Rebirth of the Evil Life

Ren Derong was afraid that he could not afford to pay. Lin Feng's plan of full trade-in is indeed the biggest killer of car sales, but the black hole of funds this brings is also obvious. He really couldn't think of a way to avoid the company's funds from falling into a funding black hole five years later because of this trade-in activity.

"Mr. Lin, it is possible to replace a new car at a discount, but the full equivalent replacement will not work. This will make Chrysler into trouble again. Maybe the report will look good in the past few years, but what about five years from now?" Ren Derong wry smile.

Lin Feng laughed.

"Five years from now? Mr. Ren Derong, how is the auto market now?" Lin Feng asked.

"Well, the current auto giants are mainly Toyota Group of Japan, Volkswagen Group of Germany, and GM Group. Among them, Toyota and Volkswagen are profitable. Although GM sells far more than us, it is not making money." Ren Derong smiled bitterly.

The current full-scale decline of American cars has long lost the glory that once occupied 80% of the global market. American cars now have a reputation but no market. Not only is its sales far inferior to Japan's Toyota Group and Germany's Volkswagen Group, its profits are also far behind. Basically, GM has been at a loss in recent years. With the exception of General Motors, among the world's top ten auto giants, there is no American car anymore. As for Chrysler, the second largest auto giant in the United States, it can only rank 15th in the world.

"Then what do you think is Chrysler's prospects under normal development?" Lin Feng asked.

Ren Derong thought a little bit.

"Mr. Lin, under normal circumstances. Chrysler’s current situation requires only vigorous development of the hot-selling SUV market. However, this market has been occupied by Toyota in advance, and the other major automobile companies are working hard to develop SUVs. The competition in this market is quite comparable. Cruel. Chrysler wants to break a **** path in the middle, I am afraid it is difficult. I predict that within five years, the company will probably maintain a loss state. In 10 years, see if it can turn losses into profits!" Ren Derong said helplessly.

This is not that he is arrogant. It is a cruel fact.

"There has been no improvement in five years, and I see it the same way, but I am even less optimistic about the results ten years later. Today's auto market is no longer the world of American cars. For all consumers, they either choose to look stylish. Lightweight, low-fuel consumption Japanese cars, or choose German cars with solid workmanship and good reputation. American cars with rugged style have been in decline for a long time, coupled with Korean cars. There are other European auto giants. Chrysler’s eyes are eager, and Chrysler may not be able to improve and restore its former glory!” Lin Feng said in a deep voice, “So we must have a breakthrough. The suv market is not our breakthrough direction. Ladies’ exclusive cars are!”

Ren Derong frowned repeatedly. This lady is an exclusive car, he really doesn't like it. This woman drives a good car? For men. To drive the car to a woman would be frightening. If you might go out and come back, you don't know what the car will be like. This lady is exclusively a car, but she is just a gimmick, and she is expecting profit. This ideal is too good.

"Mr. Lin, let's not talk about whether the exclusive car for ladies can become Chrysler's flagship product. We are just here to talk about the new wave of exchanging old for five years from now. Women love the new and hate the old. Since they can trade at the original price, I believe it will be done by then. Many women come to buy new cars! Especially with the 10-year interest-free period, I don’t think anyone will come. Just like if other car manufacturers announce this promotion, I’m afraid all men will come to buy new cars!” Ren Derong Said with a wry smile.

"I know, you are worried that after five years, everyone who buys a car today will come back and replace it with a new car. Is there anything wrong with this?" Lin Feng spread his hands, "I think it's a good thing. They replace the new car. It will be better and better, let us make more and more!"

Ren Derong looked sluggish, Lin Feng's logic was too logical. How could this be more profitable? This is too exaggerated. Indeed, if it is replaced every five years, the company's sales volume will indeed be high and it will maintain a strong demand for cars. But what about this old car? How to deal with old cars? This is equivalent full exchange, not depreciation.

Assuming that 5 years later, a car will sell for $30,000, and the car purchased today will be depreciated by $24,000. Then the owner will only need to pay another $6,000 to buy a new car. But the cost of a $30,000 B-class car is far from being only $6,000. Then the difference in the middle needs to be filled with this depreciated second-hand car. This second-hand car is usually sold. After five years, it will be much cheaper. Although not like electronic products, brand new ones are half depreciated, and long-term ones can only be exchanged for 30% or even 20% of the original price. The car’s preservation rate is much higher, but it can’t fill the $24,000 gap.

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Moreover, second-hand cars are not so easy to handle. Especially this is a ladies-only car. The customer group it faces is only women, and women always like to like the new and dislike the old, and have a preference for new things. I am afraid that this second-hand car can accept even less. And if it is dismantled and sold as scrap, it will lose even more. In short, what Ren Derong thinks, how he feels that he is losing, this is too much, too much. In case, this policy arouses the popularity of women all over the world, and 10 million units are sold in five years, the fun is really great. This continued loss, even if Lin Feng had trillions of dollars in assets, it would not be enough to compensate.

Indeed, as far as the current policy is concerned, all major automobile companies believe that this is completely digging their own graves. It seems crazy. The first day of the auto show order exceeded 50,000, and the online order exceeded 100,000. The car series that has just been launched is hot, and the world is talking about this lady's exclusive car. Especially among women, they are all discussing this. However, Lin Feng's full depreciation and trade-in policy has made all major automakers rest assured. Lin Feng played like this, sooner or later he would play to death.

Therefore, the major auto manufacturers are not planning to launch some targeted promotional activities. They are now watching with cold eyes. Five years later, they will see how Lin Feng plays. Even they don't mind to give it a boost. Anyway, this constellation car is specifically for women, and there is no conflict with their current major car series. They will help Lin Feng and let him sell more and more. Let him be proud of him in the past five years. Look at him in five years. , How to cry!

"Mr. Lin, just received the news that the total number of orders for Constellation cars from dealers around the world has exceeded 2 million! And many places are urging us to ship. A conservative estimate is that sales this year may exceed 3 million, or even More!" Ren Derong looked even more ugly.

Orders for this year exceeded 3 million vehicles, and they will only sell more and more in the future. In the past five years, the sales volume may be 20 million. This is basically the same as the previous year's sales of all Chrysler models. From the perspective of the automobile production line, Chrysler can definitely load and meet the needs of the global market. It’s just that it’s sold too much and I can’t afford to lose it!

"Ha, good thing. Are we productive enough? If we are not enough, we will start working hard and let the workers work overtime. In the past few years, the workers have had a hard time. Now that the company is making money, let them make more money." Lin Feng laughed. .

"Mr. Lin, there is definitely no problem with this productivity. If we make full production, its annual output will exceed 6 million vehicles. There will be absolutely no problem. If we rush to work day and night, there will be no problem with more than 10 million vehicles." Ren Derong mentioned productivity. , Extremely proud. After all, Chrysler is also a century-old factory and the second largest automobile company in the United States. There is absolutely no problem with this productivity. This is enough to compare to any car giant today.

But immediately, Ren Derong smiled bitterly.

"Mr. Lin, haven't you heard me clearly? If this sells a lot, you will lose a lot in the future. I think this full depreciation-for-new policy is limited to the US market? In other words, it is limited to this section. One year?" Ren Derong proposed.

If it’s only the first year, or the US market, it’s not a big deal to suffer some losses for promotion.

Unexpectedly, Lin Feng stared.

"Mr. Ren Derong, don't I think Lin Feng speaks a word! Isn't Lin Feng the kind of person who speaks nothing! Since Lin Feng promises, I will definitely do it. When I say it, this is me Lin Feng The basic principle of life. Regarding the full depreciation for the new, since I said export, it will definitely be realized! And it is global-oriented, and there is no time limit!" Lin Feng said surgingly.

Ren Derong was stunned by Lin Feng, and after a daze, he looked at Jessica with an aggrieved look. To be honest, the president of this company is Jessica, and the largest shareholder is also Jessica, but the more you act on your behalf, without notifying anyone to announce a decision that is so important to the company, this is not compliant. Such matters should be discussed at a shareholder meeting. As a result, as soon as your old man took the stage, he slipped out with a single sentence, and now he can't get it back. Your old man, what are you still talking about here, don’t say anything, don’t you think about that?

"President, what do you think about this matter?" Ren Derong looked at Jessica, "I think, Mr. Lin is just a director and has not held any position. It is better to use this as an excuse to announce..."

"Shut up! Ren Derong, in the company, I am the president and the largest shareholder, but you remember that I am Lin’s woman, and my shares are also his shareholders. Therefore, he is the largest shareholder of the company! What he said, It's me! You remember this! If you are not satisfied, you can choose to resign, but if Lin has said, the company will definitely do it!" Jessica drank coldly.

Ren Derong was dumbfounded. After being depressed for a long time, faintly asked, "Mr. Lin, how are you going to deal with it?" (...)