Rebirth of the Evil Life
Vol 2 Chapter 3993: Afraid of selling too much
If you love me, you should buy a Chrysler 12 constellation car for me! Although this is suspected of imitating Haagen-Dazs's advertising slogan, it is the best excuse for many housewives. The performance of this 12-constellation car is very poor in terms of controllability, and it is by no means the power car that men like. This is not to say that the performance of the car is poor, but that the driving experience is poor.
Aiming at the premise that women’s driving skills are not good enough, the 12 constellation car uses enough technology elements to directly degenerate the car’s driving feeling into the feeling of a remote-controlled car, and it adopts automatic transmission, absolutely no manual transmission, and is equipped with There is an emergency brake system to help the lady drive the car better. The result of this design is that men will feel very senseless in driving this car, and will feel like a toy, without the slightest joy of driving, but for women, it is just right. This will make driving easier and safer.
For the safety of women, buying a 12-constellation car is naturally a kind of love. And this excuse is enough to make some housewives make up their minds. After all, an interest-free loan, a 10-year repayment period, and a car specially designed for women, the easiest to handle and the most convenient for women, are enough to make these housewives tempted.
10 years, 120 months, 24,000 yuan, only need to pay off the debt of 200 US dollars a month. This is by no means a problem for every American who has a job. At the moment, the order has directly exceeded 500. 500 orders. Although the order amount is small compared to some large auto shows, it has caught up with the orders of some small auto shows.
However, relative to the name of Chrysler, relative to this booth, obviously this is not enough. Far from enough. There were more than 50,000 women present. This order is only 500. This share is too small. In the original estimate, at least 3,000 orders on the first day would be considered a pass.
"Regarding the preferential promotion activities of 12 constellation cars, Jessica, as the company's president, forgot to say. As the chief male model and one of the company directors, I added that all cars with 12 constellations can be used after driving for more than 5 years. Carry out trade-in activities. In the future, more women’s exclusive cars will be launched, and as long as the driving year exceeds 5 years, and all loans are paid off, the balance subsidy will be exchanged for the old. Chrysler will try its best to satisfy the ladies’ The pursuit of beautiful and new things, while trying to ensure the loss of women's property. This is only for the women's exclusive series of Chrysler cars, and the rest of the cars do not enjoy such preferential activities!" Lin Feng said with a smile.
This moment, but directly ignited all the passion on the scene. For women, buying a car is sometimes similar to buying clothes. Many are impulsive consumption. But often regret it, and now. With this special offer, don’t worry. After driving for five years, I was dissatisfied, so I changed to a new car and changed my feeling, that is, to look at the world from another angle. And if you have money, you can add money for a better car. I believe that after Chrysler, more models will be launched. This kind of preferential activity is absolutely stimulating.
It is indeed very exciting. Not only were these women irritated, but the reporters around them were all dumbfounded and looked envious. You know, men's love for cars is deeply ingrained. Even the poorest man will desire to own a car of his own. For car owners, after the conditions are good, changing cars is an inevitable choice. We will never replace a car with better performance and functions just because the current car is enough to drive. But often when it is updated, the handling of this old car is very troublesome.
Generally speaking, old cars are dealt with at a low price to friends, which is regarded as a personal favor. But the loss in the middle is huge. Although it can still bear it, it is a bit unpleasant in my heart. But if you can provide free equivalent replacement services like Chrysler, it is simply a man's gospel. The man will have greater choice when buying a car. If you are unable to choose a better car because of financial constraints, you can choose the most economical scooter at will, and when the conditions get better, you can use this car to replace it with a better car. This way, when a man chooses a car, he won't be so entangled.
However, this kind of service will never be provided by any car manufacturer. Even if you put a knife on their neck, they will not agree to such a condition. If so, I don't know how many car owners choose to replace cars every year. The sales of the new cars are certainly pleasing, but what about the old cars? How to deal with old cars? Faced with this problem, many auto manufacturers will naturally not choose Lin Feng's crazy move. Even if there are occasional manufacturers offering used car replacement activities, it is the discounted price. Generally speaking, the price will be very low, never higher than the second-hand market, and probably slightly higher than the friendly price of selling to a friend. Little bit.
But in Lin Feng, the cash is paid according to the car purchase price, which is crazy. Naturally, this will greatly promote sales, but at the same time it will also bring the greatest financial crisis. There are no old cars now, but five years later, women like the new and dislike the old. There must be many people who will change cars by then. Five years later, what about ten years later, ten years later? There are even more people replacing old cars. 15 years later, 20 years later? In the past five years, how to deal with these old cars? I am afraid that Chrysler will be completely dragged down by these trade-ins.
Lin Feng is using the future for modernity, and using life for sales! He is crazy! Akio Toyoda commented coldly. In his opinion, even Toyota, the world's number one car manufacturer, would never dare to use this kind of promotion. When Lin Feng did this, no matter how much money he had, it was not enough to lose money.
In 5 years, he will be full of today's evil results! All major automakers commented like this.
The chief operating officer of Chrysler at the scene also almost fainted. Such a promotion will be over after these five years. This will bring an extremely heavy economic burden to Chrysler. However, no matter how anxious he was at this moment, he couldn't refute Lin Feng in the presence of the crowd. I can only secretly worry, and after the auto show is over, I will communicate with Lin Feng to see how to remedy it.
But no matter what the outside world thinks of Lin Feng's such crazy promotion, the women on the scene are completely crazy. An excuse for love, an interest-free 10-year loan period, and a full trade-in clause, plus a gorgeous enough appearance, the most suitable for women's car functions, which is enough for the ladies on the spot to order collectively.
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50,000 vehicles! There were about 53,000 women at the scene, and more than 50,000 of them signed a car purchase agreement based on their own constellations and ordered this constellation car specially designed for women.
Jessica looked excited. Although it caused such a crazy ordering scene, it came from Lin Feng's sales promotion, but in any case, the Chrysler Constellation car is very popular, it is a fact. This also proves that her concept is correct. Women also need cars that belong to women alone.
The next thing, naturally, no longer need Jessica to worry about, this is the business of the sales department. Jessica can now go to a celebration banquet with the joy of victory.
"Lin, thank you. Without your sales promotion, I don't think there would be so many people ordering the constellation car today!" Jessica came up as a swoop and gave Lin Feng a hot kiss.
Lin Feng laughed.
"With or without me, I can't conceal the excellence of the constellation car. I just let the ladies present understand the excellence of the constellation car more clearly and make their right choice!" Lin Feng said with a smile.
"Hehe, but no matter what, I still want to thank you!" Jessica gave a warm kiss, and Sharapova and others laughed strangely next to her. If usual, Jessica would definitely be very shy, but at the moment she can't care about it. For her, she is very happy at the moment, and she has to thank Lin Feng.
But at this time, someone with a big disappointment appeared.
"President Jessica, Mr. Lin, I think we need to have a good talk, talk about the replacement of old cars for new things!" Chrysler Chief Operating Officer Ren Derong said with a wry smile. He didn't want to do such a desperate thing, but he was really anxious at the moment. Seeing more and more orders, he became more and more anxious.
These 50,000 vehicles are okay. If it’s 500,000 vehicles, what about 5 million vehicles? In the past, he was only worried about low sales, but now he is starting to worry about high sales. This is too awkward and too aggrieved.
"Haha, Mr. Ren Derong, don't be so anxious, okay, let's talk." Lin Feng smiled, took Jessica's hand, and took Ren Derong directly back to the Chrysler headquarters.
"Mr. Lin, I must express my admiration for your promotion. According to current statistics, there are 50,350 ladies who signed the car order agreement on the spot. On the Internet, there are more than 100,000 order intentions. And the order is still increasing. In addition, dealers in many countries have also issued car sales agreements to us. It is conservatively estimated that if our production line keeps up, in the first half of this year, the sales of our ladies Constellation cars will exceed 1 million at least!" Ren Derong Said bitterly.
It is a pity that a new type of car can sell 1 million vehicles within three months of its launch. You know, in the entire North American market, Chrysler's sales last year were only 4.2 million vehicles, which is the cumulative sales of all car lines. Nowadays, Ladies Constellation can be achieved by one car series, which is amazing. But this made Ren Derong unable to laugh.
"Mr. Lin, one million cars, based on the current price, is 24 billion U.S. dollars! Five years later, if half of these car owners choose to upgrade, then they will have to deduct 12 billion U.S. dollars in cash, and then we will use What will fill this 12 billion US dollar hole? This is only the most conservative estimate. If we enlarge our expectations a bit, this number will be even more terrifying, and the cash hole will be even bigger at that time. We can't afford it!" Ren Derong wanted to cry tears.
I'm afraid it won't sell much, but now he's afraid of selling too much, my God!
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