Rebirth: From catering group to world’s richest man

Zhenxing Electrical Appliances does mainly focus on domestic electrical appliance brands. Basically, Zhenxing Electrical Appliances has connections with most domestic electrical appliance manufacturers.

Of course, Zhenxing Electric also sells imported brands, and the products of imported brands are also very complete, but the main resources of Zhenxing Electric are given to domestic brands. The best locations, best advertising, and best services are all given to domestic brands. , although imported brands are also available, the stocks are often not sufficient.

But Gome and Dazhong Electrical Appliances are different. They mainly sell imported electrical appliances because imported electrical appliances are more popular.

Of course, the two of them also make domestic electrical appliances, but they are just embellishments. They only make brands that have gained the trust of consumers, such as Haier white goods and Zulong VCD. Other domestic brands are temporarily out of their sight.

In fact, historically, it was after this price war that Gome Electrical Appliances turned to domestic brands. Because after this price war, domestic electrical appliance brands began to rise.

But so far, Gome’s main business is imported electrical appliances.

“oh? Brother Huang, what do you mean?”Zhang Dazhong asked

“Still don’t understand? Has Boss Zhang’s business been affected recently by the new tax rules that will be implemented next year?”Huang Guangyu said as he took a sip of tea.

“Received. No one buys electrical appliances anymore. It seems that everyone is waiting for the price reduction after the new tax is implemented next year.”Zhang Dazhong said

“That’s right. It’s the off-season for the home appliance market, and consumers are now waiting to see what’s going on. If Zhenxing Electrical Appliances invests a lot of money to enter Yanjing, will consumers pour cold water on it?”Huang Guangyu has been thinking about it for a long time these days, and he suddenly figured it out.

“Makes sense.”Zhang Dazhong’s eyes widened. It does make sense.

“Moreover, they are selling domestic brands. Once the new tariffs are implemented next year, the domestic brand electrical appliance market will definitely be further squeezed, and imported electrical appliances will be more popular with consumers.”Huang Guangyu said

“Gee, that seems to be the case. But I see that consumers seem to be very happy and welcome Zhenxing Electrical Appliances when it enters Yanjing.”Zhang Dazhong said

“Don’t worry about this, it’s just that Zhenxing Electrical Appliances advertised well, and people in Yanjing felt that Yanjing didn’t have Zhenxing Electrical Appliances, which made them feel discriminated against. Now that Zhenxing Electric has entered Yanjing with such great fanfare, they feel very comfortable again. It’s not surprising to have this kind of mentality. It’s just a verbal welcome, but it may not actually make people go in and spend money. Huang Guangyu said.

He knew that Zhenxing Electrical Appliances was coming to Yanjing before, and he was very upset. But after thinking about it for a few days, he suddenly understood.

Compared with his Gome Electrical Appliances, the advantage of Zhenxing Electrical Appliances is that the after-sales service is slightly better than his. There are more advertisements and more product types, but it is a big problem that they mainly sell domestic brands. If Zhenxing Electrical Appliances does not transform, once the new tax is implemented next year, Gome can in turn suppress Zhenxing Electrical Appliances. On the contrary, he is no longer so anxious.

Of course, this does not mean that he is completely letting things go. In fact, Huang Guangyu is not stupid. In order to cope with Zhenxing Electric’s entry into Beijing, his Gome Electric Appliances has also recently taken measures, such as improving pre-sales. After-sales service, such as increasing advertising in newspapers, etc…

After listening to Huang Guangyu’s analysis, Zhang Dazhong breathed a sigh of relief and said:”Brother Huang, it’s better for you to understand the problem. I was so anxious before. Can’t sleep.

Huang Guangyu said with a smile:”Boss Zhang, you are unfounded. Even if Zhenxing Electrical Appliances can crowd out the electrical appliances mall in Yanjing, it will not be your Dazhong Electrical Appliances.””

“Hahaha, that makes sense.” Zhang Dazhong said with a smile

………………

Results three days later.

Zhang Dazhong couldn’t laugh anymore, and Huang Guangyu couldn’t laugh either.

Because Zhenxing Electrical Appliances began to invest heavily in poaching people from their respective stores like crazy.

From managers to ordinary shopping guides, they were all targets for poaching. Zhenxing Electric offered them a salary that was about 20 to 30% higher than their current salary, and they started poaching all the way.

As a result, before Zhang Dazhong and Huang Guangyu had time to react, a large number of employees had been directly poached by Zhenxing Electric.

Zhang Dazhong and Huang Guangyu were so angry that they threw cups on the spot!

Huang Guangyu held an urgent meeting for his subordinates. The first was to raise their wages. The second was to instill in these people the idea that the revitalization of electrical appliances would be hit by policy next year and their lives would never be easy.

Not to mention, the senior executives of Gome Electrical Appliances really stopped thinking about switching jobs to Zhenxing Electrical Appliances after hearing such words. After all, the long-term future is more important.

But on the contrary, those shopping guides at the bottom can’t think so much. Anyway, whoever pays more will do it.

Soon, at least a quarter of these low-level shopping guides and waiters were poached by Zhenxing Electrical Appliances.

Some people even switched jobs to Zhenxing Electrical Appliances and got promoted along the way.

Huang Guangyu and Zhang Dazhong were so angry that they gritted their teeth, but they could only endure it, with this thought in their hearts: OK, you are awesome, jump as hard as you can, let’s see if you can still be this impressive next year!

After nearly a month of preparation, five Zhenxing electrical appliance stores in Yanjing opened for business on the same day.

On the opening day, it was naturally very lively. In front of the five stores, there were singing and dancing performances, with loud gongs and drums, and a huge momentum.

At the same time, on the opening day, Zhenxing Electrical Appliances also launched promotions, including full discounts on everything, gifts when entering the store, and an unprecedented new policy! As long as the price of the electrical appliance purchased at Zhenxing Electrical Appliances is found to have dropped within fifteen days, you can go to the Zhenxing Electrical Appliances store with the invoice and have the store return the price difference to the consumer.

In other words, you don’t have to worry about the price being reduced as soon as you buy the appliance. As long as the price is reduced just after you buy it, you can go to Zhenzhen Appliances to ask for money.

For example, you bought a color TV for 8,000 yuan from Zhenxing Electric Appliances. Two days later, you found that the price of the color TV had been reduced to 7,500 yuan. Others bought it cheaper, but you bought it more expensive. You can go directly to any Zhenxing Electric Appliances store across the country and use The invoice asked for the extra 500 yuan.

This new policy is a blast, unprecedented, and has gained a lot of popularity.