Rebirth: From catering group to world’s richest man

You can’t make money by selling books. No matter how many books you sell, can you still sell tens of millions of copies?

Take the”Pokémon” comic book as an example. If a boy buys such a set of comics, then everyone else in his class can read this set with him. There is a high probability that it will not appear. Several people bought the same set of comics.

Moreover, the profit from selling books is too low!

Since the collection of essays published by Wang Shuo in 1992, Longguo Physical Publishing has implemented a royalty payment system. Before, royalties were generally paid based on the number of words. Now that a royalty system has been implemented, the author can get more remuneration, but for a book The author’s royalties can only be about 8%, or even less.

That is to say, if the price of a book is five yuan, the author can only get 40 cents in profit.

Most of the money is taken by bookstores and publishers.

Therefore, the original intention of publishing”Pokémon” comic books is not to make money through royalties.

It is still to hype the Pokémon IP, because this IP is the most valuable.

To put it simply, in a class, a student buys a comic, and after other students borrow it and read it, it will in turn promote the sales of electronic pets.

Exactly as Lin Shen thought, the first printing of 100,000 copies sold very quickly, half of it had been sold in just half a month.

The publishing house is also smart. If this momentum continues, 100,000 copies will be sold out soon.

They immediately contacted the printing house and started printing the”Pokémon” comic book. If you don’t print it now, what are you waiting for?

Another hundred thousand sets were printed out from the printing factory.

At the same time, the trend of comic books in turn driving the sales of electronic pets has become increasingly obvious.

The most obvious sign is that during the Spring Festival, Pikachu’s electronic pet sales are the worst, because unlike Charmander, Ducky, Meowth, and Squirtle, Pikachu has corresponding pets in reality.

Pikachu is a complete The original product, coupled with the stacked image of small black pixel squares on the electronic pet, is too simple to perceive the cuteness of Pikachu, resulting in the poor sales of the Pikachu electronic pet.

As a result, since comic books became popular, sales of Pikachu electronic pets began to overtake that.

After all, in comic books, Pikachu appears as the protagonist, and in comics, the image is more full and three-dimensional. Those who have read comic books naturally want to raise a Pikachu like the protagonist.

As a result, comic books and electronic pets promoted each other, and sales of both were getting better and better.

…………

Of course, comic books and electronic pets alone cannot really make this IP popular. The real killer is Pokémon cartoons.

At this moment, in Xiangjiang.

On ATV, the”Slam Dunk” cartoon has finished broadcasting, and the next one to be broadcast is the”Pokémon” cartoon published by Jisi Publishing Company.

As soon as the cartoon was released in Hong Kong, it became an instant hit as expected.

After all, in Xiangjiang, there is already the double blessing of comic books and electronic pets. As soon as the cartoon is broadcast, it immediately triggers a viewing boom.

Now, those who have never bought electronic pets or even have little interest in comic books have inevitably seen this cartoon on TV. Children in Xiangjiang will start watching this cartoon as soon as evening comes.

The Pokémon IP has quickly gained popularity in Hong Kong.

After the cartoon in Xiangjiang was released, Wu Dayou came to the mainland again with only one purpose. He wanted to seek opportunities for mainland TV stations to introduce this animated film.

Of course, opportunities are not easy to find, so Lin Shen still needs to take action.

Wu Dayou arrived at Shai again. He took a taxi to Fudan University, and then met Lin Shen at the gate of Fudan University for five minutes.

Lin Shen remembered that this year, CCTV One launched a children’s program that influenced the growth of a generation. This program was called”Windmill” and it was broadcast at 6 p.m., when most children went home from school. period. It can be said to be the prime time period for cartoons to be broadcast.

Of course,”Animation City” has already been broadcast last year, but”Animation City” is still broadcast on CCTV’s literary channel. It will not be transferred to CCTV’s set next year, and the literary channel still has many areas in Longguo It can’t be watched.

But CCTV is a TV station that can be received almost everywhere there is a TV.

If”Pokémon” can be broadcast on”Windmill”, then anyone in the Dragon Country with a TV can watch this cartoon.

Therefore, Lin Shen also wants”Pokémon” to be included in the”Windmill” column.

Wu Dayou held a briefcase under his arm, his hair was combed meticulously, and he wore an unknown amount of mousse. He already looked like a successful person.

He bent slightly and listened carefully to Lin Shen’s arrangements.

“Well, you’d better go to Yanjing, go to CCTV, and find Director Dai Xisong of their advertising department.

Lin Shen handed a business card of Dai Xisong to Wu Dayou, which also had the phone number of Dai Xisong’s office.

“When you arrive, you can call Director Dai and tell him that I asked you to find her, and she will definitely meet him.

” you.

Then, you can try to talk to her.

I know that CCTV will launch a new children’s program this year.

You can ask Dai Xisong to help and see if you can get CCTV to introduce”Pokémon” on this new program.

Play.

Wu Dayou took the business card respectfully and said,”I understand.””

In this life,”Pokémon” is no longer a cartoon from Sakura Kingdom, but a cartoon from Xiangjiang. In this way, the chance of being featured in”Windmill” will be higher.

Of course, Dai Xisong is the director of the advertising department, It’s not her decision whether CCTV can introduce”Pokémon”, it can only be said that she should try her best to play a role in it. As for whether she can get it, it depends on God’s will. If she can’t get”Windmill”, she can settle for the next best thing. Play it in”Animation City”, and then cooperate with local TV stations to let these local TV stations also introduce it.

“Oh, by the way, if CCTV is willing to introduce and broadcast it, we can charge no fee.”Lin Shen said.

Any TV series or cartoons broadcast on the TV station must pay copyright fees. What Lin Shen thinks is that Lin Shen can do without this part of the money. Because this amount of money is actually not worth it to Lin Shen. It’s trivial.