Rebirth: From catering group to world’s richest man

In the afternoon, Lin Shen asked Lu Yueyao for half a day’s leave, and the two of them went to watch a movie.

What I was watching was”Red Rose and White Rose”, which was just released this year. It was adapted from Zhang Ailing’s novel of the same name. There were many intimate scenes in this movie. Whenever an intimate scene appeared, Lu Yueyao pinched Lin Shen’s arm lightly with her fingers. Of course. It didn’t hurt at all. Lin Shen could only understand that Lu Yueyao was a little nervous.

After watching the movie, Lu Yueyao and Lin Shen walked out of the theater with a blushing face.

Lin Shen had to sigh, women are really weird, they still feel embarrassed after watching it, but they like to watch this kind of thing. In this era, Qiong Yao, Xi Juan and the like are very popular, and young women like to watch it.

After watching the movie, Lin Shen took Lu Yueyao shopping and then sent Lu Yueyao home in the evening.

…………

Master Kong has indeed faced many challenges this year.

After the establishment of Hualong Noodle Industry, it launched Hualong brand instant noodles, which would later be known as Jinmailang, to seize the market. A man named Xiong Yiwu from Sanqin Province also stood up and named Xiong Yiwu Company after his own name, and launched Xiong Yiwu instant noodles.

Xiong Yiwu instant noodles are mixed with a large amount of cumin, and the noodles are very delicious when eaten dry. Xiong Yiwu instant noodles quickly became popular in China.

Moreover, Xiong Yiwu also innovatively launched the 1+1 double-sided pancake format. One bag of instant noodles contains two pancakes, which makes people feel that it is affordable and filling.

Of course, this is nothing new.

Master Kong is not ambiguous. Xiong Yiwu launched double-sided pancakes, and Master Kong launched a series of one and a half packs.

Xiong Yiwu worked hard on the taste, and Master Kong directly launched the killer weapon that Lin Shen had been hiding for them.

The legendary Lao Tan Pickled Cabbage and Beef flavored instant noodles.

In the previous life, this Laotan pickled cabbage-flavored instant noodles was only introduced nationwide in 2008, and was the first to be launched by Uni-President Instant Noodles.

Once launched, Uni-President instant noodles, which had been squeezed out by Master Kong, Baixiang and Jinmailang, instantly became popular and caught up with Master Kong, which ranked first in market share.

Let Uni-President Instant Noodles return to the second place in the instant noodle market.

When Master Kong discovered that something was wrong, it was too late to stop him.

Even though Master Kong later launched the same flavor, the unified Laotan Sauerkraut Beef Noodles have always been regarded by consumers as the most authentic Laotan Sauerkraut flavor, and were even Instant noodles mock in ad:”Someone imitates my noodles””……

This time, Lin Shen directly asked Master Kong to take out this flavor now.

Sure enough, after the launch of this brand new Laotan Sauerkraut Beef Noodles, coupled with the newly launched promotion activities, the market became popular instantly. The market was full of braised beef noodles, and consumers were tired of seeing them. But as soon as the Laotan Sauerkraut flavor was launched , the sour, spicy and refreshing taste immediately opened up the taste buds of consumers and set off the market.

Taking out this new flavor, they immediately overwhelmed the fierce Hualong instant noodles and Xiong Yiwu instant noodles.

They did not expect that Master Kong was already the market leader and had never stopped moving forward.

This new flavor had obviously been produced in large quantities.

Only after market research can we confidently launch it to the market.

Otherwise, when a new flavor is launched, it will be tried and sold in a small area.

This kind of large-scale promotion to the whole country requires absolute confidence in this flavor.

Heroic.

Hualong Instant Noodles and Xiong Yiwu Instant Noodles suddenly feel like looking up to giants. How can such companies surpass them?

The market they had just opened locally was immediately squeezed back by Master Kong.

Don’t give them a chance to threaten their status at all.

The same is true for Copico Potato Chips, a subsidiary of Master Kong.

Faced with the invasion of foreign investment from Lay’s Potato Chips and Shanghaojia Potato Chips, Copico Potato Chips still has absolute dominance in the domestic potato chip market and passed a petition last year to re-enter the market.

The little tiger team gathered together to re-advertise, and lost confidence in Lay’s Potato Chips and Shanghaojia Potato Chips, two potato chips that were originally full of confidence to seize the Longguo market.

But this year, Copico Potato Chips still did not relax its vigilance and launched a new cucumber-flavored potato chip.

Immediately, cucumber-flavored potato chips also became popular.

After all, potato chips are still somewhat greasy and will taste boring if you eat too much, but cucumbers The flavored potato chips are unexpectedly refreshing, like a cool breeze blowing through the summer, making many people fall in love with this taste.

Master Kong continues to consolidate its position.

In addition, it is bottled water under Master Kong.

In the past two years, bottled water brands have emerged such as Yibao and Baisuishan. Although Wahaha and Nongfu Spring have not yet appeared, some people are finally grabbing the market. Fortunately, Master Kong’s purified water was the first to produce it and has the largest market share. However, as there are more and more purified water brands from various places, it is not easy for Master Kong’s purified water market share to be further expanded.

Lin Shen is well aware of how profitable the bottled water market is. After all, the future boss of Nongfu Spring will become the richest man in the Dragon Kingdom with this bottled water, surpassing Xiao Ma and Teacher Ma. Although it is incredible, bottled water This is how money is made from water.

Last year, Lin Shen asked Master Kong’s Beverage Department to build a water plant next to natural water sources such as Qiandao Lake, and the mineral water launched on the market has also been launched.

The price is only a cent more expensive than purified water, but most consumers cannot tell the difference between mineral water and purified water, and always regard the two types of water as the same.

As a result, Master Kong mineral water also began an overwhelming advertising campaign.

Advertising content?

Sorry, Lin Shen directly took the advertising slogan of Nongfu Spring from later generations.

“We don’t produce water, we are just nature’s porters.”

In addition to offline publicity, TV advertisements have also been launched. The content is naturally to promote Master Kong’s mineral water, which comes from natural water sources such as Qiandao Lake. Natural water sources are rich in minerals needed by the human body and are more suitable for human consumption than pure water..

At the same time, Master Kong also announced that the purified water under Master Kong will gradually cease production and vigorously develop mineral water, because mineral water is healthier than purified water.