Reborn as a tycoon in Hong Kong
Chapter 529: Beating, flagship store plan (two-in-one)
After playing with Guan Zhilin for a few days, Lin Baicheng originally wanted to send Guan Zhilin back, but Guan Zhilin said that she would go back to Xiangjiang with him. She was not in a hurry to go back. Lin Baicheng did not force it, and just asked someone to accompany her to play in Los Angeles. He himself There just isn't that much time.
However, Guan Zhilin did not go back, but Qin Lan went back to Xiangjiang. After all, she is the director of the Xiangjiang Secretariat, and many of Lin Baicheng's matters at Xiangjiang Enterprises have to be handled through the Secretariat.
Lin Baicheng went to the branch of Xingyue Electronic Game Company in the United States that day.
Xingyue Electronics now has a lot of employees in its branches in the United States, because the company has a lot of work. There are a lot of things to do, such as receiving goods, storing goods, shipping to Starlight Toy Store, after-sales customer service, advertising, etc.
Coupled with the indispensable human resources and financial departments of every company, plus the company's specially established legal department, and employees responsible for product research, the number of employees on the company's side is even greater.
As the manager of Xingyue Electronic Game Company, Pete Marte is the happiest. The number of things happening and the number of employees under his command are increasing, which means that his power is increasing. At the same time, the larger the company is, the more important it is. His importance Naturally, it increased.
After Lin Baicheng arrived at Xingyue Electronics Branch, he called the management, including Peter Marte, to the conference room for a meeting.
"Almost four months have passed since the Xingyue console went on sale."
"Calculated from May 12, in the month of May, our sales of regular version consoles were 95,000 units; sales in the first twelve days of June were 59,000 units. After that, the unit price of our regular version consoles increased by 10 US dollars, sales have declined, with sales in June being 134,000 units; as the game received positive reviews, sales in July rebounded, reaching 142,000 units; in August, students here in the United States are on vacation one after another At the end, sales dropped a lot, with only 113,000 units sold that month.”
"In the first week of this month, as the holidays for students in Japan have ended, the sales of our consoles have dropped again. The sales in the first week are only 80% of those in the first week of August. It is expected that the sales in the next three weeks will only be The figure for the same period last month was 80% or even less.”
In the conference room, Lin Baicheng held a document and talked about the approximate data of the Xingyue console since its launch. He only talked about the sales data of the regular version of the console. There was no need to mention the deluxe version of the console. The sales volume of cassettes was the same as that of the ordinary moderator. The increase or decrease of the machine is almost the same.
Everyone in the conference room was listening carefully.
Lin Baicheng looked around and spoke again: "The sales of consoles and game cartridges have declined. This is within the company's expectations. After all, students, the main consumers of consoles, do not have so much time to play games after they go to school. At the same time, parents generally also Children will not buy toys such as consoles during this period, so it is normal for sales to decrease month by month."
This is indeed expected by the company, so Lin Baicheng will not be angry because of the reduction in sales. This is inevitable, and it is useless no matter how angry he is.
"but."
Lin Baicheng changed the topic and said in a deep voice: "What I just talked about was the sales volume of consoles in the United States, Japan and Hong Kong. Not counting the sales in Xiangjiang, in the past two months, the sales volume in the United States and Japan has been 6 :4, the sales ratio here in the United States is higher.”
"However, since the end of July, the sales ratio between the United States and Japan has increased. Japan's sales ratio has been increasing. As of August, it has increased to 4.3. The sales ratio in the United States is only Down 5.7, the sales volume in the two places is constantly approaching.”
Speaking of this, Lin Baicheng looked at Pete Marte, the manager of Xingyue Electronics' American branch, and said to him: "Marte, tell me, the sales ratio between the two places is getting closer. What does this mean? "
"It shows that the sales of consoles in Japan are constantly increasing."
Peter Malte felt heavy in his heart. Without comparison, there would be no harm. With the outstanding performance of Japanese colleagues there, they naturally seemed useless.
Lin Baicheng asked with a smile: "So, can you tell me the reason why the sales ratio in Japan has increased? Is it because the employees in Japan work harder, or is it because you are all lazy and not doing anything?"
Although Lin Baicheng had a smile on his face, his words made Peter Marte feel cold. There was no need to think about how to answer this kind of question.
"My colleagues in Japan have made even better achievements, and I will definitely lead my employees to catch up and make great achievements."
Pete Malte couldn't possibly answer that the employees were slacking off, whether that was the case or not, because he didn't want to lose his current job.
"Now that you know it's the other side that's doing better, do you have any plans to catch up?"
Lin Baicheng has no intention of pursuing this matter. His main purpose is to beat the management such as Pete Marte so that they dare not slack off and find ways to increase the sales of the console. As the sales of consoles increase, the sales of cassettes will naturally increase accordingly.
"Yes, we already have a rough idea, and we are going to tell you, Chairman, after it has been refined a bit."
Peter Malte said immediately, but he remembered a proposal made by his subordinates a while ago. At this time, how dare he say that there is no plan? Even a bad plan is better than no plan.
"Oh? Tell me roughly."
Lin Baicheng became interested after hearing this, but he still needs to be pushed.
"Currently, the specific sales of the company's products are handled by Xingguang Company. The branch is mainly engaged in distribution, publicity, and after-sales. We believe that whether a product sells well or not, after-sales is very important, so we plan to strengthen the after-sales aspect. service.”
"At present, our main after-sales service is customer service, explaining various questions to buyers about our products, and how to deal with problems when products occur, etc."
"But these after-sales services are all conducted over the phone. Sometimes the description of the buyer is not very clear to us, so it is naturally difficult to solve the problem for the buyer. In the end, the buyer can only go to the Starlight Toy Store where the product was purchased to find a clerk to deal with it. The specific details It will be inconvenient for us to follow up on the results.”
Peter Malte gave an overview of the after-sales services currently provided by the company, and Lin Baicheng couldn't help but nodded in agreement. These are indeed problems.
Seeing that the big boss was listening attentively, Peter Malte immediately continued: "Chairman, this is what we think about. We will build a flagship store in some cities with obviously higher sales. The flagship store will also be responsible for product sales, but more importantly The mission is to be an after-sales service center. If buyers have any questions, they can go to the flagship store to ask. At the same time, we have product repair technicians in the flagship store. Once there are any problems with the product, we can repair it for the buyer as soon as possible."
"We believe that as long as we provide good after-sales maintenance services, in the long run, we will definitely attract more customers to buy our products."
"Nice idea."
Lin Baicheng nodded slightly after hearing this, and then said with Pete Marte's smile: "So, have you ever thought about a question? How much does it cost to build a flagship store? How many customer service and maintenance workers are needed for each flagship store, per month? How much additional cost will it cost the company?”
In the final analysis, increasing console sales is about making money. If you spend too much and cannot make ends meet, then it is better to do nothing.
Peter Malte said immediately: "We have taken this into consideration, so the plan is still being considered and improved."
Lin Baicheng nodded: "Okay, give me a complete plan within a week. Are there any questions?"
"No problem!"
Peter Malte was choked up immediately, he couldn't refuse at all.
"In addition to after-sales, product promotion should also be done well. Anyway, I have to increase sales."
Lin Baicheng said something, and then looked at all the management, including Peter Malte: "The company's performance is related to your commission, and more importantly, the number of options you can get after the company goes public in the future. What is done by the Japanese branch? It’s better. When the company goes public, the employees there will get more options. Do you hope so?”
"do not wish!"
A group of managers responded immediately. They knew they had to achieve results, otherwise it would be a question of whether they could keep their jobs, let alone future option rewards.
"Don't want it? Since you don't want it, then give me results."
After snorting, Lin Baicheng continued: "Let the others go out first, Marte stays."
After hearing this, all the managers got up and left the meeting room, except for Pete Marte.
After everyone else had gone out, Lin Baicheng looked at Peter Malte and said, "Marte, there are rumors that you disturbed female employees at work?"
"Chairman, there is absolutely no such thing!"
Peter Malte was shocked when he heard this, and immediately explained: "I don't know where you heard the rumor, but there is absolutely no such thing."
"I don't care if this is true or not."
Lin Baicheng said calmly: "I won't investigate, you handle it for me. I want to remind you that for employees with strong abilities, I will tolerate some of his small shortcomings, remember they are small shortcomings; but for some capable employees I will never tolerate any shortcomings of ordinary employees, do you understand what I mean?"
"Yes, yes, I understand!"
Peter Malte responded quickly. While he was relieved, he was thinking about who had reported this matter to the chairman.
"Give me a boost in sales of the company's products."
Lin Baicheng reminded him, thought for a while and then said, "By the way, is there any movement at Atari?"
Pete Marte replied: "I have been following your instructions, Chairman, to draw attention to Atari's movements, but so far, Atari has made no big moves, let alone products targeting the company."
"There's no movement yet? It's really strange."
Lin Baicheng was a little puzzled. The Xingyue console has sold nearly 300,000 units in the United States. This is no longer a small number. There is no reason why Atari cannot see it. A competitor in the same industry appears on the market. Even if the competitor's current performance is not as good as your own company, there should be targeted measures.
Peter Malte said his guess: "Chairman, we are a Hong Kong company after all. Atari may not pay attention to our company at all, so it did not investigate the sales of our company's products. Naturally, it will not take the company seriously." Considered a competitor.”
"That's certainly a possibility."
Lin Baicheng nodded slightly in agreement and said: "No matter what the reason is that Atari did not notice our company, it is a good thing for the company after all. However, you still have to pay attention to Atari. Once Atari has If there is any news, please notify me immediately, do you understand?"
"Chairman, don't worry, I will always remember it."
Peter Malte immediately responded, how could he forget Lin Baicheng's special instructions.
"Okay, you go ahead and help me call Bill in."
Lin Baicheng waved his hand, and the Bill he was talking about was naturally Bill Harveys, the director of his secretariat in the United States.
"Chairman, I'm going out first."
Pete Marter responded and went out, but a moment later, Bill Harveys walked into the conference room.
Lin Baicheng said to Bill Harveys: "Bill, please keep an eye on this side and see how Marte handles his affairs. Report to me if there is any situation."
"Yes, Chairman!"
Bill Harveys nodded in understanding.
Bill Harveys reported to Lin Baicheng that Pete Marte was rioting with female employees. He did not feel that he was snitching because it was his job. He was responsible to Lin Baicheng and asked Lin Baicheng for instructions on how to deal with Pete. · Malte.
Lin Baicheng never asked his employees to have no shortcomings. The turmoil among the female employees was either a big deal or a small matter. At least there was no trouble at the moment. That's why Lin Baicheng did not deal with Peter Marte, but instead let Peter ·Marte took care of the tail of his hand.
However, as Lin Baicheng said to Pete Malte before, he has no tolerance for employees with average abilities who can cause trouble. If Pete Malte does not manage the company well and product sales cannot increase, then Pete Marte's shortcomings will be magnified, and Lin Baicheng will feel that Pete Marte is an eyesore.
"Let's go to Starlight Company."
After all, Xingyue consoles and game cartridges are sold by Starlight Company's toy stores. To increase product sales, Starlight Company must be inseparable.
Among other things, the service attitude of the toy store clerk will affect the sales of the product, so Starlight Company also has to go there. Lin Baicheng wants Eric Davis to know that he attaches great importance to this matter, so that Eric Davis conveys his will to the employees below to do better.
Lin Baicheng attaches great importance to the sales of game consoles, because it is not only related to the revenue and profits of Xingyue Electronics. The sales of consoles and game cartridges are also related to the sales of chips, memory sticks and other accessories. This is related to whether semiconductor companies can make money and whether technology can be updated faster.
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