Rebirth: From catering group to world’s richest man

Product promotion routines are generally the same. Activities gradually decrease and the probability of winning is lowered, but it still gives consumers the same feeling that the promotion intensity is the same as before. The instruction Sun Qiang just received was to reduce the intensity of promotional activities.

In this way, Master Kong will still lose money, but not as much.

To be honest, Lin Shen was still a little disappointed that Liangyang Coke had no response to Tianfu Coke’s promotional activities.

It seems that the person in charge of the Longguo District of these two ocean cola is also a little confident.

Of course, Lin Shen also knew that the two ocean cola companies should also have their own concerns. After all, last year and this year, they annexed seven carbonated beverage state-owned enterprises in Longguo. The money spent on the annexation was already very huge. In addition, they had to deal with the aftermath. It should be that they have neither the energy nor sufficient funds to fight against Tianfu Coke.

However, if they don’t fight, they will definitely regret it.

…………

Summer vacation is coming. This summer, Lin Shen’s three roommates did not choose to go back to their hometowns as usual during the holidays. Instead, they all stayed in Shai.

The three of them each found a place to work part-time and experience life.

The weather is getting hotter and hotter, and Coke sales have also entered a peak period.

Liangyang Coke quickly discovered that something was wrong. They discovered that their own Coke was unable to be sold. The major dealers are not as active in getting goods as before, but they seem to be less interested.

Some dealers even reported that they still have inventory in their warehouses. The previous ones have not been sold out, so what else can they get?

Liangdayang Coke quickly felt that this sign was very bad.

After questioning these dealers, it turned out that it was not that the overall cola market was in a downturn, but that consumers no longer bought their products because Tianfu Coke was selling so well.

Distributors are also more willing to sell Tianfu Coke. Tianfu Coke is displayed in conspicuous positions on the shelves.

The two cokes finally felt that something was wrong.

The current person in charge of Coca-Cola’s Longguo District is named Eric. This person is very enthusiastic about developing the Longguo market. He has learned to speak fluent Mandarin. When he has nothing to do, he often goes out alone to various shopping malls and small supermarkets to see the sales of Coca-Cola.

If he encountered a store that didn’t sell Coca-Cola, he would ask the boss why he didn’t sell Coca-Cola.

In short, Eric really likes studying the market.

The decline in sales of Coca-Cola made him immediately vigilant. Of course he knew that Tianfu Coke had been promoting promotions recently, but the marketing department did not give him further information in time, and he had been very busy this year, so he ignored it.

When he learned that Coca-Cola sales had dropped sharply, he went to the market himself.

Soon, he saw the Tianfu Cola promotion team at the entrance of the mall.

He immediately walked forward and observed from the side. He soon discovered that Tianfu Coke was not generally popular. Many young people came together like a whirlwind and bought Tianfu Coke next to the promotion point. A group of people laughed and laughed. I drank it before the promotion point, put down the bottle, and left like a whirlwind. It was extremely natural, as if Tianfu Coke was a very common consumer product.

Eric watched for a while, then walked up and bought a bottle.

He opened the bottle cap and drank it. Unexpectedly, the taste of Tianfu Coke was one or two points better than their Coca-Cola.

Eric was shocked!

If Tianfu Cola only squeezed Coca-Cola’s market because of its heavy promotion, he would still be able to accept it, but the taste of Tianfu Cola surpassed that of Coca-Cola, which he couldn’t accept.

Because once the taste surpasses Coca-Cola, it may be difficult to regain the lost market.

However, he had drunk Tianfu Cola before, and it didn’t taste like this at all. It was far less delicious than Coca-Cola!

It was Master Kong who improved the formula of Tianfu Cola!

Eric soon understood

“Hello sir, can you show me the bottle cap in your hand?”A promotion staff member said politely to Eric.

“ah……”Eric subconsciously handed the bottle cap in his hand to the staff member

“ah! Congratulations, sir, you won the prize!”The staff member said with a smile, and then handed another bottle of Tianfu Coke to Eric’s hand.

Eric looked at the Tianfu Coke in his hand with a blank look on his face.

The price is already so low, and there is a promotion with prizes?

Eric immediately spoke. Said:”Is this winning rate very high?”

Probably because they felt that it was friendly to meet foreigners who could speak Mandarin in Longguo, a young man who was sweating profusely and came to drink Coke said:”It’s very high. I saw a person that day and spent a dollar. Money, won three times in a row! Eric was surprised. He thanked the man, paid an extra 30 cents for the bottle, and hurriedly left the promotion point.

He found a small shop on the street and walked in.

“There is no Coca-Cola.” Eric asked

“No.”said the store owner

“There’s none? Why not? I want to drink Coca-Cola.” Eric said

“Is it okay to drink Tianfu Coke? Cheaper than Coca-Cola and winning prizes.”said the store owner

“No, I want Coca-Cola. Tell me why there is no Coca-Cola?”Eric’s tone was stiff, a little angry.

“Why are there so many! Coca-Cola is not selling well. They all come to buy Tianfu Cola. Why should I buy Coca-Cola? If you want to buy Coca-Cola, go to a big shopping mall. There should be Coca-Cola in the big shopping mall. Even small street shops like mine don’t carry Coca-Cola.”Although the store owner was impatient, he still explained.

Eric walked out of the store and walked through the streets. He soon discovered that when summer arrived in previous years, the push refrigerators selling ice drinks and ice cream on the streets no longer sold Coca-Cola. , but they all resell Tianfu Coke. In such small-scale retail stores, Coca-Cola seems to have disappeared.