Rebirth: From catering group to world’s richest man

Lao Fan is a debugger at an equipment factory and often goes to Urumqi in Western Xinjiang for business trips. He has ridden on this green leather train dozens of times and often travels through these high mountains. He is very familiar with everything on the road here..

He was pretty sure the advertising walls hadn’t been built when he passed by last month. How long has it passed before such a long advertising wall was built in this deserted place?

The advertising wall is hundreds of meters long, and it is filled with Tianfu Coke’s slogans and Tianfu Coke patterns. All the slogans are basically not repeated and stretch for hundreds of meters.

In the deep mountains, such a different scenery suddenly appeared, and all the passengers in the train car couldn’t help but look at the advertising wall outside. They were all attracted by the slogan above. Many people felt that it was very novel to see product advertisements in the mountains.

Lao Fan was also shocked. There were people who came to such a place to advertise?

However, Lao Fan did not realize that it was precisely because of the advertisements appearing in such places that all the bored passengers in the car were attracted and firmly remembered the advertisements on the wall.

“Tianfu Coke, I’ve had it before, it tastes good”

“Yes, those who have been to the Dragon Kingdom Great Hall are the drinks that the leaders drank!”

“I heard that the formula was bought by Master Kong before”

“Tianfu Coke advertises in a place like this, but no one lives there, so who is it advertising for?”

“Are we not human? Don’t you think it would be smart to advertise in a place like this? At least we all remember it, right? And I have memorized several slogans from just a quick glance. Breakthrough desire, Tianfu Cola! How catchy”

“What you said makes sense. I want to have a bottle now.”

“You are so crazy that you blasted your ads into the mountains.”

……

Master Kong’s advertising intensity for Tianfu Coke has reached the point of being insane.

Tianfu Coke advertisements appeared not only in rural areas, but also in mountains like this. The purpose is to show it to the boring travelers passing by, so that it will leave a deep impression on them. The advertising effect is very good. The next time many people see a place selling Tianfu Coke, they will immediately want to pay for it. Taste it.

Then, the advertisement on CCTV finally started to play.

This time Master Kong designed a total of two TV commercials for Tianfu Coke. The first TV commercial was the one by Guo Tianwang. Guo Tianwang and a group of young people skateboarded in the square, played basketball, danced, and sweated profusely. Drenched, then a large box of ice-cold Tianfu Coke fell from the sky, with a slight chill. Guo Tianwang and a group of young people who were as energetic as him each took out a bottle of Tianfu Coke, pulled the tab, and drank.

Finally, Guo Tianwang shouted out the slogan:”The choice of the new generation, the desire for breakthrough! Tianfu Coke!”

Just as Lin Shen explained, the advertisement should highlight the characteristics of youth and vitality. Sure enough, as soon as the advertisement came out, it resonated with many young people..

Immediately, I felt that Tianfu Coke’s style had come up. It felt avant-garde, fashionable, and youthful. It seemed to say that if you don’t drink Tianfu Coke, you would fall behind and not be young and fashionable at all.

Not to mention Guo Tianwang’s appeal.

As soon as Guo Tianwang’s handsome face full of collagen appeared, he looked up and drank Tianfu Coke, which directly touched the heart of the young man.

The girls all think Guo Tianwang is so handsome, and the boys are wondering if I would be so handsome if I drink Coke with my head tilted up.

The appeal of the advertisement was immediately highlighted.

For the second advertisement, Lin Shen was a little shady. He came up with the creative idea of an advertisement that was launched during the fierce competition between Coca-Cola and Pepsi-Cola in the previous life. Lin Shen took it out and used it first to blacken Coca-Cola and Pepsi.

The advertisement is like this.

On the streets of Xiangjiang, a child walked up to a vending machine, first put in a coin, and then rolled out a can of red Coke from the vending machine.

Although there was no obvious trademark on it, The pattern and the like looked like Coca-Cola, and then the child put in another coin, and another blue can of Coke rolled out of the vending machine.

It also had no trademark, but it looked like Pepsi-Cola.

Then the child placed red Coke and blue Coke on the ground, stepped on the two Cokes with his feet, put in another coin, pressed the top button of the vending machine, and bought a can of Tianfu Coke.

Then the child took the Tianfu Coke and turned around and left.

The red Coke and blue Coke were thrown on the ground without even asking for them.

This advertisement was first created by Pepsi-Cola in the previous life. The content was that a child wanted to buy Pepsi-Cola, but the Pepsi-Cola button was at the top of the vending machine. He was too short to reach it, so he bought two cans of Coca-Cola first. Then I bought a Pepsi and left. This means that Coca-Cola only rations Pepsi-Cola.

Then Coca-Cola, not to be outdone, also shot a similar advertisement, but in Coca-Cola’s advertisement, the stepping stone became Pepsi-Cola.

Lin Shen took it out and used it directly. Coca-Cola and Pepsi only rationed Tianfu Cola to step in.

Of course, upon closer inspection, there is definitely something wrong with this advertisement. It is a violation of advertising laws to blatantly insult competitors in an advertisement.

However, Longguo’s advertising law will only be drafted this year and officially promulgated next year, so Lin Shen is not afraid at all, because the advertising law has not yet been implemented and there is no way to follow it.

At first, this advertisement directly used Coca-Cola and Pepsi Cola as a stepping stone. However, CCTV still felt that this kind of direct reference to foreign investment was against Longguo’s current policy of introducing foreign investment, so Master Kong used red Coke and blue Coke to allude to it. Anyway, Normal consumers will know at a glance that they refer to Coca-Cola and Pepsi-Cola.

As soon as this second advertisement was aired on the TV station, consumers immediately went crazy.

After all, this was their first time seeing such an awesome advertisement.

Although there are no vending machines in the Mainland now, they are often seen in some Sakura Kingdom cartoons and Hong Kong movies. (For example, in Zhou Xingxing’s”New Fist of Fury”, there is a vending machine at the beginning.) Mainlanders Everyone knows what a vending machine is, and you can understand it immediately after seeing this advertisement.

As a result, in this advertisement, Tianfu Coke directly stepped on two foreign Cokes, and people immediately shouted that they knew how to play.