for the county’s film screening team to go to the countryside. Every time the screening team goes to the countryside, there will be a huge crowd of people going out to watch movies at night, which is more lively than going to the market. Children in the countryside are more lively than during the Chinese New Year.

Therefore, when Qiao Dong shows movies in rural areas, even though the TV screen is not big, it can still cause a sensation.

The next day, he specifically went to the homes of people who had shops and canteens in the villages to sell them, and persuaded these people to buy his VCD, which often had very good results.

The second time, Qiao Dong sold more than 20 VCDs in just one week.

As a result, Qiao Dong worked harder, and as he had more and more capital, he began to get more goods from Zulong Technology.

…………

Lin Shen opened an import and export company in Pengcheng and started selling VCDs to Xiangjiang.

In Xiangjiang, due to high wages, VCD sales are better, and major electrical appliance stores are rushing to get the goods.

As the sales of Zulong VCDs continue to rise, it is natural that the popularity of VCDs has also aroused the covetousness of many people.

In Pengcheng, Yangcheng, and Dongguan, countless electronics factories have bought back Zulong’s VCDs and begun to dismantle and study them. VCDs are so popular now. If they don’t follow up, what are they waiting for?