Rebirth: From catering group to world’s richest man

Five Zhenxing Electrical Appliances stores opened. Huang Guangyu, Zhang Dazhong and other local electrical appliances retailers in Yanjing secretly sent people to investigate the situation.

They are very concerned about Zhenxing Electric’s first day of business.

On the opening day of the five stores of Zhenxing Electric Appliances, there was an endless stream of customers entering the store. Customers came in batches to visit, look at the prices, listen to the shopping guide’s explanations, touch here and there, everything looked fresh. It can be said to be very popular.

They also praised Zhenxing Electrical Appliances for its good service and affordable prices, and that it is a good helper for the people.

But the weird thing is that I just don’t want to buy it!

Of course, there are people who buy it, and there are quite a few people who buy it.

But more people just come in to watch the excitement. Compared with those who come to buy electrical appliances, there are too few people buying things.

Compared with expectations, there is still a certain gap.

Everyone comes in for a walk, and goes out chatting and laughing, but they don’t place orders. You may say it’s irritating or not.

That night, the sales of the five stores were calculated. The combined turnover is only over 1.5 million.

On the first day, each store only sold thirty color TV sets.

Regarding the first day of opening, it is a well-known electrical appliance chain king in Longguo. There are so many discounts on the first day of opening, and the customer flow into the store is very considerable, the turnover is really very sluggish.

After all, anyone who is thoughtful knows that the tariff on imported color TVs will be reduced tomorrow, and they are all waiting for a wave of price cuts next year.

…………

“Mr. Huang, I’m back. I spent a whole day at Zhenxing Electrical Appliances today. I figured out everything you asked me to see and listen to.”In a private room in Ronghua Zhai, a time-honored private restaurant in Yanjing, Huang Guangyu had been waiting in the private room for a long time.

Dishes were sold on the table in the private room, but it was already a bit cold.

A small boy suddenly came in from outside the private room. Young, said the above words to Huang Guangyu

“oh? Sit down quickly and tell us in detail?”Huang Guangyu immediately asked the people in the restaurant to remove all the dishes, and started serving them again. He raised his hand and poured a cup of tea for the young man.

The young man quickly held the teacup with both hands and watched the trickle of water pouring into the teacup, with a look in his eyes.

Full of admiration for Huang Guangyu, the young man was not in a hurry to drink water.

Seeing Huang Guangyu put down the teapot, he quickly said:”I have been pretending to be a customer and wandered around the five stores of Zhenxing Electrical Appliances today, and I found that they were open on the first day, and there was so much traffic.

It is indeed very big and crowded, and the shopping guides are busy.

It gives people the feeling that business is very good and sold out.

However, after careful observation, I found that although there were many people going in to shop, not many people paid to buy.

Most of them were asking about the price, and continued to wander around without buying after asking.

There are also many people who only go in to get the small gifts they give out when they open the door.

Huang Guangyu drank his cup of tea and said,”Continue.””

The young man continued:”I stayed in each store for an hour and a half, and the situation was basically like this.

It was much worse than I imagined.

Of course, if it was just like this, I wasn’t sure about anything, so I asked Brother Wang, who used to work at Gome, a few words, and I got a lot of words out of his mouth.

Brother Wang quietly told me that their turnover today was indeed not as expected, half less than expected.

Now the manager of their store is under a lot of pressure.

He feels that it is difficult to open the Yanjing market, and he is worried about whether he can continue to work.

Brother Wang now also regrets switching from our country, the United States.

”

When the young man said this, a smile appeared on Huang Guangyu’s face. It was exactly what he had guessed.

Zhenxing Electric’s first battle in Yanjing was not only a failure, but it was a disappointment. I don’t know. Does the owner of Zhenxing Electrical Appliances regret opening five stores in Yanjing at once?

“Haha, okay, thank you for your hard work, Xiaoding. Come and eat some food quickly. It’s been a tiring day and I need to take a good rest.”Huang Guangyu smiled and motioned to the young man to eat quickly.

The young man picked up his chopsticks, took a bite of the fried chicken with tea tree mushrooms, and said:”Mr. Huang, Yanjing is still your base. No matter how famous he is, when he arrives in Yanjing, he is The dragon must be coiled obediently!”

“Ahem, don’t say that there are so many things that are gone, and eat quickly. Huang Guangyu said.

Although he said so, Huang Guangyu felt a little happy in his heart.

…………

The next day, all the home appliance retail bosses in Yanjing knew that the turnover of Zhenxing Electrical Appliances on the first day after entering Yanjing was a bit unsatisfactory.

Many people rejoiced in each other’s misfortune and were on good terms with each other, even calling each other to tell each other good news.

“I’ve said it before, you can’t eat it all over the world with just one trick.”

“The main thing is that we in Yanjing have already done a solid job in home appliance retail. Large and medium-sized appliances have been in the business for 15 years, and then Gome came from behind and has been in the business for 8 years. The market is so big that it has been divided up long ago. And now everyone has basic services such as door-to-door delivery. It is not that simple for Zhenxing Electric to get involved.”

Since the establishment of Zhenxing Electrical Appliances and the introduction of door-to-door delivery and other services, more and more electrical appliances shopping malls in the country have provided similar services.

“In fact, the most important thing is that it will be affected by the new tax rules next year. At this time, Zhenxing Electric has the courage to open five stores in a row, which is really a big deal.”

On the second day, there were still many people visiting the five Zhenxing Electrical Appliances stores, but there was still no improvement in sales.

The third day was a working day, and the passenger flow dropped significantly.

Many people felt that Zhenxing Electrical Appliances was so high-profile.

At this moment, more than 20 large trucks lined up in a neat line from Jin City Zhenxing Electrical Appliances Distribution Center and headed to Yanjing. Beijing.

Sitting in the passenger seat of one of the cars was Ni Changhong, who came all the way from Sichuan Province. He was wearing a suit and tie, and his hair was neatly combed.

Along the way, Ni Changhong couldn’t help but lower his head to tidy up his hair. tie

“Mr. Ni, are you feeling uncomfortable somewhere?” asked the driver accompanying the car.

“No,” Ni Changhong said,”I just suddenly felt like I was going to the battlefield, and I was a little nervous.”