Rebirth: From catering group to world’s richest man

“Mr. Sun, what do you think of this year?”After praising Master Kong Food Company, Lin Shen asked immediately.

Sun Qiang thought for a while and said,”The competition in the food and beverage market is becoming increasingly fierce. Not only are domestic brands constantly popping up, but foreign brands are also constantly entering the country. This year is a year full of challenges.”

Sun Qiang is also under great pressure. He has investigated the market and found that almost all of Master Kong’s products now have similar competing products.

Potato chips accounted for 90% of the domestic market share in Longguo the year before last, but Last year, both Lay’s potato chips and Shanghaojia potato chips entered Longguo.

Although Master Kong did not lose a lot of territory due to Master Kong’s efforts to turn the tide, the loss of market share was inevitable.

This was unavoidable by any means, because Lin Shen There is no way to prevent foreign potato chips from entering the Longguo market.

We can only think of ways to protect our market share.

Fortunately, Copico potato chips appeared two years earlier than foreign potato chips and have already gained consumers first. As long as there is no decline in marketing and taste, it is unlikely that foreign potato chips will take over.

However, we still have to be vigilant.

As for beverages, Coca-Cola and PepsiCo, which have deep pockets, have always given power to domestic beverages.

These two colas are so famous that the best iced black tea sold by Master Kong cannot compete with these two drinks.

Master Kong’s beverage department has not produced any carbonated drinks so far. It is because of these two colas. , too strong.

Of course, it is not that there are no domestic carbonated drink brands.

In fact, there are eight particularly famous carbonated drinks in Longguo, namely Tianfu Coke in Tianfu City, Asia Soda in Yangcheng, Arctic Ocean in Yanjing, and Laoshan Coke in Qindao. , Shai’s Zhengguanghe, Shenshi’s Bawangsi Soda, Tianjin’s Shanhaiguan Soda, and Jiangcheng’s Binjiang Soda. These eight carbonated drinks have one thing in common, that is, they are all state-owned beverage factories.

, these eight major sodas have begun to sell themselves to foreign investors.

Five major carbonated beverage factories have been jointly controlled by Coca-Cola and Pepsi-Cola.

Just at the beginning of the year, Laoshan Cola in Qindao was also controlled by Coca-Cola and became a foreign company. Coke’s vassal.

Finally, in April this year, Tianfu Cola, which is most promising to compete with Pepsi-Cola and Coca-Cola, will also sell itself to Pepsi-Cola under the compulsion of the Ministry of Light Industry of Longguo. From then on, the eight major brands of carbonated drinks in Longguo will only The remaining company, S Hai Zheng Guanghe, has not committed to foreign investment.

All Longguo’s own carbonated beverage brands have since disappeared from the market, and they have become the two cola bottling plants of Coca-Cola and Pepsi-Cola, using the channels they have worked hard to establish. Foreign-funded sodas.

As for instant noodles, this year’s challenge is also particularly big.

Master Kong’s purified water naturally has certain challenges, but compared to other products,

Lin Shen was noncommittal. Said:”How are you going to respond? Sun Qiang wiped the sweat from his forehead and said:”I have discussed with other management of the company. First, increase investment in advertising. Second, continue to promote the upgrade of its products. Third, according to other competitive brands, , formulate certain promotion strategies. Fourth, develop new products.”

Lin Shen nodded. It was pretty good to think of this.

Sun Qiang took a look at Lin Shen’s face and saw that Lin Shen was not dissatisfied. He continued:”Mr. Lin, I have something to mention to you. Recently, Both Coca-Cola and PepsiCo sent people to see me and said they wanted to cooperate with Master Kong.”

“oh? What did they say?”Lin Shen smiled slightly.

“They proposed to invest in our Master Kong Food Company.” Sun Qiang said

“How much will they invest?”Lin Shen said with genuine interest.

“The prices mentioned by these two companies are very consistent, and they are willing to invest US$100 million in Master Kong!”Sun Qiang said,

100 million U.S. dollars! I really admire Master Kong.

You know, Pepsi-Cola and Tianfu Cola only paid 10 million U.S. dollars for the joint venture.

Lin Shen’s mouth showed a mocking smile.

“What about the conditions?”Lin Shendao

“They want to control Master Kong Food Company.” Sun Qiang said

“Ha ha.”Lin Shen laughed loudly, what he thought was really beautiful.

“I asked people to drive them all out.” Sun Qiang said,”However, they are still sending people to try to contact me.”

Foreign investors are so overbearing these days and feel good about themselves. That means Master Kong is not a state-owned enterprise, otherwise they would not even be willing to pay 100 million US dollars.”

“Don’t have anything to do with these two companies. Even if they offered me a billion dollars, I wouldn’t sell myself to them. Lin Shen curled his lips and said

“I understand.” Sun Qiang said

“Mr. Sun, this year will be a very difficult year, I believe you have already had a premonition. Although I have said before that I will not interfere with your specific development, but this year’s situation is special, I still made a plan for you, Master Kong. Take it and take a look.”Lin Shen took out a plan from the drawer and threw it to Sun Qiang.

Sun Qiang hurriedly took it and opened it eagerly.

In the past, Lin Shen gave him plans. For Master Kang, they were all great tips. This year, when the hell mode started, he urgently needed Lin Shen’s advice.

As a result, Sun Qiang was dumbfounded after reading a few lines of the plan, because the first plan Lin Shen gave him was to let Sun Qiang go to Tianfu City. Go to the person in charge of Tianfu Coke in Tianfu City and buy the secret recipe and trademark of Tianfu Coke. Master Kong wants to make his own cola!

Sun Qiang is shocked because Master Kong’s beverage department has not made cola because of this market. It’s already monolithic, and it’s too difficult to go in and grab the market. Not only will it cost you money, but it’s also very likely that you won’t achieve anything in the end.

But now Lin Shen actually wants to make Coca-Cola

, not from scratch! Want to buy the formula and trademark of Tianfu Cola!

This is even more shocking. How could they sell the formula and trademark to Master Kong?

“Mr. Lin, I have doubts. I have learned about Tianfu Cola. Tianfu Cola is in the Dragon Kingdom and has such a glorious history. Even under the siege of Coca-Cola and Pepsi-Cola, Tianfu Cola still occupies an absolute market share. How could he change the formula? And sell the trademark to us?”Sun Qiang said puzzledly.