Rebirth: From catering group to world’s richest man

Wallace’s decision to join was already within Lin Shen’s plan.

But there are also hidden dangers in liberalizing franchising.

It doesn’t mean that I just let the franchise go and then just sit back and wait to collect the money.

Faced with Zhao Youfang’s question, Lin Shen said:”As I just said, direct sales are still our main expansion method at Wallace, but we must also actively seek other ways. Franchising means allowing others to use our Wallace trademark , operating one of our Wallace stores can reduce the cost of opening our own store, and the franchise fee can recycle funds, and it will help us capture the market more quickly.”

Zhao Youfang’s eyes lit up when he heard this. It’s a good idea, but there is a hidden danger. What if someone who joins us at Wallace destroys our own brand?”

Lin Shen nodded and said,”So, first of all, we are in a first-tier city, and Wallace only allows it.

Direct operation, no franchise is allowed.

Secondly, if someone wants to join us at Wallace, not just anyone can.

My suggestion is that individuals who want to join are not allowed for the time being.

It is best to do it as a company.

The subject should preferably be a local company with experience in catering, services, tourism and other related industries.

Then, the liquidity on the books of the company to apply for franchise should be maintained at least around two million.

Then, market inspections will be conducted.

The local economic development situation and consumption concept, are there mature conditions for opening a Wallace store…

Moreover, I just casually thought of things that need to be done.

In detail, there may be more to investigate.

……”

Zhao Youfang nodded repeatedly after hearing this. Lin Shen thought carefully. This made him think to himself that he was afraid he would have to take a lot of detours.

“This is just the preliminary preparation work. If the franchise is successful, then we, Wallace, will be responsible for training the franchise stores and supervising them in the future. You can’t just ignore it. The hygiene standards and service procedures of franchise stores must be consistent with those of our direct stores.”Lin Shen continued.

Zhao Youfang nodded. It’s no easier to open a franchise store than a direct store.

“Of course, there are benefits. Not only can we charge a franchise fee, but we can also require franchisees to use 5% of their monthly turnover as trademark continued use fees. In this way, our costs are not high and we can extract profits every month.”Lin Shen said, what he said are all common routines for franchise chains in later generations, and there are other places where fees can be charged.

After listening to Lin Shen’s words, Zhao Youfang felt more and more that Lin Shen was thoughtful.

If this is the case, he is allowed to join. It does seem to be a pretty good way. At least employee wages and raw material costs are saved. Basically, you don’t have to worry about it, and you can get some free money every month.

“Okay, in that case, I will formulate the details when I get back and then spread the word.”Zhao Youfang said excitedly.

Perhaps, being allowed to join will allow Wallace to break out of a new world.

At least, for now, this will allow Wallace to take it to a higher level in suppressing KFC.

Now KFC has already was suppressed by Wallace, but KFC has been seeking opportunities to counterattack in the past two years. Anyway, in the past two years, KFC has not stopped developing new menus.

Of course, this is also the case. What Wallace has been doing cannot be allowed to fall below.

“Well, this matter allows you to try and make mistakes. You can first choose one place to try it out among all the people who have applied to join, get experience, and then implement it nationwide. Lin Shen said

“Okay Mr. Lin, I understand this.”Unknowingly, when talking about business, Zhao Youfang started to call Lin Shen”Mr. Lin” again.

Zhao Youfang didn’t feel any embarrassment when he realized it. Because he did benefit a lot from Lin Shen’s words. On the contrary , Zhao Ying was speechless. As soon as her father and her brother got to the dinner table, they were all discussing work matters, and he couldn’t get a word in. It was a big headache for him.

However, Zhao Youfang didn’t care about so much, and he didn’t have much trouble now. I took this opportunity to talk to Lin Shen and asked him more questions. Zhao Youfang was asking Lin Shen questions for an hour after the meal. Zhao Ying finally felt sleepy.

, Lin Shen saw that it was getting late before giving up.

When leaving Zhao Ying’s house, Lin Shen did not forget to encourage Zhao Ying to take the college entrance examination well and strive for extraordinary performance.

…………

A few days later, Wallace officially published an advertisement in the newspaper, announcing that Wallace would accept franchise applications, and anyone who met the application conditions could apply to join.

As a result, the phone number of Wallace Company was immediately bombarded with calls from people from all over the country asking to apply to join Wallace.

Wallace now has 20 directly-operated stores across the country. Wallace’s name has spread long ago. Coupled with media publicity and Wallace’s investment in advertising every year, even in rural areas, people do not I know the name of Wallace, and I also know that there is a hamburger shop in the big city that is particularly popular.

Therefore, the two franchise hotlines set up by Wallace that day were not idle for a moment.

Zhao Youfang had no choice but to suspend the two hotlines and announce again that only written applications would be accepted.

As a result, the Wallace Sea headquarters received countless letters from all over the country, all of whom applied to join.

In just one week, Wallace received two thousand letters of application.

Zhao Youfang was simply stunned.

He didn’t expect that there would be so many people wanting to apply to join.

Zhao Youfang immediately reported the situation to Lin Shen.

Lin Shen was preparing for the final exam. When he heard the news, he thought it was normal.

The main thing is the business situation of each Wallace store. Anyone with a discerning eye can see how popular it is. Until now, when I go to Wallace for a meal, I have to wait in line if I’m not lucky.

It’s so hot, how can you not make people jealous.

Of course, most of the people who apply to join the franchise do not meet the application conditions. Many people have the attitude of giving it a try or think that they are business geniuses. Wallace Company has no reason to reject them. All kinds of simple I dare to write if the conditions are met.

Some even have nothing. They claim in the letter that as long as Wallace is willing to open a Wallace store in his city and let him manage it, he guarantees that he can create a profit of 100 million yuan a year for Wallace Company..

Zhao Youfang couldn’t laugh or cry when he saw this.