Rebirth: From catering group to world’s richest man

Huang Guangyu was also very helpless. At this time, the sales of Zulong VCD were so popular that people often came to his electrical appliance store to ask if they had Zulong VCD for sale. Naturally, it is impossible for Huang Guangyu to get goods from others, because as long as he gets the goods from others, the price must have been increased. This is not conducive to his price reduction sales strategy.

That’s why Huang Guangyu came to Shai personally and found Zulong Technology in the industrial park.

However, he also hopes that he can get a lower price than others’ ex-factory price, so that he can have more room to reduce prices.

Huang Guangyu was full of confidence. He was waiting for Lin Shen’s reply.

“Do you think I should say yes to you? Lin Shen asked

“Of course, no electrical appliance store in Yanjing has more potential than ours, Gome. As long as Yanjing citizens buy electrical appliances, the first thing they think of is Gome! With our two swords working together, Zulong VCD will surely become a hit!”Huang Guangyu said confidently.

Why is Huang Guangyu so confident?

The first is because under his management, Gome has indeed gained a certain reputation in Yanjing.

The second is because Huang Guangyu is also a wizard in advertising.

Before 1991, the newspaper’s The middle seam was blank without any text.

Huang Guangyu directly contacted the largest circulation newspaper in Yanjing.

——《”Yanjing Evening News” said that they would publish their American advertisement in the middle of the newspaper.

This was the first time the newspaper office heard that someone wanted to publish an advertisement in the middle of the newspaper.

It was empty anyway, so why not do it? Then Huang Guangyu made a request again.

He wanted to contract the middle seam for ten years!

If the newspaper thinks this is a business without capital, then let you take over the contract.

Therefore, Huang Guangyu contracted the middle position of”Yanjing Evening News” for ten years.

“The slogan”Buy electrical appliances, go to Gome” has stayed in the center of the Yanjing Evening News for ten years.

Every reader who opens the Evening News can see this sentence printed in the center of the newspaper.

Huang Guangyu also opened This is an era when newspapers begin to have content in the middle, so it makes sense for Huang Guangyu to be so confident.

“With all due respect, Boss Huang, you have messed up something. Now it’s not that our Zulong VCD needs to use Gome’s position to increase sales, but that you, Gome, need our Zulong VCD to attract customers. Zulong VCD now has two or three dealers in the Yanjing area, so we are not worried about the Yanjing market. Lin Shen said slowly.

In one sentence, Huang Guangyu was a little speechless.

“On the other hand, Gome, if you don’t have Zulong VCD, it may affect your impression among customers.”Lin Shen continued.

Huang Guangyu was completely stunned at this time, because what Lin Shen said was really the truth.

Zulong VCD is not worried about selling now. Gome will be really worried if it never has Zulong VCD.

Customers come to Gome I thought I was going to buy a VCD, but when I inquired about it, I found out that it was not in stock, so I definitely turned around and left. At the same time, I was left with the impression that Gome’s products were not complete.

“Also, I don’t recommend that you lower the national unified retail price of Zulong VCD, because it will have an adverse impact on other dealers. If the dealers of Zulong VCD all follow your example of cutting prices and selling new products, it will have a bad impact on our VCDs themselves.”Lin Shen said again.

At this time, Huang Guangyu was speechless again.

He was actually speechless by Lin Shen.

What Lin Shen said about channeling goods will have a negative impact on a product even in later generations.

So. Many big brands have uniform retail prices across the country, just to prevent cross-selling.

Huang Guangyu was speechless for a while, and then said again with a look of pig liver:”Boss Lin, what about this? Gome will still sell Zulong VCD according to the retail price you set. Price, I don’t want any lower ex-factory price, but I want to sign a contract with you. We at Gome want to be the exclusive agent of Zulong VCD in the Yanjing area. How about it?”

Lin Shen didn’t expect that Huang Guangyu had such a big appetite.

“What’s in it for me?”Lin Shendao

“The advantage is that Boss Lin is easier to manage, right? Huang Guangyu said.

One of the advantages of recruiting agents for products is that they are easy to manage. Otherwise, it would be difficult to manage a mess of dealers.

Lin Shen nodded and said,”This can be considered, but I have a condition. If I sign the agency contract, From now on, Gome cannot sell other similar products.

Huang Guangyu immediately said:”This is simple. Anyway, there is no similar product to VCD.””

“I will think about it. Lin Shen said.

Lin Shen really had to think about it carefully. The appearance of Huang Guangyu reminded Lin Shen that he could also open a home appliance store similar to Gome.

Because this is a huge cake, and this cake cannot only be left to Gome and Gome. In the future, Suning will eat it himself.

Now Huang Guangyu has not really matured, and his business philosophy is still based on selling cheaper than others. Lin Shen can do better than him.

Another point is that Gome now almost only sells. Imported electrical appliances and domestically produced electrical appliances are basically not sold. He still looks down on domestic products such as Haier and Gree.

Even Gome has not yet truly established a chain, because Gome still only exists in the Yanjing area. After thinking deeply for a few minutes, he decided to cooperate with Huang Guangyu for the time being, because there would be no harm to him.

“OK, I agree.”Lin Shen finally nodded.

Seeing Lin Shen nodding, Huang Guangyu also breathed a sigh of relief.

Although he did not get a lower ex-factory price, and even Lin Shen did not allow him to sell Zulong VCD at a lower price, Huang Guangyu still had a way, such as If you buy Zulong VCD in Gome, you can get a small speaker or a few movie CDs as a gift.

There is always a way to reduce the price in disguise, and it means a lot for him to be the exclusive agent, because no one else has Zulong.

The VCD is sold.

If you want to sell Zulong VCD, you can only buy it from him.

But if you buy it from him, you can’t compete with Gome itself in terms of retail price.

Gome Electric will definitely take advantage of the popularity of Zulong VCD.

Since he decided to cooperate with Huang Guangyu, Lin Shen asked Gu Meiren to draw up a contract, and the contract was signed.

“Boss Lin, it’s a pleasure to work with you.”After signing the contract, Huang Guangyu happily shook hands with Lin Shen

“Haha, happy to cooperate.” Lin Shen also smiled.

Although Lin Shen was smiling, he had already made up his mind. He also wanted to enter the home appliance retail industry and share this big cake!