Rebirth of America, this is my time

The Consumer Electronics Show is actually the future CES, which was first born in 1967.

When the exhibition was born, it aimed to promote the close integration of cutting-edge electronic technology and modern life. Therefore, in the first exhibition alone, they launched two eye-catching products, one was a palm-sized pocket radio, The other was a television set using integrated circuit technology, and later, there were the world's first home video recorders and tape device projectors and recorders.

Perhaps because the products here are full of gimmicks, this place has attracted the attention of countless media since its establishment. Or maybe it is because the products here are closely related to people's lives, so in the past ten years, this place has become more popular. It has received over a million tourists.

Due to the large traffic, many companies regard this as the best place for new product launches.

To be honest, electronic arcade machines are actually consumer electronics products, so under normal circumstances, Destiny Games should have been in contact with them long ago, but so far, Ethan has ignored them, and the reason is very simple, that is Inappropriate timing.

Although this exhibition is held twice a year, no matter whether it is spring, summer or autumn or winter, no one can be held at the same time as Ethan launches new products, so Ethan can only pass it by with regret. The other party should also be aware of this situation, so he has never sent out an invitation before, but now...

What the hell is this sudden invitation?

Ethan shook the invitation in his hand and looked at Julis Noble in surprise, If I remember correctly, our company shouldn't have announced any new games to the public, right?

After getting the invitation, Julis did her homework and explained: Boss, you may have forgotten that Atari has publicly announced in the media that it will display its new machine at this year's exhibition. Milo Hua Ze is a frequent visitor to this exhibition, and they have never been absent from the exhibition since it was held, so I guess they may have strongly requested the organizer to invite you to the exhibition.

‘…’

Ethan understood.

Isn't it right? He frowned.

Probably... Julis Noble shrugged, I'm not sure.

Then say I don't have time. Ethan threw the invitation into the trash can. If they want to pester you, just tell them directly that we, Destiny Games, are not interested in their exhibition.

I wasn't interested before, I'm not interested now, and I won't be interested in the future.

That's right!

No matter how popular this exhibition is, he, Ethan Jones, will not go!

Traveling all the way from San Francisco to Chicago just to attend the new product launches of two competitors? Isn’t this a kick in the head by a donkey?

Although Ethan didn't know whether the organizer of an exhibition would be affected by exhibitors, judging from the unprecedented behavior of the organizer of CES sending an invitation letter to a company he had never contacted before, these people were wondering. Yes, there is a high probability that he wants to step on him and get the upper hand!

This--

There are no doors!

And just when Ethan thought that strong refusal could stop everything.

When Julis Noble responded to the EIA in accordance with Ethan's request, within a few days, all kinds of news kept popping up like mushrooms after a rain.

On the surface, they were all preliminarily reporting on the upcoming Consumer Electronics Show, but within a few words, many people would mention Ethan.

American Weekly stated:

“As the hottest rising industry at the moment, the electronic game exhibition area will be the biggest attraction at this Consumer Electronics Show, because the two giants in the electronic game industry, Milowa and Atari, will officially attend this exhibition. Announce your new product.”

But what is regrettable is that, according to the latest news we have received, Destiny, which has been so popular in the video game industry over the past two years, has decided to miss this exhibition.

Newsweek also reported this fact:

The latest news from EIA is that they have sent an invitation to Destiny Games, the producer and distributor of Snake and Pac-Man, but the other party has clearly refused to participate in this event.

“This result makes us very regretful, because we thought that Destiny Game, which has led the trend of the times in the past two years, would develop products secretly and surprise everyone as usual, but unexpectedly, they seemed to really have no new products. .”

But this situation is normal. After all, in the past year, the North American shipments of Pac-Man have exceeded 10,000 units. At the same time, Destiny Games has also reached a cooperation with Nintendo, the game company of this game, authorizing the other party to Snake and Pac-Man were brought to Asia, and when the Destiny game can make money just lying down, it is understandable that product planning is lagging behind.

Perhaps it is because the exhibition has not yet been held, so the warm-up reports from all parties are very restrained.

They just secretly disparaged Destiny Game, secretly saying that Ethan Jones had fallen behind his opponents in industry development, and did not step on him to the end with great fanfare.

After all, so far, no one knows what the Atari and Mirowa machines are like.

When the facts cannot be determined, they dare not speak too fully.

Faced with these reports, Ethan had no idea.

No way, who made this kind of thing too common in his previous life?

In the 21st century, when many Internet companies release products, they will list their friends on PPT and try to let users know how powerful they are.

Friendly businessmen who are bullied generally do not respond.

Because they know that when a company starts to overwhelm its competitors, they already fundamentally feel that its own products are not as good as its competitors. When a company's top executives feel that its brand does not have a strong reputation, it can only gain it through gimmicks. When paying attention...

If a friend or merchant responds for even one second longer, he or she has fallen into the other party's trap and provided traffic to the other party!

So Ethan didn't bother to pay attention to this kind of report at all, and just looked at it as a joke.

But unfortunately, his silence did not lead to a peaceful environment. As he stared at Evelyn and Woz, trying hard to witness the birth of the collision code in the game, on April 1, the future CES was officially held at McCormick Place in Chicago. With Milohua and Atari successively appeared on the stage, and their new products Apollo and New Generation were finally presented to the world.

Yes, Atari named its new product New Generation.

After passers-by, media, and video game industry practitioners tried it one after another, the praise related to it swept across America like a hurricane.

Various TV media reported on the grand scene of the exhibition on the evening of April 1, Eastern Time. Many on-site visitors marveled at the reporters after trying it out——

Before today, I have never seen machines like the New Generation and Apollo! They are countless times better than the previous Odyssey!

“They are so easy to use! There are so many games inside! I can’t wait to try them at home now!”

You asked me which one I want to buy? Of course I want them all! Haha, just kidding, these two machines are good, but they are also a bit expensive, so I will choose Apollo because it is similar to the new generation It’s the same price but has twelve games.”

If these reports are still reasonable, after all, the new machines of Milova and Atari can indeed be called excellent, or perfect, in this era.

Then the next day, the overwhelming newspaper reports made people very angry.

Take the Chicago Tribune, for example. Their front page headline is this:

[On April 1, 1977, Chicago witnessed a new era of video games! 】

The title seems normal, but as for the content, only the first two paragraphs are bragging about Atari's new generation of machines and what kind of response it has caused at the show.

Starting from the third paragraph, they blatantly criticize the game of destiny——

Destiny Games, a well-known company that has detonated the American game market in the past two years, is about to face their Waterloo, because so far they have never expressed their opinions on the new products of their competitor Atari, which will mean They will miss the big changes in the video game industry!

Judging from the current market environment, what the people of America need is a cheap and versatile gaming machine, not a gold-swallowing behemoth like an electronic arcade machine!

When Atari grasps the pulse of the times and meets the needs of the people, electronic arcades, an old product of the times, will definitely be swept into the garbage heap of history! At the same time, the fate of the already slow-moving The game may face the cruel fate of being eliminated from the market!”

The New Yorker also expressed similar views, and their perspective was written from the perspective of Milohua. The first half of the article was all about the Apollo product.

But later, they also openly called out Ethan Jones——

We want to know where is the genius inventor who Steven Spielberg considers the most powerful inventor in the game industry who has brought us so much joy over the past two years?

Why hasn't Milohua spoken out after he announced the new machine?

Is he impressed by a product as great as Apollo?

Or does he also know that whether it is the Snake arcade machine or the Pac-Man arcade machine, they are businesses that cannot last long? The greatest significance of their existence is to take advantage of the people's thirst for knowledge, thereby gaining a large number of Quick money?”

When Ethan saw these reports…

His expression was like that of an old man on the subway looking at his cell phone, and he almost screamed Silly Beep!

In a country that emphasizes capitalism, starting a company is not about making money?

Could it be that it's for charity?

Isn't this kind of statement funny?

As he browsed through the overwhelming reports on La Tai, Ethan's eyes also ignited with flames of anger.

Although Ethan knew in his heart that these behaviors of Mi Luohua and Atari were very normal. After all, he had used public opinion to disgust these two families before, that is, when he received the help of Ralph Bell the year before last, but he At least you were just stating the facts back then, right?

There is no such crazy diss, right?

And now?

Regardless of whether it was Milohua or Atari, those with special numbers would like to buy the draft and trample him into the ground!

Those unabashed provocative words will make even the most well-educated person angry after reading it!

Special code——

A bunch of hangers-on!

Ethan admitted that he was indeed a little angry at the moment.

But at the same time, he also knew that this might be the true purpose of Milohua and Atari.

They just want to force themselves to speak out! Force yourself to speak in public! Because only if he, Ethan Jones, responds, can the public know that the media reports are not fiction!

Their Atari and Mirowa machines are really awesome!

It’s so awesome that the guys who have dominated the North American game market in the past two years have broken their defenses!

And it is precisely because Ethan knows that they need such a stunt that he will not respond.

He didn't want to be a stepping stone for the publicity of these two companies.

So, he threw all the reports into the shredder. When there was a dull buzzing sound, countless fragments fell into the transparent waste paper box like snowflakes.

At the same time, he also called the company’s administrative director, “Julis.”

Ah? The girl appeared in a flash.

Starting from tomorrow, you don't have to buy me newspapers anymore. Ethan made a decision.

Oh, okay, Mr. Jones.

Julis Noble was stunned for a moment, then nodded quickly.

However, just when Ethan thought that he could block the enemy's harassing attacks by simply staying out of sight, the next morning, when he got up early and was about to drive to the company, a bunch of long guns and short cannons seemed to appear out of the ground. Generally, they came to him.

The dark camera locked on his face like a crosshair;

The long microphone was like a long pole, thrust unscrupulously in front of Ethan.

Such a situation made Ethan frown, but before he could ask the reason, the reporters started chirping like early birds seeing a bug——

Mr. Jones! I'm a reporter from the San Francisco Chronicle! I want to interview you. What do you think of Mirova's new host, Apollo?

Mr. Jones! I'm a reporter from the San Diego Union-Tribune! We want to know, what do you think of the release of Atari's new product generation?

Mr. Jones! I'm a reporter for the Salamento Bee! We want to know...

Mr. Jones! I am...

Mr. Jones!

Jones...

The overwhelming words were like ocean waves, which made Ethan frown!

Looking at the dark crowd, Ethan suddenly cursed in his heart!

Although these people come from different newspapers and belong to different media, judging from this coordinated action, they are obviously paid!

And a group of paid media blocked his doorstep early in the morning to interview him?

‘Oh! Sxxt! ’

‘Mi Luohua and Atari are really disgusting! ’

‘If I don’t speak, do they still want to force me to speak? ’

Ethan couldn't help it anymore. At this moment, he really wanted to punch those two guys!

Note: ① Let me explain here. Although the organizer of CSE written in the article is now called the Consumer Technology Association, they were never established by consumers themselves. The earliest organization was called RMA, which was the Radio Manufacturers Association of the United States. , TV became popular later, and many radio manufacturers started to make TVs, so they changed their name to RTMA, which is the Radio and Television Manufacturers Association. At the time in the article, it is called EIA, which is the Electronics Industry Association, and its members are some companies. They were indeed at odds with each other. In reality, the company that was criticized by its competitors for withdrawing from CSE was Apple. That was in 1992, before Jobs returned, and its product was the Apple Newton.

PS, although I asked for leave, I can’t feel happy if I don’t write, so...just pretend I didn’t ask for leave today.