Rebirth: From catering group to world’s richest man

The grievances between Tianfu Coke and the two foreign Cokes have been heard by all interested Longguo people. Now that this advertisement has been released, people feel that Tianfu Coke’s advertisement is really expertly shot. This advertisement has a total of two points. One point is to criticize two foreign Cokes. The other point is to show that Tianfu Coke is more popular and people are more willing to choose Tianfu Coke.

No matter what point, this ad is wonderful.

This advertisement immediately became a hot topic, especially among the entrepreneurs of Longguo. People talked about it. This advertisement made by Master Kong was really interesting, and he actually dared to publicly quarrel with foreign investors.

The two TV advertisements were not only placed on CCTV, but also on other local TV stations.

A crazy advertising campaign coupled with unprecedented promotional activities caused Tianfu Coke’s sales to skyrocket.

Moreover, because the improved taste of Tianfu Cola was already better than Coca-Cola, it was immediately praised by consumers.

Of course, facing the comeback of Tianfu Cola, Coca-Cola and PepsiCo are not without any reaction.

Tianfu Coke’s investment in advertising and promotion efforts also shocked them.

Tianfu Coke’s advertisement on the TV station of stepping on foreign Coke made them even more angry!

However, after a little research, their head of Longguo District suddenly felt that Tianfu Cola was crazy.

Because according to Tianfu Coke’s current advertising investment and promotion efforts, Tianfu Coke will probably not make a dime. It will definitely continue to lose money. Every time there is a promotion, Tianfu Coke will lose a huge amount.

If this continues, Tianfu Cola will probably lose itself to death.

Moreover, they also heard that Tianfu Coke’s advertisements were placed in untraveled places in the mountains and forests. They were really out of their minds.

After investigating these situations, the two foreign Cokes suddenly felt that Tianfu Coke was a fool and there was no need for the two of them to do anything. Tianfu Coke would kill itself.

After having this idea, the two foreign Cokes no longer bothered to deal with Tianfu Coke. They wanted to see how long Tianfu Coke could sustain its money-losing method.

Of course, the two foreign Cokes are not so ambitious. Another reason is that they have joint ventures with a bunch of state-owned enterprises in the Dragon State. They still need to digest these state-owned enterprises, and they don’t have the extra energy to do more detailed work at the moment. Research

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Fudan University.

Tianfu Coke’s promotional activities have been very popular recently, especially in universities. Every day at lunch, a truck will pull a car of Tianfu Coke into the cafeteria of Fudan University and sell Tianfu Coke in the cafeteria.

One yuan a bottle is already very cheap.

And the winning rate is extremely high.

Lin Shen and several roommates came for lunch. The roommates must order Tianfu Coke because the weather is getting hotter and hotter. Drinking a bottle of Coke is very comfortable.

“Lin Shen, you are so self-disciplined that you never drink anything.”Jiang Fei drank Coke and burped.

Lin Shen said calmly:”This thing has a lot of sugar, drink less.”

Jiang Feihun said nonchalantly:”Don’t be afraid, you are in good health. But I really didn’t expect that after Master Kong bought the formula of Tianfu Coke, he upgraded it to a higher level and made it taste better than before. You don’t know that we people from Sichuan Province have grown up drinking Tianfu Coke since we were young. Master Kong bought the trademark of Tianfu Coke. I was worried that Master Kong would screw up Tianfu Coke by messing with it.

Shen Wentao also drank Coke and said:”Master Kong is still awesome. I have tasted almost all the drinks they sell and they are all delicious.””

“Yes, Master Kong’s boss is definitely a great person.”Jiang Fei said with joy.

This kind of promotional method in university cafeterias is also very common in later generations, and the effect is very obvious.

And college students are also the main consumer group of Coke. Promoting it among them will help establish long-term consumption habits.

In Lin Shen and the others During the meal, the promoters kept selling bottles of Coke, and many people were buying them. Many people won the prize and happily bought another bottle.

However, because the Coke bottles had to be recycled, they could only be sold in the cafeteria. After drinking, the promotion staff will go over to collect it.

“However, now that Tianfu Coca-Cola is on promotion and offers prizes when opening the lid, I doubt they can still make money?”Shen Wentao said

“I think so. At noon that day, someone won the lottery four times in a row and bought five bottles for one dollar. It was outrageous. I highly doubt that Master Kong will eventually go bankrupt.”Jiang Fei said

“This shows that Master Kong is really fierce. Have you seen that commercial on TV? What a great shot! Openly challenge foreign coke! I admire Master Kong’s boss.”Shen Wentao said with great admiration

“But I don’t think it’s necessary. If you sell it so cheaply, you can’t keep selling it so cheaply, right? There is always money to be made.”Jiang Fei is still confused.

“We don’t understand this. There may be some profound knowledge in it. Otherwise, Master Kong is not a fool. There must be a reason for losing money and making a fuss.”Shen Wentao said

“Lin Shen is so smart, he must understand, Brother Shen? Can you please explain to us, Master Kang did this? Lose money?”Jiang Fei turned around and asked Lin Shen

“It will definitely be a loss.”Lin Shen nodded.

Tianfu Cola’s promotional activities not only have little profit on the product itself, but also require daily promotions. Just hiring promotional personnel is a huge expense. So now Master Kong is on Tianfu Cola , obviously you can’t make money. Lin Shen knows this well without looking at the reports.

However, it still involves the issue of developing consumer consumption habits and seizing market share. , Coca-Cola is already the number one carbonated beverage in the world, why did they spend a lot of advertising money to promote Coca-Cola in 2018? The same reason

“Sure enough, he lost money.”Several people suddenly realized

“However, it is necessary to do so.” Lin Shen said.

Now Coca-Cola and Pepsi-Cola are not as popular in the Dragon Kingdom as they were in later generations. At this time, spending a lot of money to challenge them is a sure profit.