Rebirth of the Official Business Route

It was almost the time when the advertising and investment promotion conference started, and no one from Zhang Ke's pedestrians came over. Xie Jiannan was a little absent-minded when he answered Ji's questioning. Ji was also quite puzzled by this. People kept running out to watch, and Ji gave up helplessly. He went to the venue first, so as not to miss the opening of the investment promotion conference. I asked Liu Minghui about the details of his job-hopping from Aida Electronics to Kewang Electrical Appliances on the spot, but his mind was obviously left at the entrance of the lobby.

When Xie Jiannan was about to ask Liu Minghui what was going on in a low voice, he saw Su Jindong, Liu Haiyan, the manager of the brand operation department of Aida Electronics, and Zhao Haizhou, the deputy director of the marketing center of Aida Electronics. A few more people were there, and no one was staring at the registration and card exchange office. When Su Jindong and the others walked over, only one person remembered. He relied on Su Jindong's serious appearance in the media, and chased after him. Watch, indicating that it is almost the opening time, and said: If you have any interviews, can you wait until the end of the investment promotion conference? The chapters of the novel are updated the fastest

Although these reporters expressed their understanding, they went to the venue together and did not lose the opportunity to ask questions. While waiting for the elevator, a reporter asked: Mr. Liu Minghui, the person in charge of your company's marketing department, has switched to a competing company at this critical moment. what idea?

Su Jindong glanced back here, Xie Jiannan also wanted to know how he would answer the media, when the elevator door opened, Su Jindong and Ji walked into the elevator door together, Xie Jiannan had the urge to pry the elevator door open again. He really wanted to know how Zhang Ke and his Aida Electronics management reacted to this matter. Fiction novel chapters are updated the fastest

Let's go? Chen Jing held Xie Jiannan's arm, and she was also surprised why Zhang Ke, Xie Wanqing, and Xu Si didn't show up.

Aren't Zhang Ke and the others participating? Zhao Siming couldn't hide his thoughts. Before he knew the partial truth of the matter, he hated and feared Zhang Ke. After knowing some truths from Xie Jiannan, the shock and shock in my heart is hard to describe. At least the hatred is not so deep. This is a very strange state of mind. Maybe it is not very embarrassing to be bullied by Zhang Ke. Bar.

Zhang Ke, Xie Jiannan chewed on the name. He is a poisonous snake lurking in the shadows. Manipulating people behind his back seems to be his greatest pleasure. It may not be possible to show up. I think he will not participate...

Xie Jiannan didn't finish his sentence. Zhang Ke appeared, and Zhang Ke, Tong, Xie Wanqing, and Xu Si were at the entrance of the hall. They did not take out invitation letters or other credentials to go to the registration office at the front desk to change their cards, but took out their badges and hung them on their chests Walked in through the guard outside the hall.

Xie Jiannan couldn't see what the badge was, thinking it should be a special guest or something. To have these badges. It shows that they have contacted CCTV before, and this is what the last CCTV advertising company should enjoy.

Are you still staying? Zhang Ke deliberately dragged it to the end. Considering that there may still be some records in the lobby in the end, let Su Jindong and the others lead the records away first—Su Jindong and the others are considered to be the official representatives of Aida Electronics—into the hall,

It didn't occur to me that Xie Jiannan, Chen Jing, Liu Minghui and other people from Kewang Electric hadn't gone to the venue yet, Could it be that you just accepted an interview here?

Xie Jiannan saw Zhang Ke's eyes cast viciously on Liu Minghui, and thought to himself: Even if there is resentment, it should be done.

Liu Minghui has been exhausted by the reporter's questioning style. No matter how he defends himself, he can't wash away the suspicion that he betrayed Aida at the critical moment. He can't deny this in his heart, which makes it even more difficult for him to face Zhang Ke.

If it is said that he has superior experience in marketing and channel construction, he almost all learned it from Zhang Ke.

Not to mention acting as an agent for Ericsson mobile phones, Zhang Ke personally drew up plans, pushed people to implement them, and analyzed the effects after implementation. Zhang Ke has a saying that speaks to the hearts of advertisers: We must try our best to save every penny of advertising investment, and we must spend every penny of advertising as much as possible... This is often the case. The marketing elites of this era generally don't realize it, and even if they realize it, there is no effective way to control it.

Liu Minghui did not have the confidence to pull away the people in the marketing department, because the staff in the headquarters had almost blind admiration for Zhang Ke. Even if Liu Minghui left, he didn't think that anyone in the country would be better than Zhang Ke in this area. talent is better.

Of course, Liu Minghui will not tell Xie Jiannan all these truthfully. It is impossible not to elevate himself appropriately when jumping into the new club, and describe some amazing ideas of Zhang Ke's genius as collective wisdom, which is more in line with his personal Interests.

Zhang Ke's image to the outside world is originally a high-profile person who drives a sports car and does nothing.

Meeting the previous boss was embarrassing no matter how you put it, but Liu Minghui's performance today lacked the air of a general. Xie Jiannan didn't like him in the first place. He could directly guide the operation of the marketing department through Chen Jing. He will not show his dissatisfaction on his face, and invites Zhang Ke to take the elevator to the venue with great grace.

Let's take the stairs! Zhang Ke ignored Xie Jiannan's extra goodwill at this time, and went up the stairwell with Dong, Xie Wanqing, and Xu Sizhen. The venue was on the third floor, not the thirtieth floor.

It seems that they are out of temper. Xie Jiannan spread out needlessly. In front of Chen Jing, he had to show his due bearing.

Chen Jing frowned, and seemed to feel that Zhang Ke's bearing was not grand enough.

At the entrance of the venue, the three of Su Jindong were blocked by the reporter waiting outside the venue. The staff of CCTV was trying to separate the records so that the three of Su Jindong could enter the venue smoothly. In the venue, the three of them were naturally the focus of attention. In particular, representatives of several companies that are interested in vying for the title of CCTV next year can't help but stand up.

Except for CCTV's own journalists who can enter the venue, journalists from other newspapers, TV stations and other media can only wait outside the venue for news.

Zhang Ke, Dong, Xie Wanqing, and Xu Si climbed up the stairs. Xie Jiannan and the others were entering the venue, and they didn't rush up to block them. However, when they saw this, they couldn't help raising their cameras to take pictures.

In 1996, the Internet was not widely known, and it was impossible to publish photos that were not newsworthy in the media. They just took pictures for these photojournalisms. Who made Xu Si look so outstanding?

The layout of the venue is very different from last year in the position of the rostrum and the high platform used for bidding.

Different from last year, this year CCTV will take out all the advertising resources of the prime time for bidding, while last year it only took out the bidding for the prime advertising time between the news broadcast and the weather forecast, which is only 65 seconds.

Of course, the most valuable and most anticipated by many manufacturers is the 65-second prime advertising period between the news broadcast and the weather forecast. Even manufacturers who do not have the strength to compete for this part of the golden advertising period are still optimistic about the show.

This part of the golden advertising period is divided into a 5-second advertisement, of which the first 5-second advertisement is the standard advertisement. The competition for these 13 prime advertising time slots is different from last year's completely hidden bid method. This year, a combination of open bid and hidden bid will be adopted. First, manufacturers who intend to participate in the competition at the venue will write their quotations in envelopes. The top 40 manufacturers will then participate in the bidding in the open bid stage.

Of course, it is necessary for the heated atmosphere of the venue. The advertising information department of CCTV first played an advertising video for Aida Electronics, introducing the miraculous market achievements of Aida Electronics after winning the CCTV bid. On behalf of CCTV and Aida Electronics respectively, this year's CCTV Advertising Investment Promotion Conference was unveiled.

The first thing to do is to compete for the most valuable advertising time between the news broadcast and the weather forecast, so that the price of the secondary golden advertising time can also rise, and there is no fear that manufacturers will reserve spare capacity.

CCTV requires these 13 5-second advertisements, and there are only three manufacturers in the same industry. In other words, there are no more than nine manufacturers in the same industry entering the stage. This is also for the requirement of balanced distribution of CCTV's advertising resources in various industries, so as to prevent all 13 advertisements from being snatched by DVD player manufacturers.

The price of the hidden bid in the first stage was a little calm, and it was just to enclose the 40 shortlisted manufacturers. Tan Xisong reported a price of 18.88 million, because 10 of the 40 shortlisted manufacturers Two are DVD player manufacturers, three DVD player manufacturers need to be eliminated, the shortlisted price of DVD player manufacturers is determined to be 26.88 million, and the three highest bidders are selected from the unselected manufacturers.

The specific quotations of the 40 manufacturers have not been announced, and the quotations in the dark bidding stage are only for the finalists.

As a result, the final shortlisted price was 16.68 million. Not only were there nine shortlisted players in the video player industry at most, but the lowest price was 10 million higher than the others. As predicted by the media in advance, CCTV's The Advertising Investment Promotion Conference is a grand event for DVD player manufacturers.