Rebirth: From catering group to world’s richest man

After listening to Ni Changhong’s words, reporters seemed to be infected.

She continued to ask:”How long will Changhong TV’s plan and this big price reduction last? What kind of effect do you want to achieve?”

Ni Changhong said:”We will continue until foreign brands are driven out of Longguo. market!”

The reporter was stunned and quickly asked:”Will this continue?”

Ni Changhong said:”There is a problem, and the problem is huge. I can tell you clearly that we It basically makes no money. The longer it goes, the more we will be affected. In the end, we may go bankrupt, but this is a battle without turning back, and we must keep going.”

“Bankruptcy? Isn’t that a bit exaggerated?”The reporter was a little speechless.

“No exaggeration at all. Because of this major price reduction, we are not only doing it in Yanjing, but in the next step, our color TVs will follow the price reduction in the national market. We will revitalize electrical appliance stores as our first battlefield. From point to point, it will be promoted to the whole country. At that time, not only in Yanjing, not only in the revitalization of electrical appliances, we will reduce prices across the country. Ni Changhong said.

The reporter was startled and said quickly:”Director Ni, what did you just say?” Lower prices nationwide? Isn’t this price reduction activity only in Yanjing?”

“Yes, not only our Changhong, but also Konka TV and TCL TV. We have reached a private agreement to reduce prices in shopping malls across the country. Only in this way can imported electrical appliances be driven out of the Dragon Country market in the national market, right? Ni Changhong said.

The reporter was shocked.

Prices were reduced across the country. She felt that people across the country who planned to buy color TVs were going crazy with joy.

“Well, thank you for accepting my interview. You keep working.”The reporter said.

Ni Changhong immediately returned behind the counter and continued to practice his own actions, personally standing on the front line of sales.

“Quickly, take a photo of Director Ni at work.”The reporter quickly instructed his camera colleagues

……

More and more people heard the news of the big price cuts and happily came to Zhenxing Electrical Appliances stores to buy color TVs.

The Chinese New Year is coming soon, and it seems appropriate to buy a brand new large color TV before the Chinese New Year.

At this moment, Huang Guangyu also heard the news and hurried to one of Zhenxing Electric’s stores. Seeing the excitement in front of the store, Huang Guangyu couldn’t help but feel a little guilty. When he squeezed into the crowd and saw the price posted on the outside of the color TV, he was stunned.

“Selling so cheaply! are you crazy! Do they still make money like this?”Huang Guangyu was shocked.

He has been retailing electrical appliances for many years, and he knew to some extent how much money manufacturers could make from a TV. Now that he saw the price reductions of Changhong, Konka and TCL, he felt that they no longer had any profit at all.

This is absolutely is crazy

“No, no, don’t panic, they’ve made the price so low, it won’t last long. Zhenxing Electric didn’t know how to convince the three of them to hold such a big promotion. As long as they don’t last long, they will have little impact on Gome. Huang Guangyu consoled himself.

Of course, his self-comfort was reasonable, but he would not have thought that the time span of this price war would surprise him.

Throughout the day, customers at the door of Yanjing Five Zhenxing Electric Appliances Co., Ltd. There was a steady flow of people.

At night, the battlefield moved from the square in front of the store to the inside of the store, and the flow of people was still heavy.

That night, the TV station reported what happened at Yanjing Zhenxing Electrical Appliances during the day, and also showed an interview with Ni Changhong.

After Ni Changhong said on TV that the revitalization of electrical appliances would be the first battlefield, and that the country would start to carry out major price cuts, and it would continue, Huang Guangyu looked at the TV, and he was dumbfounded.

“Crazy, really crazy. If they no longer make money and continue to do so, can they bear it? You will play yourself to death! Really desperate!”Huang Guangyu walked around anxiously on the ground. His Gome now mainly produces imported electrical appliances. If domestic brands play like this, his Gome will be severely affected.

Such a price reduction is enough to make people who originally wanted to buy imported color TVs, Instead, buy their domestic color TVs.

“I hope he was just joking and never really did it.”Huang Guangyu prayed.

The news that the director of Changhong TV personally rushed to the front line of retail and started a price war against foreign brands immediately spread to the media across the country. Naturally, there was a collective jump in the prices of the three color TVs of Changhong, Konka and TCL. The news also spread across the country.

Sure enough, the next day, the prices of all Changhong, Konka and TCL color TVs in nearly 100 Zhenxing Electrical Appliances stores across the country dropped by at least 1,000 yuan, and some prices dropped by 3,000 yuan. More.

Because Zhenxing Electric is the first battlefield, only Zhenxing Electric has such a big price reduction in the early days.

Nearly 100 Zhenxing Electric appliances across the country have collectively reduced their prices, and consumers are flocking to local Zhenxing Electric appliances like a tide.

Because the promotion of revitalizing the national industry on TV gave them a driving force deep in their hearts, a hundred Zhenxing Electrical Appliances stores collectively lowered their prices.

This grand event shocked the country

, and newspapers began to report wildly. There were huge crowds of people at the counter. Images of crowded places and many consumers waving banknotes appeared continuously on TV stations and newspapers everywhere, filling people’s horizons.

The reports in these media were more about revitalizing national industry. In order to defend the dignity of national brands, Changhong and other three companies went to great lengths to fight to the death with foreign brands.

Zhenxing Electrical Appliances cut prices so drastically that all electrical appliance stores across the country became uneasy and immediately gave up to these three companies. The company called and asked for a price reduction immediately.

Naturally, these three companies would not refuse and arranged immediately.

In just one week, nearly 250 shopping malls in 61 large and medium-sized cities across the country sold all the domestic color TVs of these three brands. Price reduction!