Rebirth of the Official Business Route

CCTV's advertising investment promotion conference this year is undoubtedly a grand event for DVD player manufacturers. Of the 40 shortlisted manufacturers, there are nine DVD player manufacturers. Home shortlisted.

There is no regret for the three DVD player manufacturers that were eliminated. No strength means no strength, because the nine DVD player manufacturers that were shortlisted will eventually have to be eliminated by six.

DVD player manufacturers, besides Aida, is Xinke. In the past ten months of 1996, Aida accounted for 40% of the market share of branded DVD players, and Xinke accounted for 20%. Many brand manufacturers share the remaining 40% share. w Novel chapters are updated the fastest

If it weren't for the fact that Liu Minghui's collective job-hopping incident had spread among the industry and the media, it would have been a bit of a surprise that Kewang Electric appeared on the shortlist. It's just a few accidents. Before Aiduo won CCTV last year, its monthly output was just over 10,000 units.

As the first phase of the hidden bid quotation only confirmed the 40 shortlisted manufacturers, no specific quotation was announced. Tan Xisong, director of the advertising information department of CCTV, is a woman who wears thin gold-rimmed glasses and is full of intellectual temperament. Her eyes are bright and sharp. The original intention is to increase the psychological pressure on the manufacturer's representatives and make them more impulsive in the next stage. Her strategy is indeed commendable. w Fiction novel chapters are updated the fastest

When the list of 40 finalists was confirmed, Aida Electronics was listed at the first place. Everyone thought that Aida Electronics offered a sky-high price during the hidden bid quotation stage. Enjoyed.

A small area under the podium was vacant. After reviewing the confirmation letter, the representatives of the shortlisted manufacturers gathered in that area to sit. Xie Jiannan sat down with Liu Minghui and Chen Jing, watching Su Jindong and Liu Haiyan, Manager of Aida Electronics Brand Operations Department sitting in the front left. Following Su Jindong's gaze, you can see Zhang Ke sitting in the front left of the entire venue with a special guest badge hanging on his chest, and Xu Si sitting on Zhang Ke's left hand, holding the promotional brochure of the Investment Promotion Conference in his hand, as if he was on the same level as the rostrum. Shangdi Tan Xisong made eye contact, Zhang Ke and the others had indeed contacted the senior management of CCTV, Xie Wanqing and Dong seemed to be talking about something, and their attention was not on the venue.

Since there are at most three companies in each industry that can win the 5-second advertising period between the news broadcast and the weather forecast. It's not just the first 5-second ad break that is hotly contested. The competition for every advertising slot will not be easy, especially the competition among the nine DVD player manufacturers is even more bloody.

Tan Xisong, as the head of CCTV's advertising information department, personally presided over the bidding in the open bidding stage, and she helped her thin gold-rimmed glasses. There is a sly gleam in the eyes hidden in the lens. The fanaticism of the Biaowang concept is the greatest achievement in her life so far. The auction started at 16.68 million, with an increase of 100,000 yuan... It seems that everyone is aware that Aida Electronics is bound to win this time. Ms. Tan Xisong started publicizing the bidding. Everyone subconsciously looked at Su Jindong, the representative of Aida Electronics,

Su Jindong narrowed his eyes unexpectedly. No one looked at him, only Tan Xisong who was dancing with a gavel.

The atmosphere was a little stagnant for a while, but everyone figured it out in a blink of an eye. How could Aida Electronics have the patience to increase the bargaining chip with others, and it would be better to add some pressure to others by playing tricks.

One hundred and twenty million! There was a short silence, and the silence at this time could make people's legs tremble, and a clear quotation made the hearts of the people in the venue tremble, and they all looked at the round number plate held up high: No. 67, holding The middle-aged man on the No. 67 plate was a little bald. He suddenly reported the sky-high price of 120 million from the reserve price of 16.68 million, which immediately made everyone in the venue gasp. Forty families were unusually calm, Xie Jiannan curled his lips and said to Chen Jing in a low voice: He might as well just quote 200 million, this price can scare other people directly. The model has been fully studied, and naturally knows the value of CCTV's standard king.

Zhang Ke also sits quietly and calmly. This period of history has completely changed. There is no repetition of history to learn from, which does not mean that he will lose his judgment. Aida Electronics' sales in 1996 are indeed expected to reach 4 billion. For an emerging market with a population of 1.2 billion, in 1996, the value fully explored by the concept of CCTV's Biaowang is definitely far greater. More than the 80 million invested by Aida.

In history, companies such as Kongfu, Qinchi, and Aiduo have risen and fallen like meteors when they won the CCTV bid. One of the important reasons is that other links cannot adapt to their high brand expansion and cause instantaneous collapse. , but it cannot be denied that the concept of CCTV's Biaowang has played a huge role in the expansion of the brand. The key is for enterprises to adapt to the anti-destructive power brought about by the expansion of the brand.

For an enterprise with excellent management in production, marketing, logistics, procurement, research and finance, etc., which needs to be well-known in the domestic market, it is worth investing in the concept of CCTV Biaowang. For example, Procter \u0026 Gamble aggressively entered the domestic market. After the Biaowang concept ceased to be fanatical and after reflections appeared in the domestic consumer market, it also won the CCTV Biaowang advertisement for three consecutive years with a huge sum of over 200 million yuan, and carried out successful marketing operations. , which is the proof.

Currently, the consumer market is completely immature, and it is easier for consumers to passively accept advertising information. Under the control of the advertising information department of CCTV, the concept of Biaowang is hot, and mainstream media from all over the country are actively cooperating. The value fully excavated by the concept of Biaowang should be Higher, Zhang Ke asked the marketing department to make a budget of 280 million before, which is not a random data without theoretical basis.

One hundred and eighty million...

Zhang Pansi was thinking wildly, the price has soared to 180 million, and no one has the patience to raise one hundred thousand or one hundred thousand. , Backgammon, and Malata have already raised their cards, and the new imperial examination will stop quoting when it reaches 160 million. It may be that they have given up the price, thinking that the price of the king is not worth such a price to them; or it may be temporarily suspended. Wait for a while and continue to kill.

As a long-established leading company in the domestic electronics industry, Shinco brand has been well-known throughout the country since the early 1990s. In 1996, they easily won a 20% share of the branded DVD player market.

There are still two manufacturers in the main bidding. According to the number of license plates, Tanghe Liquor and Heart Q are corresponding, and the liquor industry and health care products industry are also the main battlefields of the marketing battle.

Ke Wang also, from the corner of his eye, Xie Jiannan could see that Xie Jiannan had been observing here. The number plate was in Liu Minghui's hand before, but now it is in his hand. Zhang Ke sneered: There are many manufacturers who want to win the championship. Why don't you stare at me? What the hell?

Liu Minghui's palms are sweaty. Last year, Zhou You was the only one who accompanied Zhang Ke to participate in the advertising and investment promotion conference. Zhou You also played tricks on Zhang Ke that time. Naturally, he wouldn't tell the truth when he went back. If you're not at the scene, you can't feel this tense, depressed, and extremely stagnant atmosphere. Those who can at least maintain a calm demeanor, and those who are calm and smiling are really not easy. The number plate is in Xie Jiannan's hands. Although Liu Minghui is nervous, But you can observe other people's expressions. Su Jindong was talking softly with Liu Haiyan and Zhao Haizhou, as if he was introducing the manufacturers who raised their placards for bidding.

260 million... Xie Jiannan couldn't help raising his placard. After Backgammon reported more than 220 million, he only accepted 260 million, hoping to drive off other competitors and come directly Meet the challenge of Aida Electronics. After the quotation exceeded 200 million, everyone became cautious, some added 1 million, and some added 100,000. After more than a dozen rounds of entanglement, BBK reported a quotation of 220.6 million. None of them raised their cards, and the base of 220.6 million was suddenly increased by nearly 40 million, as if a blow to the hearts of everyone. Those manufacturers who were actively raising their cards were startled when they heard the sound. Giving up on raising placards, and those manufacturers who have not been shortlisted for this bidding seem to be getting excited. Some people can't help but stand up, wanting to see clearly what the young man holding the No. 88 placard looks like.

Xie Jiannan only stared at Su Jindong. He saw Su Jindong take the number plate from the table in his hand, and looked up at Ms. Tan Xisong who was hosting the competition on the stage. Judging from her gestures and tone, she should have been specially trained.

Two hundred and sixty million...twice... Tan Xisong slowly raised her lowered hand. When she raised her hand to the highest point and then cut it off, she was going to publicize Kewang's offer as the final offer. , her eyes moved to Su Jindong's face, encouraging him to raise the number plate in his hand, Two hundred million six...

Add 100,000... It wasn't Su Jindong, the boss of the Q of Hearts, who weighed almost 200 catties, raised his number plate, 260.1 million...

Everyone's suspended hearts fell back to the original place, waiting for a new round of entanglement.