Rebirth of Hong Kong's tycoons, shorting Eagle Sauce

We also have to thank some media for promoting the Wang threat theory.

This report without any evidence made many big companies believe it.

There will be a market only if there is demand.

There is nothing wrong if there is no demand. Smart people will choose to create panic or take advantage of people's greed.

The market is usually driven mainly by fear and greed, especially under extreme market conditions.

In addition, Paramount's competitors have been spreading the word that Wang is destroying market rules without leaving any room.

This has caused big companies that already rely on advertising to maintain brand popularity to panic.

Because this Olympics is held in the United States, as the host, the ratings of the Olympics will definitely be an astonishing number.

It can be imagined that all the people of the United States will watch the games of local players in their spare time.

This is a good opportunity to advertise in front of the national audience and increase their popularity.

Now such shocking news has been reported.

It is false for the brand to say that they are not panicking.

It would not be the most terrible if all the advertisements were bought by Wang.

The most terrible thing is that their competitors have obtained scarce advertising space!

It will directly affect their market share, and even reshuffle an industry, or let some new brands rise strongly, or save several large companies on the verge of bankruptcy.

The advertising departments of many large companies have come to Paramount TV.

Even Coca-Cola and Pepsi, which have been fighting a century-long advertising war, have come to the door one after another.

The headquarters of Paramount TV, which was still empty the day before, suddenly became crowded.

The office phone of the business cooperation department kept ringing.

The salesperson had to hold three phones at the same time to communicate business.

Whether it was a door-to-door visit or a phone call, they all received a unified answer.

"We at Paramount respect the brand very much. Except for a small number of advertising spaces that will give priority to Wang's Real Estate, most of the positions will be distributed to the brand through auction."

The salesperson of Paramount TV also sent a promotional brochure of the investment promotion conference to many brands.

It's better not to read it.

All the brands were shocked when they saw the first sentence:

"In order to optimize the audience's viewing experience and improve the advertising effect, this station will reduce the advertising space for this Olympics!"

Their hearts that had just been relieved were lifted again.

In order to find out which advertising space Paramount has reduced, the brands immediately began to study the brochure seriously.

Before they could figure out where the advertising space was reduced.

They saw another rule that made them panic:

"In order to enhance the advertising effect of this Olympic Games broadcast, only one partner will be generated for the same product category!

For example: Wang's Real Estate is a deep partner of this broadcast, and no advertisements from other real estate companies will appear during the broadcast."

The real estate developers were the first to get angry. Now that the housing prices in the United States have recovered, it is a good time for them to make money, but Paramount actually closed the door for them.

Coca-Cola and Pepsi are fine. They have been fighting this kind of advertising war for half a century, and it's nothing to do with another one.

Besides, the Olympics is not their main battlefield for advertising.

The most anxious are the sports-related brands.

Some sports brands are really getting impatient.

Adidas and Nike, as well as the advertising departments of the former basketball shoe giant Converse, have received the latest instructions to take the advertising space reserved by Paramount for sports brands at any cost!

Some Internet start-ups that have received huge investments are also getting anxious.

For example, Yahoo, there was more than one search engine at the time, and the competition was very fierce.

Netscape Navigator is also gearing up, thinking that this is a good opportunity to increase the number of users.

There is also Amazon, which has just received financing.

Amazon's official website has only been online for two months, and it has sold books to more than 50 countries around the world, with a weekly turnover of 20,000 US dollars, and it has been soaring.

They got the angel round of financing from Cayman Capital and the A round of financing from Blackstone Fund. Now they have sufficient funds, so they want to find a place to spend advertising money.

There are more than one or two companies with such ideas. Microsoft and Apple, whose stocks have soared, have the idea of ​​competing for advertising space.

What makes Wang Lei interesting is that this advertising investment promotion conference also attracted the Dutch giant ASML!

Wang Lei was a little confused about ASML appearing on the registration list.

What was this CEO thinking? Why did he, a precision instrument manufacturer, join in the fun?

Almost all semiconductor manufacturers in the United States were his customers. It was totally unnecessary for him to advertise on TV.

If he wanted to advertise, he had to go to Sakurajima TV.

Confused, Wang Lei called Robert directly on his desk..

"Boss, Smith not only wants to advertise in the United States, he also contacted Tokyo TV in Sakura and KBS TV in Han Country, hoping to make ASML famous all over the world during the Olympics and take the brand influence to a higher level!"

Hearing this, Wang Lei was speechless for a moment. If Smith's plan really succeeds, the biggest beneficiaries will definitely be ASML's shareholders, because the stock price will usher in a big rise!

"Smith's plan coincides with our actions, so... I didn't stop him."

According to the plan of the two, they continued to raise the stock price of ASML, and continued to sell all the circulating shares when the stock price was high, and completely sold ASML at a high price before 1997.

Wang Lei, who wanted to say something, could only say helplessly:

"Well, that's fine. The advertising money he spent will eventually return to my pocket, but forget about advertising in Han Country."

"Okay, I've also approved the advertising budget applications of other companies. It will be interesting to watch the internal fighting in your company."

Robert seemed to have thought of something and said with a smile:

"Why don't I join in the fun?"

"Why do you, a big short, join in the fun?"

"Recently, Cayman Capital has also developed a financial product for the general public. Of course, we also have advertising needs."

It's no wonder that Cayman Capital has such an idea. Recently, there is too much money circulating in the market of the United States. Because of the interest rate cut and investment tax reduction policy, a large amount of funds have poured into the financial market.

Robert was naturally jealous and took advantage of this time to absorb a large amount of funds.

In May 1995, hundreds of brands around the world gathered at Paramount headquarters, trying to get a share of this ratings feast.

The four major TV stations that heard the news were all a little dumbfounded. They didn't expect that Paramount would play so many tricks with the investment promotion conference that was usually ordinary.

What made them speechless the most was that they were the ones who fueled this feast.

It turned out that the clown was actually me? ? ?