Rebirth: From catering group to world’s richest man

Eric walked into a large shopping mall and found Coca-Cola on the shelf.

But on the shelves, Tianfu Coke is still more popular, leaving only a few corners for Coca-Cola.

Not only Coca-Cola, but also its old rival Pepsi-Cola received the same treatment.

Eric, who discovered this situation, returned to the company in a hurry. This was definitely not a good sign. He did not want to be wiped out quietly.

To be honest, he did not regard Tianfu Cola as an equal opponent before.

His opponent was Pepsi-Cola, which has been competing with Coca-Cola for a hundred years.

He has studied the companies in the Dragon Kingdom.

They have just started and have no foundation.

Most of them rise in the wild.

Many of them have become industry trendsetters inexplicably.

They have almost no experience of cruel business competition, and they have no understanding of the outside world.

Foreign investors like them It can be defeated easily by just using any tricks.

But now he discovered that Tianfu Coke’s promotion was not a promotion at all. It was a price war from the beginning!

Tianfu Cola wants to use a low-price strategy to devour the market share that Coca-Cola and PepsiCo have finally won!

Back at the company, Eric immediately held a company meeting, and the marketing department was scolded by him.

After communicating with the marketing department, he found that, as expected, Tianfu Coke had been losing money and making money for nearly a month. Not only is Tianfu Coke engaged in promotions, but on the other hand, the profits they give to dealers have not been reduced at all. In other words, Master Kong, the man behind Tianfu Coke, is cutting his own meat to feed the market and dealers. Master Kong almost uses his own profits Compressed to zero.

What’s even more frightening is that Master Kong is still investing in Tianfu Coke’s advertising costs, and even the daily cost of promotional activities is astronomical.

After all the calculations, Tianfu Coke has not made any money for the whole month, and it is very likely that it has been losing money.

No, including advertising costs, we will definitely lose money.

Eric is a little confused, why does a company from the Dragon Kingdom still know how to deal with price wars?

Coca-Cola immediately took corresponding measures, and they could not sit still and wait for death.

First, Coca-Cola also carried out corresponding promotions and price cuts.

Second, when you buy a Coca-Cola, you will be given a small gift. The gift is a daily necessities that are not available in the market of Dragon Kingdom people but are used by almost every household in Stars and Stripes Kingdom – dental floss.

After Coca-Cola announced a price reduction promotion, Pepsi-Cola also sensed a hint of fighting, and Pepsi-Cola followed up with product price cuts.

The two foreign cola brands also lowered their prices to the same level as Tianfu Coke.

At the same time, the two Coca-Cola companies also began to hold some promotional activities in some major cities in Dragon Kingdom.

…………

Sun Qiang had just reduced the promotion intensity of Tianfu Coke. He had been feeling uncomfortable for two days when he suddenly received feedback from the market.

That is Coca-Cola and Pepsi, which actually lowered their prices.

Since Tianfu Coke has not yet made a profit, Sun Qiang did not have an intuitive feeling about the expansion of Tianfu Coke’s market share. In fact, he always thought that even if the market share expanded, it must be extremely limited, so two foreign cola suddenly followed The price reduction at the same time surprised him.

Sun Qiang did not dare not tell Lin Shen about this situation and immediately reported it to Lin Shen.

When Lin Shen heard Sun Qiang’s report, he yawned and thought that Coca-Cola and Pepsi had finally come to their senses. Do they look down on Longguo’s companies so much? It took nearly a month to react?

“Boss, the price of foreign Coke has been adjusted to the same as ours, and they also offer dental floss as a free gift when buying Coke. What should we do?”Sun Qiang said, what he fears most now is that Lin Shen will continue to cut prices.

“Don’t rush, just observe and observe. Let’s not make any adjustments.”Lin Shen said.

If the two foreign colas are to engage in a price war with Tianfu Coke, they will obviously suffer a loss. The reason is very simple, because to keep the secret recipe secret, the concentrate of foreign cola is produced in their own country and then floated. Shipping it across the ocean to Long Country and bottling it there will increase the tangible cost of Chinese Coke. If they really want Tianfu Coke, they will suffer a loss in terms of cost.

This is why they only dare to do so. The price has been reduced to the same as Tianfu Coke, but not lower than Tianfu Coke.

There is another reason. The investment in Longguo’s two foreign cola this year is enough, and they are really not sure about Master Kang. Now it is basically certain that if Foreign Coke follows up on Tianfu Coke’s price cuts, Master Kong will lose money and they will only lose more.

After receiving Lin Shen’s instructions, Sun Qiang seemed to have taken a reassurance. Lin Shen asked him to observe, so he would let his subordinates do it. The people should pay close attention and tell Lin Shen as soon as there is any trouble.

After hanging up the phone, Lin Shen didn’t take the follow-up price reduction of the two foreign cola at all, because with their current strength, they wanted to take back this. The market taken away by Tianfu Coke in one month is basically a fantasy.

Sure enough, after Coca-Cola and PepsiCo cut their prices, they also carried out large-scale promotion activities, but they found that they were still unable to regain the market taken away by Tianfu Coke.

Compared with Tianfu Coke, their promotional activities have no obvious advantages.

Consumers are still more willing to buy Tianfu Coke.

Secondly, the dental floss given by Coca-Cola is not in line with the national conditions of Long Country.

Chinese people don’t pay as much attention to dental health as foreigners, and they don’t have the habit of flossing after meals.

Even if they have the habit of flossing after meals, many people in Longguo are more accustomed to using things like toothpicks or wire.

After that, they had no idea what this thing was for.

Moreover, after Coca-Cola and Pepsi-Cola lowered their prices, they found out that they were losing money.

On the contrary, because Tianfu Cola reduced its promotion efforts, The market captured in the early stage is slowly returning to Master Kong. Tianfu Coke is slowly smoothing out its losses because the sales volume is too high, and it has achieved the effect of small profits but quick turnover.