Rebirth: From catering group to world’s richest man

The price war has reached a fever pitch. Changhong Color TV refuses to give in and is determined to drag down Panda Color TV to death. Ni Changhong didn’t believe that Panda Electronics still had so much money.

However, the old god of Panda Electronics was there and did not panic at all. No matter how low Changhong was, they kept keeping up.

Soon, Changhong Color TV felt something was wrong. According to their speculation, Panda Electronics should have been out of money a long time ago, but now it acted like it had always been rich. This was very wrong.

But where does their money come from?

Ni Changhong didn’t know, so he could only find someone to find out secretly.

Soon, the results came out. When he knew the results, Ni Changhong was dumbfounded.

Panda Electronics actually accepted investment from Zulong Technology and Zhenxing Electrical Appliances. Now Panda Electronics has become someone else’s Panda Electronics. No wonder Panda Electronics suddenly has money to spend with them Changhong!

And looking at this situation, if you want to buy half of Panda Electronics’ shares, you won’t be able to buy more than 300 to 400 million yuan.

At the end of the price war, I suddenly had so much money that I could beat Changhong Color TV to death!

Ni Changhong finally understood that it was useless even if he went to the bank to mortgage his equity, because the bank would definitely give you a discount, and if you have been engaged in a price war until now, you might go bankrupt at any time, and your equity might become If you buy a piece of waste paper, the bank will take a lot of risk in lending you money. He must not be able to borrow much money.

Without money, I would not be qualified to continue this price war!

Unless Changhong also finds a big backer and lets the other party take control.

But where can I find such a big backer now? Zhenxing Electric wanted to be Changhong Color TV’s main backer before, but Changhong Color TV rejected it outright. Now Zhenxing Electric no longer wants to play with him, but has gone to Panda Electronics. Moreover, Ni Changhong is still unwilling to let others control Changhong!

Ni Changhong now wants to cry but has no tears.

He knew he lost.

Ni Changhong could only look down and call Yuan Qirui from Panda Electronics.

The call was quickly connected

“Mr. Yuan, what a good idea. This is really full of courage.” Ni Changhong said

“Mr. Ni, it seems you already know. Yuan Qirui said in a very calm voice.

“Already know that.”Ni Changhong sighed and said,”However, you are so generous, you actually handed over the business directly to others to take charge.”

“Mr. Ni, as long as it is conducive to the development of the enterprise and will last forever, we at Panda Electronics are naturally willing to do it.”Yuan Qirui said,”We believe that letting Zhenxing Electrical Appliances and Zulong Technology invest in us is the starting point for Panda Electronics to achieve glory. We made the decision after careful consideration.”

Ni Changhong looked unnatural, but fortunately no one saw his expression on the phone.

“Mr. Yuan, let’s discuss it. Changhong and Panda should reconcile and stop fighting.” Ni Changhong said

“oh? Mr. Ni, that’s not what you said a few days ago.”Yuan Qirui said,”Sorry, Mr. Ni, the advice given to us by the two new shareholders is to keep fighting, they will have money anyway.”

Ni Changhong was choked by these words and had nothing to say. After being silent for a long time, Ni Changhong silently hung up the phone.

…………

A few days later, Changhong Color TV also quietly withdrew from the price war, leaving only the only winner, Panda Color TV.

Panda color TVs are still continuing to cut prices, and this price reduction will last for a period of time, completely strengthening and stabilizing the market share of Panda color TVs.

No one expected that the final winner turned out to be the Panda brand color TV. Changhong color TV, which had been the most popular, quietly withdrew, which surprised many people. Konka Color TV and TCL were also very surprised. They had always thought that the final winner would be Changhong Color TV.

…………

Zhang Tongchen is reporting to Lin Shen on the status of Panda Electronics they acquired.

“Panda Electronics has a history of several decades. It once pioneered the radio manufacturing industry in Longguo. Later, it successively developed domestic radios, domestic video recorders and cordless phones. Nowadays, the production and sales of televisions are the main business of Panda Electronics. business, but precisely because it is the main business, they invested too much in this price war, so they had no choice but to accept our investment.”Zhang Tongchen said

“Oh, I want to know, does this company have shares in other companies? Lin Shen asked

“There really is one, a joint venture.

It’s called Jinling Ericsson Panda Communications Co.

, Ltd.

, and it’s a joint venture with a Swiss company called Ericsson.

Among them, this Swiss company holds 51% of the shares, Panda Electronics holds 47%, and a company called Xiangjiang Yongxing Enterprise Company holds 2%.

This joint venture mainly designs, produces, sells and installs GSM digital mobile communication systems and program-controlled telephone switching systems in Longguo……”Zhang Tongchen flipped through the information in his hand and said that he didn’t understand much of what he was talking about, but it would not be a problem to read it according to the information.

“Um.”Lin Shen nodded. This is another reason why Lin Shen insisted on acquiring Panda Electronics.

“However, the production and operation of this joint venture are usually done by people from Ericsson in Switzerland. Their main product is… mobile phones?”Zhang Tongchen was stunned.

A mobile phone is a mobile phone.

But mobile phone is what everyone usually calls it, and mobile phone is the official name.

Ericsson entered into a joint venture with Panda Electronics in 1992.

The purpose of the joint venture with Panda Electronics at that time was to better Drive large-scale procurement, sales and localization in the Longguo market.

However, after its establishment, Panda Electronics basically had no rights to operate and manage it.

Ericsson was doing it all by itself, and the money it earned was not distributed as dividends in the first three years, but was invested in the company.

In addition to expanding the scale and continuing production,

Panda Electronics also acts as a foundry.

In other words, after the establishment of this joint venture, Panda Electronics, as the majority shareholder, has not received a cent of dividends. Resources must also be allocated to Ericsson, which is why Panda Electronics is stretched everywhere during this price war.