Rebirth: From catering group to world’s richest man

Lin Shen acquired Panda Electronics, and to a certain extent, he owns 47% of the shares of this joint venture. Although it is not a controlling stake, it is still very good. Next, Lin Shen can cooperate with Ericsson and further obtain Ericsson’s technology.

Overall, Lin Shen is the biggest beneficiary after the home appliance price war comes to an end, leaving a lot of feathers behind.

Next year, sales of Panda color TVs are estimated to easily exceed 10 billion.

Then there is the LCD technology mastered by Zulong Technology. After becoming a shareholder of Panda Electronics, it immediately began to try to apply it to the production of Panda TVs.

In fact, the principle of the LCD screen was discovered 100 years ago. Later, a company in the Stars and Stripes Kingdom registered a patent in the 1970s, but it failed to generate commercial value and was later sold to the Shengbao Company in the Sakura Kingdom. In Shengbao Company, it was only ten years ago that it finally generated a certain commercial value and applied it to calculators and electronic watch screens.

Then, in the past ten years, research has been done on how to apply LCD screens to large screens, such as televisions and computer screens.

The technical problems here have actually been solved, but there is one cost problem that has been difficult to overcome. It was also last year that the cost of LCD screens was finally reduced.

Now, this technology has been patented in Longguo and will be used in the subsequent production of Panda TVs.

This time it was Jiang Manmeng who took action. He was sent to Panda Electronics because before he joined Zulong Technology, he was working as a television technical engineer, which could give full play to his strengths.

Just over twenty days later, the first television screen entirely made of LCD was produced.

It is conceivable that when this screen was powered on, it caused quite a stir within Panda Electronics.

Many R&D personnel of Panda Electronics gathered around this luminous screen and marveled at it. They wished they could bring it to the market immediately and shock the attention of the Chinese people.

Only then did the original team of Panda Electronics realize how right it was to accept Zulong Technology’s investment.

…………

One month later.

It was already summer vacation, and Lin Shen had already been on vacation.

At this time, the home appliance war that has lasted for more than half a year has finally come to an end. Domestic home appliances have won a great victory, occupying 90% of the Long home appliance market. Among them, in the color TV market, Panda color TV has the largest market share, reaching an astonishing 53%, and the rest are other domestic brands.

As for other household appliances, such as refrigerators and washing machines, Haier must have the largest market share, and there is no suspense for a long time.

Now, these home appliance brands that were frantically cutting prices before are gradually starting to raise their prices back in a new and updated way.

For example, in the color TV market, new models of color TVs are launched to replace the previous color TVs that were sold at too low prices, while those products that were previously reduced in price are discontinued and no longer sold. Because if the price of a product that was originally reduced is raised again, consumers will definitely have objections.

So we use this method of launching new models to increase prices in an imperceptible way.

Changhong Color TV is doing this, quietly using new color TV models to achieve price increases, and launching several new models in succession, and then vigorously publicizing and promoting these new models to make these new models more popular. The model has become the mainstream in the market.

Only the Panda color TV has been silent. It seems that it is addicted to price reduction sales and cannot extricate itself. No new models have been released.

However, Ni Changhong knew very well that it was absolutely impossible for Panda Electronics not to take the opportunity to consolidate the market, especially since he had suffered a loss before, and he was more likely to believe that Panda Electronics was holding back its big move.

Sure enough, Ni Changhong’s guess was correct. Five days later, Panda Color TV officially launched the world’s first mass-produced LCD color TV to the market.

Although the screen size of the world’s first LCD color TV was only 25 inches, which was too small compared with the 50-inch and 60-inch sizes of later generations, in this era, this is definitely an epoch-making product.

When the Panda brand LCD color TV appeared on the most conspicuous booth of Zhenxing Electrical Appliances Mall, consumers who entered Zhenxing Electrical Appliances were stunned when they saw such a thin color TV.

In particular, the TV placed on the booth was connected to the TV signal and was playing TV programs. It was definitely not a prop to deceive people.

How can such a thin TV have a picture? This is a question that all consumers have.

The first generation of Panda brand LCD color TV is priced at 9,999 RMB. The price is definitely not expensive.

The news spread quickly, and many people who had no plans to buy a color TV recently flocked to Zhenxing Electrical Appliances stores in various places to look at the color TVs that others said were ultra-thin. When these people saw such a thin TV, they were shocked

“Holy shit, how did you do this? Make the screen so thin?”

“Isn’t this the legendary plasma TV?”

“No, I see it says LCD TV on the box.”

“What kind of high technology is this? Is the TV so thin? Where did the parts go?”

“Have you never dismantled the TV in your own home? You wouldn’t think that the big-head TVs we use now are all parts, right? Actually no, it is mainly a picture tube, and the parts and circuits actually occupy a very small part of the volume. I saw that this TV has developed new screen technology”

“I can tell from the light that the TV screens in our home are all convex screens that protrude outwards. This screen is flat.”

“Awesome. It’s just a bit expensive, otherwise if you buy it and take it home, you can really show off to the neighbors.”

“It’s not expensive. Think about it, last year we bought a better color TV for eight to nine thousand yuan, and if it was imported, it would cost ten thousand yuan!”

“I feel like the new color TV I bought at home is going to be obsolete.……”

Soon, some people with rich families began to buy such LCD color TVs.

When you buy it home, you can hang it directly on the wall. It does not take up any space. It is very compact and can perfectly support external devices such as VCDs and game consoles. It is perfect.