Rebirth: From catering group to world’s richest man

After taking a sip into his throat, Lin Shen suddenly felt refreshed. After Old Man An improved the cola, the flavor and texture had indeed gone up several levels. It retains the faint taste of the traditional Chinese medicine, but it is sublimated. On the taste, the carbonic acid seems to be richer. When you drink it, the bubbles seem to dance in your mouth, making it more refreshing and pleasant.

It can be said that the formula improved by An Laotou makes Tianfu Cola far better than Coca-Cola in taste.

Lin Shen took a sip and nodded, very pleased.

Sun Qiang on the side was not as calm as Lin Shen. After taking a sip, he groaned in relief and said excitedly:”Mr. Lin, this is amazing! This tastes better than Coca-Cola! It’s so refreshing. It’s delicious! We kept it at room temperature. It would be more delicious if it was iced!”

Lin Shen said,”It’s indeed better than Coca-Cola. Thank you for your hard work.”

Lin Shen agreed. A smile finally appeared on the old man’s nervous face, and he said:”It’s okay, it’s okay, as long as Mr. Lin is satisfied. I’ve already written down the recipe.”

Old Man An took out a piece of paper folded into a square from his pocket and handed it to Lin. deep.

Sun Qiang immediately turned his back and drank Coke silently.

Lin Shen opened it and took a look. Some novel natural spices added inside were really beyond Lin Shen’s expectation. For example, mimosa, Lin Shen really didn’t know that this thing could be added to drinks to add a refreshing flavor.

Lin Shen folded the note and packed it.

This formula will be the biggest secret of Tianfu Cola from now on. If other people want to see it, they must sign a confidentiality agreement.

“good. Lin Shen nodded and said,”Mr. Sun, I will give you a task. Take off the labels of Coca-Cola, Pepsi-Cola and the new formula Tianfu Cola, and let the company’s employees taste it to see which one they like best.. Preferably someone who has never had a Coke.

Sun Qiang said:”I understand.””

“Okay, go make arrangements and remember to inform me of the results. Lin Shen said

…………

Two days later, Sun Qiang called Lin Shen to tell Lin Shen the results of the single-blind trial.

He found a total of ten people who had never drank Coke. After tasting the three types of Coke, all ten people thought Tianfu Coke tasted the best.

After hearing this result, Lin Shen knew that Tianfu Cola was ready for mass production.

Lin Shen told Sun Qiang that Tianfu Cola could be put into production.

Sun Qiang immediately went to arrange to start production.

The next step is to wait patiently for the day when Tianfu Cola will be launched on the market.

One month passed in the blink of an eye, summer had completely arrived, and Lin Shen had to start preparing for the final exam.

After this final exam, Lin Shen will be a senior next semester, which is the last year of college life. Then, college life will come to an end. at the same time.

Tianfu Cola can finally be launched on the market.

In order to welcome this day, Master Kang has made a lot of preparations.

Advertisements have long been secretly advertised. For example, Lin Shen has asked Tianfu Cola to paint walls in rural areas. For this reason, Tianfu Cola’s wall painting employees often work with Sanzhu Oral Liquid. Promoters fight.

Of course, just plastering wall advertisements won’t work. Tianfu Cola must strive for the rural sinking market, but it cannot be obsessed with this market.

Because although the rural market in towns and villages is currently blank, it will be easier to occupy it, but we cannot only focus on this market, otherwise it will easily give Tianfu Cola the impression of being of a lower quality in the future.

For example, Very Coke in the previous life, their strategy was to start from the rural market where Coca-Cola and Pepsi-Cola could not reach.

At that time, it was difficult to buy Coca-Cola and Pepsi in rural areas.

Very Coke quickly occupied In this market, we have achieved first place.

However, after occupying the rural market, it is a bit difficult to counterattack in big cities.

Because of very Coca-Cola’s mistakes in advertising and marketing strategies, and because it is moving up from the sinking market, it has given consumers in big cities a The feeling of not being of class.

Therefore, Very Coke could only be the third-largest brand in the world. When Coca-Cola and Very Coke began to develop into the rural market, Very Coke immediately abandoned its armor, and its market share was immediately swallowed up by the two foreign colas, and eventually disappeared.

Therefore, Lin Shen attaches great importance to the rural market, but pays more attention to the market in big cities.

In addition, there is another most important thing, which Lin Shen must mention personally, otherwise Master Kong’s own advertising department will definitely never come up with it. Because even today’s Coca-Cola and Pepsi-Cola have not thought of this.

That is to give Coca-Cola a new brand culture.

Today, Coca-Cola’s brand culture is still classic, timeless, and legendary, promoting Coca-Cola as a drink with a long history.

But Lin Shen knows that the culture that Coca-Cola should be endowed with is not one with a long history, but one that is youthful, energetic and fashionable.

Because the main consumer group of Coke is still young people.

Later, Coca-Cola and Pepsi-Cola finally realized this and began to change their brand culture towards youth and vitality. Every year, they invited a lot of popular celebrities to advertise, especially Pepsi, Principal Gu, Luo Ba In the era when celebrities such as Zhao, Cai Yilin, Huang Xiaoming, Zhou Juelun, and Chen Guanxi were the most popular, they hired a lot of people at once, and the advertising costs were huge…

Moreover, brand culture is also a kind of brand, and it is the only magic weapon that can last forever.

So on this point, Lin Shen also directly gave his opinion. Tianfu Coke should be given a new culture of youthful vitality, and the direction of advertising should also be in this direction.

Master Kong’s advertising department did not dare to neglect and immediately designed the advertisement according to the opinions given by the boss.

At the same time, with special approval from Lin Shen, the advertising fees invested by Tianfu Cola Club reached an astronomical figure.

It even made people in the advertising department a little doubtful, could they still make money?