Rebirth: From catering group to world’s richest man

Tianfu Cola still carries honor even now, because although Coca-Cola and Pepsi-Cola entered the Dragon Kingdom very early, at that time, they were only allowed to be sold in foreign-related hotels in big cities. Tianfu Cola took the opportunity to jointly develop its own cola with the Sichuan Provincial Institute of Traditional Chinese Medicine, and went nationwide in 1988. At its peak, Tianfu Cola had 108 joint factories across the country, with annual sales of 200,000 tons.

Of course, as a state-owned enterprise, Tianfu Cola has the same common problems as those state-owned enterprises, such as overstaffing, chaotic management, and rapid decline in efficiency. Although it is still beautiful on the surface, it is plagued by internal and external troubles and many crises.

Since 1991, Coca-Cola and Pepsi-Cola have tried every means to achieve joint venture control with Tianfu Cola. However, Tianfu Cola’s general manager Li Peisong has always refused to cooperate because the general manager also believed that foreign investors were not well-intentioned. Once they entered into a joint venture with them, they would The brand Tianfu Cola will become a prisoner and will never see the light of day.

However, this year, Tianfu Coke will no longer be able to hold on, because the Ministry of Light Industry of Longguo signed a”Memorandum of Long-term Joint Development Plan” with two foreign Cokes and proposed a policy called”Utilizing foreign capital to transform old state-owned enterprises.

” The country The government will directly ask Tianfu Cola to sell itself to Foreign Coke.

Tianfu Cola was eventually invested by Pepsi-Cola with an investment of 10 million US dollars to achieve absolute control.

Since then, Tianfu Cola has been hidden away by Pepsi-Cola. Tianfu Cola has become a Pepsi-Cola bottling factory and disappeared from the Longguo market.

So now the general manager of Tianfu Coke must be as anxious as an ant on a hot pot, because with the pressure from the national level, he, Tianfu Coke, will have to sell himself even if he doesn’t sell himself.

The best way for Master Kong to make Coke is to take over the market share that Tianfu Coke already has.

Only in this way can we win the first-line development and growth opportunities in the monolithic carbonated beverage market. Otherwise, just don’t do it at all. Because according to the experience of the previous life, no one can beat Pepsi and Coca-Cola in the carbonated beverage market.

Therefore, Lin Shen proposed to Master Kong that he should go to the person in charge of Tianfu Coke to buy the formula and trademark.

This is not an easy thing, it should be said that it will be very difficult

“Today is different from the past. It depends on Tianfu Coke’s choice. If he doesn’t sell to us, Master Kong, he will have no choice but to sell himself to Foreign Coke. Lin Shen said

“Selling yourself to foreign coke?”Sun Qiang obviously didn’t think as much as Lin Shen thought, but he soon understood and said,”Mr. Lin, are you saying that Tianfu Coke is likely to be swallowed up by two foreign Cokes like Laoshan Coke?”

“Um.”Lin Shen nodded.

Sun Qiang understood, but he still felt that it was even more difficult to buy the formula and trademark of Tianfu Cola.

Especially to buy the formula and trademark from foreign investors.

But since it was arranged by Lin Shen , he had no choice but to bite the bullet

“Mr. Lin, I understand. I will go to Tianfu City myself.” Sun Qiang said

“good. Lin Shen said

“You should also follow the other contents in the plan. Lin Shen said

“good.”Sun Qiang nodded decisively again.

The other contents in the plan were far easier than buying the secret recipe and trademark of Tianfu Cola, but they were not that difficult.

Sun Qiang left with the plan given by Lin Shen, and he immediately followed it Lin Shen made arrangements, and at the same time, he planned to go to Tianfu City in person. After Sun Qiang left, Lin

Shen asked Gao Wen to call Duan Yongping and Duan Yongping.

When Yong Ping saw Lin Shen, his attitude was even more respectful than when he first joined Lin Shen’s company, because he gradually heard from Jiang Manmeng that Lin Shen was not only the boss of Zhenxing Electrical Appliances and Zulong Technology, but also Master Kong and Hua Hua.

The boss of Laishi, HD Lao, and Taibai Xianjiu, and even the boss of Qingchunbao Pharmaceutical in West Lake City, brought Duan Yongping’s understanding of Lin Shen to a new level than Duan Yongping thought.

Much more powerful

“Mr. Duan, are you still used to it? Lin Shen said

“Habits, anyway, just being busy, no different from my previous life.”Duan Yongping said

“I heard that during the Chinese New Year this year, some employees discovered that people around them had bought other brands of VCDs, right? Lin Shen asked

“Yes, it is a brand from Yangcheng called Jinke VCD. I have seen their machines. Both in appearance and movement, they are imitations of our Zulong VCD. In fact, Sony and Panasonic have also launched VCDs. They products have also begun to flow into the domestic market.”Duan Yongping said

“What are you going to do? Lin Shen said

“I have already said, Manager Jiang, that our Zulong VCD retains six patents for VCD players, and we also have an exclusively authorized technology patent from Star Strip Guo Kuo Bai Company. In this case, my suggestion is of course Sue the manufacturer of Jinke VCD. Duan Yongping said decisively

“What about the two foreign brands? Lin Shen asked

“This is not easy to deal with. Duan Yongping said,”But I still recommend prosecution.””

Duan Yongping’s previous Little Overlord game console was a copycat of the Nintendo Famicom from Sakura Country. Nintendo couldn’t do anything with the Little Overlord game console. The Little Overlord game console is still alive and well.

Even if Zulong VCD wants to sue Panasonic and Sony will face the same embarrassing situation as Nintendo and Overlord.

It is very likely that even if they win the lawsuit, they will not be able to pay much money, but will waste a lot of energy and time.

“Okay, you can discuss it with Mr. Gu.”Lin Shen decided to trust Duan Yongping and Gu Meiren and leave it to them.

Because the biggest enemy of Zulong VCD is still the domestic VCD brand, although Lin Shen has defeated the two strong enemies of Bubugao and Aido VCD. , but it is very likely that new powerful enemies will appear. This big cake will always arouse the covetousness of interested people.

“I estimate that Jinke VCD is not the only infringing product in China, and one after another will be sued in the future.”Gu Meiren said on the side. He had been to Pengcheng with Lin Shen before. There were too many counterfeit VCDs there. One of them was reported last time, and a new one is expected to appear soon.

“Of course this is what it should be. Duan Yongping said,”Fortunately, Mr. Lin has already made preparations and applied for various patents for Zulong VCD, otherwise this matter would be really difficult to handle.””