Rebirth: From catering group to world’s richest man

Among the more than 2,000 applications, very few met the conditions.

Excluding those from first-tier cities who want to join, excluding cities with immature markets, and excluding those who apply to join in their own name, there are only a dozen applicants left who barely meet the conditions. However, letters of application for franchising are still coming in, and there is no rush to choose the first city to open a franchise store right away.

Of course, in order to complete this important task, Zhao Youfang once again put his mind into it and never had a moment of leisure.

He plans to personally lead a team to these cities among the first batch of applications to investigate the background information and capabilities of the applicant units, and then decide in which city to set up Wallace’s first franchise store.

……

July 7th is the day of the college entrance examination.

On the same day, three major newspapers and media in Hainan, Wenhui Po》、《”Xinmin Evening News” and”Oriental Morning Post” have set aside an advertising space at the same time. There is no other information on the entire page, only a huge date.——””July 12th.”

All the Shanghai citizens who got the newspaper were stunned. They didn’t know what it meant to print a date in capital letters on a page in the newspaper.

It seemed to have a deeper meaning.

It turned out to be July 8th. , these three newspapers still published the date on the same page, and at the same time, there were two more words below the date.——””Revitalization”!

Now, the citizens of Shai are even more confused. What is”revitalization” on July 12th?

What does it mean?

Why is this date published repeatedly for two consecutive days?

On July 9th, the college entrance examination ends.

At the same time, these three companies The newspaper also revealed the suspense.

Under the two messages”July 12th” and”Revitalization”, there were once again several large characters and many small characters!

“On July 12, Zhenxing Electrical Appliances held its grand opening!”

All the citizens who had been whetted for two days finally realized that this was an advertisement! It was an advertisement like a TV series.

But this wave of suspense advertisements aroused everyone’s interest. They really wanted to Look, what exactly is this so-called Zhenxing Electrical Appliance Co., Ltd. actually caused a lot of suspense in the newspaper.

At the same time, on July 12th, Zhenxing Electrical Appliance Co., Ltd. opened grandly!”Under this line of large characters, there were many small characters today.

Some people read these small characters curiously.

“Zhenxing Electrical Appliances has a complete range of electrical appliances of various brands. When buying electrical appliances, just visit Zhenxing Electrical Appliances.”

“Zhenxing Electrical Appliances offers five-star services to customers.

If you buy electrical appliances at Zhenxing Electrical Appliances, they will be delivered to your doorstep on the same day of purchase, with no delivery fee.

Free door-to-door installation within 24 hours, free of installation fees and material fees.

If there is a quality problem with the product, you can contact Zhenxing Electrical Appliances at any time.

We will reply within 4 hours and come to your door for repair within 24 hours, free of charge.

”

“All products sold by Zhenxing Electrical Appliances are subject to the”Three Guarantees” policy, with returns guaranteed within seven days, replacement within 15 days, and warranty within one year!”

The country has clarified the three guarantees policy in 1995. Zhenxing Electrical Appliances will be put out now.

When the citizens of Shai read the small print below, they were all shocked!

This is so outrageous!

You know, now that people buy electrical appliances, all kinds of pre-sales and after-sales services are basically zero.

There are extra delivery fees for delivery, installation fees and material fees, and even so, you have to queue up. I bought it today and can use it. Light-weight appliances such as TVs and fans can be carried by a few people on bicycles. Large items such as refrigerators and air conditioners have to be queued for delivery during the peak season. Air conditioners require long queues to be installed. If you are unlucky, you have to wait in line for a month.

When the air conditioner is installed, summer is over.

Therefore, this advertisement is in the peak season for electrical appliance sales. , like a bomb dropped on the calm lake.

The full-page advertisement was published for three days until July 12, the day when the Zhenxing Electrical Appliances Mall officially opened.

Come and see the bustling S Hai. The whole store was crowded with citizens.

At the same time, all customers who entered the store could receive discount coupons, which meant that

Zhenxing Electrical Appliances also provided discounts on the electrical appliances display. The 4,000-square-meter area is fully utilized and divided into different categories.

However, citizens obviously still have doubts about Zhenxing Electric’s promise of same-day delivery and 24-hour door-to-door installation.

“seriously. Can it really be delivered to your door? Don’t be like other shopping malls, saying that the truck is out and will deliver it in two days, and then charge us a delivery fee.”

“I bought an air conditioner today. Can it be installed tomorrow? Don’t lie to me! I heard from Mr. Wu who owns a restaurant next door that he ordered an air conditioner in Yongle. It’s been half a month and no one has come to install it yet.”

“If something goes wrong within seven days, can I really get a refund?”

“If it breaks, you will be repaired within 24 hours? Why don’t I believe it? How could the manufacturer come so quickly?”

Many customers who came to see the excitement were still skeptical.

Of course, this is normal. The sales staff of Zhenxing Electric Appliances store patiently explained to the customers.

Even Zhang Tongchen went to the battle in person today and patiently talked to everyone. The doubtful customers explained.

Finally, the first customer appeared.

A customer bought a Haier refrigerator from Zhenxing Electric, issued an invoice, filled out the warranty form and contact information, and finally paid.

The goods are shipped from the warehouse purchased at the back of the store, and the truck is loaded on the spot and delivered to the customer’s home.

Once the first order is completed, subsequent customers will join in the purchase process, just like the first customer.

After the customer placed the order, the warehouse immediately loaded the truck and sent it to the customer’s home in three trucks.

However, more people still maintained a wait-and-see attitude and planned to observe it for two more days.

Of course, Zhang Tongchen also felt that it was completely normal and could not be published in the newspaper. By advertising on the Internet, you can dominate the home appliance market in Hainan. After all, a large home appliance mall like Yongle is more famous in Hainan than Zhenxing Electric can surpass it in just two days of advertising. Conquering the market is a long-term matter, and it will never take one or two days.

Zhenxing Electrical Appliances must win with service, which means being prepared for a protracted battle.