Rebirth: From catering group to world’s richest man

Lin Shen now often goes to Feila Clothing Company to stay when there is no class in school.

There was no other reason, because he was looking for Lu Yueyao.

I don’t know why, but every time Lin Shen is with Lu Yueyao, he feels much more relaxed and happy.

In the beginning, every time Lin Shen showed up at Fila’s factory, Kong Yu, as the general manager, was always extremely nervous, thinking that Lin Shen was here to guide the work. He rushed out many times, but Lin Shen left him busy. my own. Later, Kong Yu understood that Lin Shen did not come to the company to guide work. Lin Shen seemed to have a special relationship with Lu Yueyao from the human resources department, so he was not surprised.

Since Lin Shen took over the entire garment factory, it has been renovated by Lin Shen. Now the welfare standards of the entire garment factory are on par with Master Kong’s.

The staff cafeteria and staff rest area are also in compliance with Master Kong standards.

Now the entire Fila Clothing has a brand new look from top to bottom. The employees are no longer worried about being laid off at any time, and they are happy every day.

At the same time, with Lin Shen’s full support, Fila was also rapidly reborn.

As early as this spring, Fila launched a batch of spring clothes. As expected, as soon as they were launched on the market, they were loved by consumers because of their precise positioning, and the sales were quite good.

Today, Lin Shen came to Fila Clothing Company again.

But this time he didn’t go directly to Lu Yueyao, but went to Kong Yu first.

Kong Yu had been very busy recently, and he was a little surprised when he suddenly heard Lin Shen looking for him, because Lin Shen basically didn’t talk to him very often. If anything happened, he would always communicate it through the secretary of the group company.

Therefore, Kong Yu did not dare to neglect.

At this moment, Kong Yu was sitting opposite Lin Shen. Lin Shen was looking through various reports of Fila Company, as well as the design drawings and samples of the clothing styles that Fila will launch in the next stage.

“Mr. Kong, are these the summer clothes our company will launch this summer? Lin Shen flipped through the design drawings and said after closing them.

“right. Summer clothes are relatively simple. The styles remain the same and there are no complicated splicings. The main thing is the changes in patterns. Kong Yu explained

“Well, the design is pretty good.”Lin Shen gave an affirmation first.

It is indeed not bad, because in this era, the clothes of young people in summer are really difficult to describe, especially the young people aged 15 to 25 that Fila targets, because many are still in school or just recently After graduation, all the clothes were bought by my parents, and they were almost all made from the same model.

The summer clothes designed by Fila Clothing still have a certain sense of fashion.

“What’s wrong, Mr. Lin, are you not satisfied?”Kong Yu said hesitantly.

“It’s not that I’m dissatisfied, I just feel like something is missing. Lin Shen thought for a few seconds and said,”I have an idea. Do you know the Monkey King?””

Kong Yu said:”Who doesn’t know this?”

“The Monkey King is a well-known IP image. Translated, it is an intellectual property image. Of course, everyone can use the intellectual property image of the Monkey King. I think Fila can develop its own intellectual property image in the future, or simply buy someone else’s intellectual property image. Lin Shen said.

It is now 1994, and Haier has already thought of this trick. The cartoon”Haier Brothers” that will be released next year has set off a craze across the country. The two Haier brothers wearing underpants have become an enduring IP image.

Eh? Speaking of IP, it seems that Marvel will be on the verge of bankruptcy in two years and will have to sell off several big superhero IPs such as Spider-Man, but they can get involved when the time comes.

“I understand, Lin always wants to apply these IP images to the design of our clothing.”Kong Yu understood in a blink of an eye.

“Yes. Well, you ask the design department to design a series of summer clothes related to the image of the Monkey King this summer as a small test. Lin Shen said

“OK, I will arrange it.”Kong Yu said.

Lin Shen actually had a lot of clothing design ideas in his mind, and Lin Shen picked up this so-called IP image at will. There were a lot of rogue rabbits, Tuzki, and Ali in later generations. Even the world’s most profitable IP, Pokémon, has not yet been born. Lin Shen wants to use this IP for his own use.

However, the IP of Pokémon is too huge. With Fila, a clothing company, it is. It couldn’t be created.

Lin Shen chatted with Kong Yu about some other insights. What Kong Yu didn’t expect was that Lin Shen actually had a very unique understanding of clothing design and fashion. After chatting with Lin Shen for a while, , Kong Yu benefited a lot and felt that he had a clearer direction for the future development of Fila.

“Mr. Kong, I am optimistic about Fila’s future. Well, now that I have decided to build Fila into a long-lasting brand, I decided that Fila will open its first physical store in Shai, exclusively selling Fila’s own products. In the future, Fila’s physical stores will definitely open throughout the Dragon Kingdom. Lin Shen said.

Is Fila going to open a physical store?

Kong Yu is a little excited.

He has worked at YGM Trading Company under the Yangtze River Garment Group in Xiangjiang, and he clearly knows that clothing brands must take the road of physical retail. , otherwise, you are just a no-name brand who is manipulated by dealers and can be abandoned by the market at any time. You have no reputation and no future.

He originally wanted to mention this to Lin Shen after making certain achievements. , I didn’t expect that before he could bring it up, Lin Shen had already brought it up first.

How could this make him less excited?

“Mr. Lin, are you serious about this? Kong Yu said excitedly

“of course it’s true. Lin Shen smiled and said,”I still have a few shops on Jinling Road, and Fila’s clothing brand can be opened at any time.””

Kong Yu was overjoyed and wished he could shout that his boss was wise.

Seeing Kong Yu’s excitement, Lin Shen patted Kong Yu on the shoulder and said,”Remember, you have to be tough to make iron. I will give you the resources, Feile. You can’t let me down either, understand?”

Kong Yu suddenly felt a lot of pressure on him. If he failed, Lin Shen would fire him without hesitation.

“clear!”Kong Yu nodded quickly.