Rebirth: From catering group to world’s richest man

In the previous life, in the price war among home appliance brands, the biggest winner was Changhong Color TV. After a price war in 1997, Changhong Color TV’s sales revenue that year reached a terrifying 18.8 billion yuan. This is sales revenue, not sales, but the actual 18.8 billion yuan!

In this life, because of Lin Shen’s early booing, the price war was advanced for a long time. This price war has become more and more fierce. Until now, it has dragged down countless small brands to death and made these big brands very miserable.

Although Zhenxing Electric provided certain subsidies for domestic appliance brands sold by Zhenxing Electric, the small amount of subsidies was of no use at all, and all was quickly given to consumers.

Until now, even Changhong Color TV can’t bear it.

That’s why Ni Changhong thought of looking for investment from Zhenxing Electrical Appliances. As long as Zhenxing Electrical Appliances invests a little money in them, they, Changhong, can kill all other TV brands. By then, Changhong Color TV will surely dominate the domestic color TV market and become the well-deserved number one domestic color TV.

Lin Shen fell into deep thought when he heard the news that Ni Changhong had come to Zhenxing Electrical Appliances.

Zhang Tongchen was very excited. He felt that it was time to take advantage of what Lin Shen had told him before.

If they were asked to invest in Changhong Color TV, Zhang Tongchen felt that this was a once-in-a-lifetime opportunity.

Now Ni Changhong was sent to the hotel by Zhang Tongchen to wait for the news. Zhang Tongchen came to see Lin Shen in a hurry

“Boss, is it time for us to take action?”Zhang Tongchen said with excitement.

“What did Ni Changhong say? How much money does he need? How many shares are you willing to give us?”Lin Shen didn’t react at all. He was very calm.

“He said he needed 30 million soft girl coins. Willing to give us 10% of the shares.”Zhang Tongchen said

“A little less. Lin Shen said

“Quite a few.”Zhang Tongchen said,”Not to mention how much money Changhong itself has burned in this war, I think it is worth this price just for the size of the market that Changhong Electric has won. Have you not seen it? Ni Changhong is really ruthless. His prices have been reduced to the lowest. The newspapers called him the”price butcher”. Neither Konka nor TCL can be so ruthless.”

“I think the shares we can hold are too small. Lin Shen said.

For Lin Shen, 10% of the shares is really a bit small and a bit useless.

But Lin Shen feels that people like Ni Changhong will not be willing to give Lin Shen more shares. They Changhong finally spent money to get the first place. It was impossible for Lin Shen to directly take his achievements as his own.

“You go back and tell him, we will offer him 100 million soft sister coins and ask for 30% of his shares. Does he want it? Lin Shen said

“One hundred million!”Zhang Tongchen was also shocked.

“Yes, if it doesn’t work, forget it. Lin Shen said.

Although Zhang Tongchen still had some objections, since it was Lin Shen’s decision, he couldn’t refute it and said,”Okay, I’ll go talk to him.””

Zhang Tongchen left, and the phone call came back the next day.

As expected, Ni Changhong rejected Lin Shen’s proposal. It was too dangerous to give 30% of the shares to the big boss behind Zhenxing Electrical Appliances.

Ni Changhong left He went back to find another way.

He had already mortgaged Changhong Company’s factories and equipment to the bank, and he could only mortgage Changhong Company’s equity.

However, it was better to mortgage the equity than to directly sell 30% of the shares to Zhenxing. Ni Changhong still understood this account because he could get it back if he mortgaged it to the bank. If he gave it to Lin Shen directly, he would definitely not be able to get it back.

After Ni Changhong left S Hai, Zhang Tongchen was very puzzled that Lin Shen actually refused. Ni Changhong.

Didn’t he agree to take advantage? Why did he reject Changhong like this?

Lin Shen naturally had his own plans. He called Zhang Tongchen again to tell him something.

“Mr. Zhang, are you confused about why I decided against Changhong Color TV? Lin Shen asked

“right. Zhang Tongchen said calmly

“Well, the shares he was willing to give us were too few. What I want is a color TV company that I can control.”Lin Shen said,”Let me ask you, in the recent price war, which color TV company has not gone bankrupt yet, which company is having the most difficult time? Zhang

Tongchen was obviously very concerned about these things. After thinking for a moment, he said:”Jinling Panda Electronics Company, they seem to be on the verge of bankruptcy.””

“Okay, then we will take over the entire TV factory and achieve absolute control. If we don’t have enough money to revitalize the electrical appliances, I will let Zulong Technology contribute the money together. Lin Shen said

“Buy the whole thing?”Zhang Tongchen was stunned.

“right. Panda Electronics has been dragged down in this price war until now. Since it has no money, it will either be completely dragged into bankruptcy, or it will lose its market share and leave sadly. They should be very unwilling to fail like this. At this time, it should not be a problem for us to win this company. Lin Shen said,”With money, they can continue to fight. I think they are still very happy.”

Zhang Tongchen listened to Lin Shen’s words and said,”Boss, since you said so, I will go to Jinling to find their people and try.” However, if we take over this company, what will we do in the future? Will we continue to compete with Changhong and others?”

“Let’s talk about this later. Lin Shen said

“good.”Zhang Tongchen heard that Lin Shen seemed to have his own ideas, so he didn’t say any more and just did as he was told.

…………

The next day, Zhang Tongchen went to Jinling, and Duan Yongping of Zulong Technology also went with him.

Then they went to Panda Electronics together, and then Zhang Tongchen and Duan Yongping took out Lin Shen’s plan to acquire Panda Electronics.

Now Panda Electronics is in a dilemma. They cannot afford to continue the price war, but if they don’t fight, Panda’s future market share of color TVs will be completely lost to others. Therefore, they are also very confused now.

However, now that Zhenxing Electric Appliances and Zulong Technology suddenly came with cash, they were very excited.