Rebirth: From catering group to world’s richest man

Zhenxing Electric took advantage of the first week of collective price reductions on color TVs from Changhong, Konka and TCL, and made a huge amount of traffic, causing a sudden uproar in the home appliance retail market across the country.

Other shopping malls quickly contacted these three companies urgently, fearing that all the market would be taken away by Zhenxing Electrical Appliances, and asked for a price reduction together.

Then, a vigorous nationwide price reduction began.

In more than 250 shopping malls across the country, Changhong, Konka, and TCL cut prices at the same time, and all of them were at reduced prices. The sensation caused was not ordinary.

As a result, people across the country who had plans to buy a color TV in the past two years flocked to shopping malls and bought one while taking advantage of the sky-high price.

Home appliance stores across the country are selling like crazy.

Newspapers are reporting on this matter every day. Changhong, Konka and TCL, who were the first to cut prices, are portrayed as heroes who dare to show their swords to imported brands. With the belief that they would rather be broken than destroyed, they want to fight to the death with foreign brands..

Their spirit is also called the”bright sword spirit.”

Experts and scholars from all walks of life publish their opinions in newspapers every day, analyzing the achievements of Changhong’s three companies.

Economists came out and said, obviously, this is the most classic price war.

Last year, when Tianfu Cola came back to the market, it fought a battle with foreign Cola and won.

Moreover, according to the gross profit margin of the home appliance industry, these three companies are basically not making money anymore by cutting prices like this, they are just working hard.

Of course, some people praise these three companies, while others say that these three companies disrupt the market order because their sudden price cuts will not only hit imported brands, but also other domestic brands.

Especially other color TV manufacturers, when they received the news that Changhong, Konka and TCL had lowered their prices, they suddenly felt like they were in trouble.

Those manufacturers who had been invited by Zhang Tongchen to go to S Sea were even more stunned.

Changhong and his three companies actually agreed to a nationwide price reduction!

There is no profit at all!

They actually agreed!

Suddenly, these companies all felt like they were being roasted on the fire. What to do next, their choice is crucial.

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While Changhong, Konka and TCL color TVs are all cutting prices in shopping malls across the country, in Yanjing, only Zhenxing Electric Co., Ltd. is still the only one offering such price cuts.

Although other shopping malls have contacted these three companies over and over again, the message they always received was that the factory is making arrangements, so don’t worry, they will supply the goods as soon as they are produced.

Even Gome Electrical Appliances and Dazhong Electrical Appliances, which mainly sell imported electrical appliances, can no longer keep their temper.

They don’t want to lose their retail market inexplicably in this big wave. Whether they want it or not, they are asking these three companies to supply them, otherwise their market will be directly taken away by Zhenxing Electrical Appliances.

However, their reply was still that the supply of goods was insufficient and production was being stepped up…

Huang Guangyu was dumbfounded now that the domestic brand did not let them play with it…

God knows, if this continues, whether they, Gome Electric Appliances, can still sell an imported one. Color TV!

Once consumers get used to revitalizing electrical appliance consumption, the market will be completely lost.

Huang Guangyu was not stupid. He soon understood a problem. I’m afraid this was all a trick to revitalize electrical appliances!

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In another week of major price cuts in shopping malls across the country in Changhong, Konka and TCL, Qindao Haier joined the fray. Zhang Ruimin announced that Haier’s two flagship products, refrigerators and washing machines, will be sold at reduced prices nationwide again, in response to the call of the three major color TV manufacturers, and with imported brands Fight to the end.

Haier’s entry into the fray has pointed a direction to other domestic brands that are still waiting and watching. They seem to know what to do.

Less than two days after Haier joined the fray, Panda Color TV announced the same nationwide price cut, and it was imperative to defend the national brand position.

In just one day, Hisense and Xohua TV announced nationwide price cuts.

Now things are getting better. All domestic brands that have been suppressed by imported brands have begun to respond and have begun to sell at reduced prices.

Things are getting bigger!

Newspapers sometimes cover this matter in several pages.

There is a lot of smoke in the home appliance market.

When the imported brands saw this situation, they had no choice. Although the tariffs had not been officially reduced, they could not control that much. They can only lower prices at this time!

However, due to the high labor costs abroad and the high transportation costs to Dragon Country, coupled with the existence of tariffs, the cost of imported brands is inherently higher than that of domestic brands.

In addition, the prices of domestic brands have dropped too sharply. The cost was already lower than yours, but now they have dropped so sharply. Imported brands simply can’t bear it!

Now they have lowered the price and no one is interested.

Especially now that newspapers are talking about supporting national brands, consumers have begun to emotionally support domestic brands.

Imported brands are having a hard time.

Matsushita Electric from Sakura Country had previously ambitiously stated that it would occupy the Dragon Country market, but now it is being honest.

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After other domestic brands followed suit, other shopping malls in Yanjing finally had products with reduced prices. This allowed other home appliance shopping malls in Yanjing to breathe a sigh of relief, otherwise this market would really be completely robbed by Zhenxing Electric Appliances.

Huang Guangyu also quickly bought Panda Color TV and other brands of color TV, and subsidized some money himself, barely trying to retain his market share in Yanjing.

However, since Zhenxing Electric was a one-man show in the early stage, people in Yanjing had the illusion that Zhenxing Electric was the main battlefield in this price war. Many people were accustomed to going to Zhenxing Electric to buy things. Even many customers who liked shopping at Gome Electric Appliances before chose Zhenxing Electric Appliances this time.

Zhenxing Electrical Appliances’ plan to gain market share in Yanjing can be said to be very successful! After this time, Zhenxing Electrical Appliances should be able to become the top market share of Yanjing Electrical Appliances in one fell swoop!