Rebirth: From catering group to world’s richest man

Zhang Tongchen said calmly:”Mr.

Li, you are like a stranger in the industry.

You only see that we Zhenxing Electric Appliances opened a store quickly and made a lot of money, but you didn’t see that we also spend a lot of money.

It costs money to buy a store, right? ? We also need to build our own logistics warehousing and build our own fleet.

If the manufacturer cannot provide after-sales service, we also need to spend money on advertising and so on…

To be honest, we are currently promoting electrical appliances.

, We basically haven’t made any money.

If it weren’t for the full support of the big boss behind us, we wouldn’t have the courage to continue to expand like this.

”

When everyone heard Zhang Tongchen say that Zhenxing Electrical Appliances was not making any money, they instinctively didn’t believe it. After all, Zhenxing Electrical Appliances was opened. Once you get to a place, you can immediately beat all the local electrical appliance stores, but if you think carefully about what Zhang Tongchen just said, it seems to be true.

After all, Zhenxing Electric Appliances is a directly operated store. Logistics, warehousing and fleets must be built by oneself, and the money spent in this area is indeed like water.

Hong Kangjia said:”Mr. Zhang, who is the big boss of your Zhenxing Electrical Appliances? I’ve heard you mention it before. He seems to be very rich?”

Ni Changhong also said:”That’s right, I’m very curious about Zhenxing Electrical Appliances.

Who is the boss? He created such a monster as Zhenxing Electrical Appliances.

The expansion speed is too fast.

Generally speaking, manufacturers like them have witnessed the rise of Zhenxing Electrical Appliances with their own eyes.

In the first year after the establishment of Zhenxing Electrical Appliances, Zhenxing Electric went to these manufacturers to discuss cooperation, but they didn’t pay special attention to it.

But in just a few years, Zhenxing Electric has reached a point where they have to pay attention to it, and even have to rely on Zhenxing Electric.

Because Zhenxing Electric has so many retail stores across the country, the amount of their products sold through Zhenxing Electric alone accounts for one-seventy-eighth of the annual output.

The most important thing is that what they see is the ambition of Zhenxing Electrical Appliances. Zhenxing Electrical Appliances is slowly cultivating consumers’ shopping habits. When one day, when all consumers want to buy electrical appliances, the first thing they think of is Zhenxing Electrical Appliances. Then Zhenxing Electrical Appliances really dominates the world.

Manufacturers like them will have to rely on Zhenxing Electrical Appliances to sell their products.

Therefore, they are very interested in the people behind Zhang Tongchen to build such a large company.

Sure enough, Zhang Tongchen smiled slightly and said:”Everyone, the big boss is relatively low-key and doesn’t like to show his face. You should put away your curiosity. But what I can tell you is that it is the big boss’s intention to invite a few people here this time.”

“oh?”

Everyone looked at each other

“I don’t know what Zhenxing Electric Co., Ltd. is doing by asking several of our manufacturers, all of which produce color TVs, to come over?”Ni Changhong lit another cigarette and said

“Since Zhenxing Electrical Appliances has also been affected, they probably asked us to come together to discuss countermeasures.”Hong Kangjia said.

All the color TV manufacturers looked at Zhang Tongchen.

Zhang Tongchen cleared his throat and said:”As you all know, the Ministry of Commerce has just issued new tariffs that will be implemented next year. Among them, the tariff on imported color TVs has dropped by 12.9%. Among all imported goods, this is one of the products with the largest reduction in tariffs. Once this new tax is implemented next year, the domestic color TV market is bound to suffer a huge impact, and domestic brands are likely to be squeezed out of the market.

Ni Changhong was so angry that he couldn’t help but slap the table again and said,”It’s really uncomfortable.” I want to scold someone, but I don’t know who to scold.”

“Everyone, I think you should learn more from Qindao Haier Company.”Zhang Tongchen said

“How to learn?”The boss of another manufacturer asked

“As you all know, in the first half of this year, Haier had a major price cut on its refrigerators and washing machines.”Zhang Tongchen said

“I know this. I also had a big price reduction in Yanjing this year. Haier also did it at that time.” said Li Shengdong of TCL

“In addition to major price cuts, Haier also launched something called star service. Do you know that?”Zhang Tongchen said

“Heard a little bit.”Hong Kangjia said

“You can go back and study Haier’s star service and think about why Haier does this.”Zhang Tongchen said.

This year, Haier officially launched the concept of star service, hired a large number of after-sales service personnel in large and medium-sized cities across the country, and began to learn from Zhenxing Electrical Appliances to develop after-sales services. Now Haier has its own after-sales service team Now, if there is a quality problem with Haier appliances sold in all stores of Zhenxing Electric Appliances, Haier staff will come to repair them with just a phone call.

“Mr. Zhang, don’t be too pretentious, just tell me directly, what is the merit of this star service? Ni Changhong asked.

Zhang Tongchen pondered for a while and said:”Let’s put it this way, when Zhenxing Electric was established, my boss told me that any manufacturer that produces slow-moving consumer goods with long service life and slow consumption speed , if you want to be bigger and stronger, sooner or later you have to embark on the road of after-sales service.”

As soon as Zhang Tongchen said this, everyone at the scene began to think about the meaning of this sentence.

This sentence was said by the boss behind Zhang Tongchen. He must have his own reasons and reasons for saying this with such certainty. The key point is that Haier is one of the top white goods manufacturers in the country. It is not an exaggeration to say that it is the leader. If Haier provides star service, they have to think carefully about why Haier spends so much effort to provide this. Is after-sales service really that important?

They need to go back and think about it.

Zhang Tongchen actually didn’t say that if domestic brands have strong after-sales service teams, they will have unique advantages in resisting the impact of imported brands. Longguo’s after-sales service is even worse, basically no after-sales service.

Unfortunately, it’s too late to improvise. The after-sales service team cannot be established in a day or two.

Now Zhang Tongchen is urging these manufacturers to quickly put after-sales service on the agenda. , and another purpose is to hope that they will have their own after-sales service team soon, so that the pressure on Zhenxing Electric’s own after-sales team can be reduced, which is also of great significance to Zhenxing Electric’s cost savings.