Rebirth: From catering group to world’s richest man

The first investment in advertising is to find the first spokesperson for Tianfu Cola.

Lin Shen really did a good job in choosing the spokesperson.

He was determined to let Principal Gu be the spokesperson, but it was a pity that”The Legend of the Condor Heroes”, which made Principal Gu a hit, will not be released until next year.

Now Principal Gu He is still a nobody and it is too early for him to speak for him.

Then there are the Four Heavenly Kings from Xiangjiang.

Liu Dahua just endorsed Pepsi-Cola last year, which is obviously inappropriate.

The temperaments of Zhang Songshen and Li Tianwang do not match, and they rarely accept advertisements.

After much thought, Lin Shen chose This year, Guo Tianwang is still a hot niche.

Then, let the people in Xiangjiang contact King Guo.

As long as you have money, anything can be done easily. Guo Tianwang was bought by Tianfu Coke at a price of 4 million and became the first spokesperson of Tianfu Coke.

Of course, on the day the contract was signed, Guo Tianwang made a special trip from Xiangjiang to Shai. Lin Shen did not go, but I heard that the female employees of Master Kong were excited for the day.

Sun Qiang later told Lin Shen that Guo Tianwang was very pleasantly surprised after trying Tianfu Coke and said that he would hold 16 concerts called”Wild Temptation (Harmony) Temptation” at the Hung Hom Stadium in the second half of this year. He would use Tianfu Coke as drinking water during his concerts.

Lin Shen was amused. Lin Shen was impressed by Guo Tianwang’s concert this year. There were 16 consecutive concerts, and he performed 16 dances in each performance. The concert album released afterwards was collected by Michael Jackson and is the only one collected by Michael Jackson. Chinese album.

As you can imagine, this concert was a success.

After Guo Tianwang finished filming the commercial, he went back to Xiangjiang.

Master Kong immediately edited the commercial and sent it to CCTV’s advertising department for review.

At the same time, various advertisements for Tianfu Cola began to be placed in major cities.

Basically the same tactics used to promote Zulong VCD before, overwhelming advertising, huge physical billboards were erected in every city to promote Tianfu Cola. Not only the streets where people come and go, but also more places are filled with advertisements for Tianfu Coke.

Tianfu Coke’s advertisements are so pervasive.

While continuing to carry out physical advertising, Tianfu Cola was finally launched on the market.

As soon as it was launched on the market, Tianfu Coke launched an unprecedented promotional campaign.

Coca-Cola’s 250 ml glass bottles are priced at RMB 15 each, and Tianfu Cola’s new product returns to the market at a promotional price of only RMB 1. 330ml cans of Coca-Cola and Pepsi cost two yuan, while Tianfu Coke only costs one yuan and a half.

In addition, a prize-winning campaign has also been launched. For both glass bottles and cans, you can win the prize of”one more bottle” by opening the cap.

Moreover, the probability of winning is very high, and the overall winning rate is set at 25%. In other words, theoretically, for every four bottles of Tianfu Coke purchased, one will win a prize.

This winning rate is unprecedentedly high. Although Jianlibao is the first to open the lid and win prizes, and drinks have been launched in recent years, such a high winning rate is really unprecedented.

Of course, this kind of drink promotion with prizes for another bottle was very common in later generations, and the winning rate for drinks generally using this kind of promotion method was set very high. Sometimes the winning rate can reach 30%, but there is no other way. This is how promotion opens up the market. It is simple and crude but effective.

It is even conceivable that Tianfu Coke’s promotion method and advertising investment will make no money or even lose money. It is already a certainty.

But competition! How is it possible to engage in a price war without losing blood or losing money?

Therefore, this is one of the reasons why the senior executives of Master Kong are a little confused now. According to this way of spending money, Tianfu Cola will definitely be delayed this year! The money earned from other products may be spit out by Tianfu Cola.

But there is no way. General Manager Sun Qiang said that this is the direct opinion of the big boss of the group company, which is to spend money! Throw money at it hard!

So they could only watch as Master Kong’s cash flow was swallowed up by the gold-eating giant Tianfu Coke, and all of it was hit on the market.

But this kind of promotion method instantly ignited a fire in the market.

With advertisements everywhere and this terrifying promotion, you can imagine the effect.

In the 1980s, Tianfu Coke originally had a higher market share than Western Coke. Although in the 1990s, the market share was gradually eaten up by Western Coke, the first Coke that most people drank in their lives must be Tianfu Coke.. Originally, Tianfu Cola was annexed by Pepsi-Cola, which saddened countless people in the Dragon Kingdom. After Tianfu Cola’s trademark and formula were secretly smuggled by Master Kong, Tianfu Cola disappeared from the market for several months.

Now, Tianfu Cola is suddenly back with such a brave attitude!

The price is even cheaper than before!

This makes many consumers happy!

Join the buying process now.

And do you think promotions are that simple?

No, in major cities, shopping malls and places with dense traffic such as school gates, Master Kong has hired people to cooperate with local dealers to promote products. The streets are filled with boxes of Tianfu Coke, piled up like a hill. Promotional staff stand on the street, display banners and advertisements, and promote Tianfu Coke to people passing by…

Master Kong even cooperates with universities in various cities, and every day At noon, cartloads of Coke were delivered to the university cafeteria for promotion in the cafeteria.

This crazy promotion method directly confused Coca-Cola and PepsiCo.

Tianfu Coca-Cola suddenly made a comeback a few months later, and it turned out to be so crazy!

The streets of Shai.

At the entrance of a shopping mall, promotion staff hired by Master Kong were promoting Tianfu Coke.

“Tianfu Coke! Repackaged and launched! Taste upgraded! During the promotion period, prices plummet, and there are even prizes for opening the lid! Come and taste it!”The publicity staff took the trouble to use loudspeakers to promote.

Of course, people who came to join in the fun and purchase had already formed a circle.

After all, everyone still likes to watch the fun.

“Tianfu Coke! Oh yo, I drank it! Why has it become Master Kong’s brand now?”

“Don’t you read the newspaper? Master Kong bought the trademark and formula of Tianfu Cola”

“How much does a bottle cost?”

“Didn’t you see a brand? A glass bottle costs 1 yuan, a can can costs 1.5 yuan!”