Rebirth: From catering group to world’s richest man

On the one hand, Zhenxing Electrical Appliances is doing well. On the other hand, as far as Dong Minzhu knows, the boss behind Zhenxing Electrical Appliances is very well-funded, so Zhenxing Electrical Appliances is expanding very rapidly and has already blossomed in major cities across the country.

Home appliance retailing is different from a business like Wallace’s, because purchasing home appliances is a very common need among people in Longguo, and there is a certain rigid demand market.

Therefore, the expansion of Zhenxing Home Appliances does not have to take into account local economic conditions and people’s consumption levels like Wallace and HD.

Therefore, the expansion of Zhenxing Home Appliances can take a larger step.

This is why Zhenxing Electrical Appliances can The reason why we opened stores in so many cities so quickly

“Hello, Manager Dong. Lin Shen shook hands with Dong Minzhu.

Dong Minzhu still had a bad feeling when she saw Zhang Tongchen coming. She said,”Mr. Lin, Mr. Zhang, are you here to return goods too?” In the past two days, many dealers in the factory have come to see me. Lin Shen smiled and said:”

I admire Manager Dong’s courage to stand up, take responsibility, and convince suppliers and dealers the day before yesterday. Dong

Minzhu was stunned.

Zhang Tongchen quickly explained:”To be honest with Mr. Dong, we actually came here the day before yesterday.” Seeing that Mr. Dong was very busy at that time, he went back first. If we wanted to come and cause trouble, we wouldn’t have gone back the day before yesterday.”

Dong Minzhu showed a surprised expression and said:”So, you are not here to return goods? Lin

Shen smiled and said:”Of course not, and I think that our Zhenxing Electric Appliances is very willing to cooperate further with Manager Dong. I hope that Zhenxing Electric Appliances can establish a deep friendship with Gree and become each other’s important business partners.””

Lin Shen’s words made Dong Minzhu a little surprised. She couldn’t believe that someone wanted to establish friendship with them now that they were in Gree’s situation.

However, Dong Minzhu saw that Lin Shen was not joking and said,”Mr. Lin, you are… Are you serious?”

“Of course, seriously. Lin Shen said

“Why?”Dong Minzhu felt it was incredible. How could someone in this world help someone in times of need?

“Because I believe in Gree’s future and I also believe in Manager Dong’s ability.” Lin Shen said enigmatically,”In order to show the sincerity of Zhenxing Electric Appliances, we Zhenxing Electric Appliances are willing to help Gree digest the inventory. Presumably after this crisis, Gree air conditioners have already had a lot of inventory pressure.”

These words made Dong Minzhu a little excited, although she still felt that something was wrong.

However, Lin Shen was right in one sentence. Their inventory pressure is indeed very high now. There was already a pile of Gree produced in the warehouse. Some dealers have now chosen to return air conditioners. Although only a small number of dealers have returned goods, they now have more than 16,000 air conditioners in Gree air conditioner inventory.

It is already September. , the peak sales season is about to pass, which will put a lot of pressure on them.

Now that Zhenxing Electric Appliances is not only not adding insult to injury, but also willing to help them digest their inventory, Dong Minzhu is surprised, but also very moved.

It seems that Lin Shen is optimistic about Gree. It’s really not a joke.

The most important thing is that they are now under great financial pressure after paying off the debt in the past two days. If Lin Shen is willing to clear their inventory, he will definitely pay Gree. Gree will get more breathing space

“Mr. Lin, there are many people in this world who are willing to make things better, but there are very few people who are willing to help in times of need. I don’t know how to thank you enough.”Dong Minzhu said

“Don’t be in a hurry to thank me yet. Lin Shen smiled faintly and said,”I also want to see if Gree is really determined to rise from the ashes. I would like to ask, what efforts has Gree made so far?” It makes me feel more confident. I heard from Zhang Tongchen that you were transferred back to Zhu City from Jinling in a critical situation. Is Manager Dong now the chief helmsman of Gree?”

Dong Minzhu said:”At the board meeting held a few days ago, I was unanimously elected as the manager of the operation department, managing the marketing of Gree air conditioners and formulating development policies.

I think the crisis that Gree has encountered this time is still because our brand is not strong enough, so we will wait for Gree to overcome this difficulty.

I think we should pay more attention to quality and build Gree air conditioners into a golden brand.

Only when you are strong, whether employees, suppliers or dealers, have full confidence in you, will they never leave you.

”

“You’re right, employees not having confidence in their company is a major reason they leave a company. It’s not all about money. Lin Shen said,”Then what?””

“I plan to let Gree air conditioners embark on the road of independent research and development and have its own core technology. So in the next step, Gree will set up its own R&D department……”Dong Minzhu said.

Lin Shen nodded again. Before Gree encountered this crisis, Gree air conditioners had always been assembled machines. They did not have their own technology. They were assembled with parts produced by manufacturers and then put the Gree brand on them. This makes Gree air conditioners at this stage exactly the same as other air conditioning products on the market and not very competitive.

Moreover, the quality of Gree air conditioners before this was also very average. The quality is no different from other brands of air conditioners.

The most powerful brand of air conditioners in China is still the Chunlan air conditioner.

After this turmoil, Gree finally embarked on the road of developing core air-conditioning technology and began to pay attention to quality. In the next thirty years, Gree has been the leader of domestic air-conditioning, far ahead of its peers.

Therefore, this turmoil actually made Gree Air Conditioning successful to a certain extent.

After listening to Dong Minzhu’s words, Lin Shen rubbed his chin and said,”Manager Dong, R&D costs a lot of money.”

Dong Minzhu was hit hard. They don’t have that much money for R&D now, so this is just an idea. , clear the inventory first, and then you can boast about this if you have the funds.

Seeing that Dong Minzhu was silent, Lin Shen said,”So, Manager Dong, are you short of money?”

Dong Minzhu looked at Lin Shen and nodded helplessly.

There is no doubt that Gree is short of money now.

“Since I said I want to establish a deep friendship with Gree, now Gree is short of money, but I have it! Lin Shen smiled and said,”I remember Gree is a joint-stock enterprise.” Since this is the most difficult time in Gree, let me help you.”