Rebirth: From catering group to world’s richest man

How to do home appliance retail?

There are too many things here, and it is still a seller’s market.

The dealers and retailers of home appliances are very arrogant, and home appliances are often sold at increased prices.

For example, this time around the Zulong VCD, although Lin Shen strictly prohibited price reductions without permission, in fact no one would reduce the price at all.

Instead, they would all sell them at a higher price than the retail price set by Lin Shen.

There is no other reason than that Zulong VCD’s current production capacity cannot keep up with demand and it is very popular.

In coastal cities, the smuggling of home appliances is now very rampant.

In the movie”A Big Tree Catches the Wind”, the gangster Ye Guohuan often robs gold shops in Hong Kong with an AK47.

When he was disposing of the corpses of his companions at sea, the boss of the ship said that smuggling home appliances makes more money than robbing.

A TV sells for 2,000 in Xiangjiang, and can be sold for 8,000 when smuggled to the mainland, making millions in one trip.

From then on in the movie, Ye Guohuan put down his AK47, put on a suit, and started smuggling home appliances.

Huang Guangyu is now engaged in imported electrical appliances. Many years later, when someone asked him where his electrical appliances came from, Huang Guangyu was vague and could not give an explanation.

Therefore, Huang Guangyu’s products were sold at a lower price than others, which allowed him to quickly accumulate a reputation in Yanjing.

But Lin Shen knows that in the future, just saying that home appliances are sold cheaply will not be enough.

So Lin Shen thought about it and felt that it was necessary for him to join the ranks of home appliance retail.

I have already opened an import and export company in Pengcheng. It will be more convenient to import electrical appliances, so I don’t need to worry too much about the supply of goods.

Lin Shen feels that it is now time to try and get in touch with domestic home appliance brands.

Moreover, Lin Shen also photographed five state-owned stores on Jinling Road at the auction held by the Shai government. Now these five stores are still losing money and making money. Lin Shen thinks that these five stores can be converted into home appliance retail stores. ‘s store.

And once he enters the ranks of home appliance retail, he and Huang Guangyu will have a battle sooner or later.

Now that Lin Shen has decided to enter the home appliance retail industry, Lin Shen just goes ahead.

First, Gu Meiren was called and given a task to find a new talent with management talent. In the future, Lin Shen’s home appliance retail brand could be completely entrusted to this person. Secondly, Lin Shen also asked to find a group of hard-working employees.

After Gu Meiren heard Lin Shen’s ideas about home appliance retail, he immediately followed Lin Shen’s orders without asking any more questions.

……

Preparations for home appliance retail also take some time and obviously cannot be accomplished overnight.

Lin Shen had only been in school for a few days when Jiang Manmeng called again.

To Lin Shen’s great surprise, Jiang Manmeng said that another young man wanted to place an order, but this young man had no money and asked for the goods first and payment later.

Jiang Manmeng naturally could not agree to such an outrageous request and decisively refused.

However, this young man refused to leave, saying that Zulong Technology was doing a good job. , that is, the instruction manual is only available in simplified Chinese, which is obviously not enough. He suggested that Zulong VCD should add instructions in traditional Chinese, Sakura, Korean, and English.

Only in this way can we be in line with international standards.

I also asked Zulong if he needed a professional translation for his VCD. His translation agency can translate it into any language.

He doesn’t need money, he just needs to exchange a few VCDs.

Hearing Jiang Manmeng say this, Lin Shen’s mouth twitched and said,”What is this man’s surname? Don’t tell me his surname is Ma.”

Jiang Manmeng said in surprise:”Mr. Lin, have you heard of this man?”

“Have you ever heard of him? Is his name Teacher Ma? Lin Shen asked

“It seems to be called this name.”Jiang Manmeng said

“Okay, you’d better let him come to me and I’ll tell him. Lin Shen said

“OK.”Jiang Manmeng agreed simply.

Jiang Manmeng hung up the phone and said to Teacher Ma, who was sitting next to him wearing sunglasses and looking like I just want to play tricks on you:”Mr. Ma, our boss wants to see you. When you go to Fudan University, there is a teahouse called Feilaiquan. The boss is waiting for you in the”Qingquan Yaju” box. Teacher

Ma stood up and said,”It would have been better if it had been like this. Your situation is too small. You still need to talk to your boss in person.””

But Lin Shen put down the phone and began to mutter in his heart, what went wrong? Did Teacher Ma come to the door?

Lin Shen can be sure that this did not happen to Teacher Ma in the last life, because this happened in the last life At that time, the first VCD had not yet been born.

Is it because Lin Shen kept advertising

? Within a month, the investment in advertising fees has reached an astonishing 40 million yuan, which has exceeded the bid of the first CCTV bid, so Lin Shen’s advertisements are now all over the world. The important reason why Dragon VCD is so popular now.

Is it because of the popularity of Zulong VCD that Teacher Ma was attracted by the huge business opportunities? Lin Shen could only think of this reason. In the box where he met Huang Guangyu Zhou Qian, Lin Shen met Teacher Ma again.

“Teacher Ma, it is indeed you. Lin Shen looked at Teacher Ma who was standing at the door dumbfounded with a smile,”As soon as I heard Mr. Jiang talk about a young man who insisted on helping us translate the instructions, I vaguely felt that this person was you.””

When Teacher Ma calmed down, he walked into the box.

“Boss Lin, why is it you?”Teacher Ma still feels incredible.

“What’s wrong? Can’t it be me? Lin Shen smiled and said,”Zulong Technology is the company I founded, and I am wholly-owned.””

Teacher Ma was shocked. He knew that Lin Shen had industries like Master Kong’s, but he didn’t expect that Zulong VCD, which is now popular, was actually produced by Lin Shen’s company!

“Of course it could be you, but I’m shocked.”Teacher Ma said.

He originally wanted to meet the boss behind Zulong, and started to brag and lie, so that Zulong would be willing to give him the goods first and pay later. But after seeing that Lin Shen was Zulong’s boss, he no longer knew Why did he speak?

The last time he was in West Lake City, Lin Shen left a deep impression on him, and Lin Shen also knew all about him. No matter how much he bragged, he felt that he couldn’t fool Lin Shen.

“What’s the matter, Teacher Ma, what are you doing in Shai this time? Lin Shen waited for Teacher Ma to speak with a smile on his face.