In fact, Lin Shen has long-term plans for the future development of Fila.
Now Fila is taking the route of targeting teenagers aged 15 to 25 and taking the leisure route. This market now has great potential. Between 2005 and 2010, this market will reach its peak. However, this positioning cannot build Fila into an everlasting brand, nor can it become an international brand.
Lin Shen plans to let Fila launch sports-oriented clothes and a series of sports shoes in the next development.
We must know that a pair of Nike or Adidas shoes in later generations can be sold for tens of thousands of yuan per pair. Fila’s future will definitely be to produce sports series.
Sports brands also have longer longevity.
Just look at Longguo’s own sports brand Li N brand. It was obviously the earliest, but it has done better than Semir and others.
In Lin Shen’s mind, he has the design of every popular shoe launched by giants such as Adidas and Nike in the future. In this era when Nike and Adidas have not yet made any awesome shoes, if Lin Shen will bring those future shoes to The design is enough to promote Fila to the world.
However, Lin Shen still had to let Fila grow on its own first, otherwise he would just come up and send Fila to the sky. Just relying on one or two popular products would not allow Fila to gain a firm foothold in the competition. Once you leave the forest, it will collapse.
Therefore, Lin Shencai could only give advice to Kong Yu and let him develop and grow the Fila brand step by step.
After encouraging Kong Yu a few more words and making Kong Yu full of ambition, Lin Shen patted him on the shoulder and left Kong Yu’s office.
It happened to be lunch time, and Lin Shen went to have lunch with Lu Yueyao.
Lu Yueyao and Zhang E were walking out of the office building arm in arm. Seeing Lin Shen downstairs, Lu Yueyao quickly let go of Zhang E’s arm and ran towards Lin Shen.
Zhang E sighed behind Lu Yueyao, thinking to herself: It’s true that a female university cannot be spared.……
“Lin Shen!”Lu Yueyao happily ran to Lin Shen’s side and hugged one of Lin Shen’s arms.
Suddenly, the employees in the factory who had gone to eat in the cafeteria saw this scene, and they all showed jealous looks.
The men were jealous of Lin Shen’s love. They didn’t dare to show any dissatisfaction because every time Lin Shen came, he drove a Santana. They didn’t dare to make
Lu Yueyao jealous of women who could drive a car. If you can drive a car, your family must be very rich.
“Let’s go to the cafeteria to eat. Lin Shen said with a smile.
After saying that, the two of them headed towards the canteen.
Zhang E followed Lin Shen and Lu Yueyao with a look of resentment on her face and said,”Mr. Lin, you are so idle. You run into the factory all the time.”!”
There was a hint of sarcasm in her tone.
Lin Shen was also used to Zhang E’s tone. She was blustering and speaking without restraint, but she still had a good heart. She was the legendary girl with a sharp mouth but a soft heart.
“What’s wrong, I can’t come yet? Lin Shen smiled.
Zhang E said:”If you can come, why can’t you come? The garment factory has become your family, so of course you can come.”
Lu Yueyao also helped Lin Shen speak, saying:”A’e, don’t be like this, Lin Shen came to see me too.”……”
Zhang E rolled her eyes and said:”Ayao, you have changed. You used to unite with me.……”
The three of them arrived at the employee restaurant of Fila Company and ordered a few random dishes. Lin Shen and Lu Yueyao ordered not as much as Zhang E alone. Zhang E didn’t care at all and ate happily.
No wonder President Zhang E is so chubby
“Mr. Lin, can I discuss something with you?”While eating, Zhang E said
“What are you talking about? Lin Shen said
“I know you are taking care of me and have arranged an easy job for me, but it is too boring and there is nothing to do every day. So, let Mr. Kong transfer me back to the production workshop. I don’t want to sit in the office anymore..”Zhang E said
“real? Lin Shen smiled and said
“Of course it’s true, why am I joking about this.”Zhang E said.
Lin Shen looked at Lu Yueyao aside and said,”You also think your current job is boring?
Lu Yueyao stuck out her tongue and said,”It’s a bit boring.””
“Well, Zhang E, you are overkill when you go back to the production workshop. You might as well do sales. I asked Kong Yu to arrange it and let you learn from the veterans in the sales department. It should be more suitable for your personality. Lin Shen said
“Sale? Zhang E was stunned for a moment, then said,”Not bad, I’ve wanted to try sales for a long time, and there’s commission.” Okay, then I’ll beg you to transfer me to the sales department.”
After saying that, Zhang E lowered his head and continued to eat the rice in the bowl.
“And you? Lin Shen turned to Lu Yueyao and said.
Lu Yueyao tilted her head and thought for a while, then said,”I also want to go to the sales department.””
“This…let me think about it.”The sales department has to drink. Lin Shen definitely doesn’t want Lu Yueyao to go to the wine table. After thinking about it, he said:”Let’s do this. We, Fila, are going to open a physical store in Shai in a while. You can be ours. How about the person in charge of Fila’s first physical store? It’s similar to sales work.”
Being the person in charge of the first physical store, at least you don’t have to drink.
Moreover, it also has a very good training effect for Lu Yueyao. Lu Yueyao is too simple. If things go on like this, she will not be particularly good.
“good.”Lu Yueyao agreed.
Zhang E said dissatisfiedly:”Young Master Lin, you are too partial. I have no share in such a beautiful job”
“If you are willing, you and Yueyao can go there together. Lin Shen said.
Zhang E rolled her eyes and said,”Forget it, I’ll just stay in the company.” I went to the physical store with Yueyao. Yueyao was the proprietress and I was just a wage earner. I don’t want to suffer this disadvantage.”
After saying these words, Lu Yueyao’s face turned red.
“Ha ha. Zhang E, what you say is very interesting. I have a roommate who is from Sichuan Province. He must like you like this. Lin Shen remembered that when Jiang Fei met Zhang E for the first time, he said that he liked chubby girls like Zhang Yao, and couldn’t help but recommend Zhang E to Jiang Fei.
“Does he have money like you?”Zhang E asked
“That’s not the case. Lin Shen said
“Then I’m not interested.”Zhang E said.
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