Reborn Entrepreneurial Giant

"Isn't this too big a step?" Wu Ping was a little dissatisfied with Qu Li's aggressiveness. The acquisition of Infineon's wireless communication department with a revenue of nearly 1 billion euros is a typical snake swallow. They are a small company, can they digest it? This kind of giant?

"There are risks in doing anything, it depends on whether it is worth it."

"My idea is to acquire first, control the cost and the size of the European division through layoffs, and then learn from Infineon's advanced experience and technology to develop domestically. Under the ebb and flow, we will complete the control of this company in about 5 years. ..."

"I think it's feasible!" Spreadtrum President Li Liyou supported Qu Li's idea

"Then it's up to you, I will fully cooperate." Wu Ping was gradually marginalized, and Li Liyou became the suitable candidate for Spreadtrum's next CEO in Qu Li's mind.

Weizhi CEO Chen Tong, as the founder of Spreadtrum, did not express his opinion, and acquiesced in Qu Li's transformation plan for Spreadtrum.

"Freescale and Texas Instruments?"

"Slow down, Infineon is the priority. The United States has a strong defense against the development of Chinese women in the high-tech field. Don't let Texas Instruments and Freescale get involved."

If these two companies are determined to sell the baseband chip business, there is a high probability that Spreadtrum will be prevented from acquiring a German company. This will take time to implement the matter before they can react.

"How about Infineon?"

"We acquired Infineon's wireless communications department with cash and stock, and then replenished its cash shortage through fixed increases, which should allow them to escape the bankruptcy crisis."

"So the key is price."

"Infineon's stock price will definitely fall below 1 euro, and the initiative is in our hands."

"I'm afraid they need a lot of money."

"I heard that Andrew from Xiangjiang Investment is planning to raise funds on Wall Street, how about us?"

This time, it earned 500 million euros in the Volkswagen Group in less than a week, but there is still a little less capital to save Infineon.

"In any case, Infineon will shift its focus to automotive electronics..."

"I think they will do this. Infineon's current CEO Bauer was promoted from the automotive electronics department. He..."

Although Qu Li and the others had no contact with Infineon, they already had a full understanding of the company by collecting data from public information. Many things are doomed at this time, and Infineon, which is about to go bankrupt, does not have many choices.

"We seek a seat on Infineon's board of directors, but we don't need a controlling stake. Will Mr. Wu condescend to work at the Vision Fund..." Qu Li meant implicitly. He actually wanted him to leave Spreadtrum to join Vision, and then push him to become Infineon members of the board of directors.

"Of course!" This is a very good choice

Qu Li will not participate in the Infineon negotiations. He does not want to be too deeply tied to the Vision Fund, so he went to the headquarters of T-mobile, a subsidiary of Deutsche Telekom, and had a talk with the CEO to maintain a good cooperative relationship between the two parties. Apple chooses Vodafone in Europe.

Honor G2 has already started to be shipped to operators around the world. Qu Li collected some feedback during this return visit and made improvements in future cooperation.

As a start-up company, Honor has many problems, and after-sales service is flawed. Fortunately, it has accumulated user favorability through replacement and repair.

Honor's European headquarters is in Ireland mainly for tax avoidance considerations, and Germany has the most employees, mainly responsible for sales and service (operators). This visit to T-mobile was not in the plan. By the way, I will investigate the European e-commerce market.

Britain, France and Germany account for 70% of the entire European e-commerce market. British people like online shopping the most. From a company perspective, Amazon is a well-deserved leader. It has established a British station and a German station, and its market share ranks first.

Qu Li soon left Germany and flew to England. Shopee's European headquarters is still in Ireland, and Amazon's European headquarters is in Luxembourg. The difference is that Glory and Jumei do not have a strong demand for tax avoidance, because these two companies have been identified as high-tech technology enterprises, and only need to pay corporate income tax at a preferential tax rate of 15%.

Riyue Fenghua, which should have been a traditional enterprise, has also been recognized as a high-tech enterprise because of its e-commerce business. Tax incentives are a sharp weapon to promote the growth of Jumei.

Of course, Shopee does not have such a good treatment in Europe and the United States, so tax avoidance is necessary. In the United States, it avoids taxes through conventional means such as R\u0026D investment, and in the EU, it can use the Irish-Dutch sandwich model.

Of course, tax avoidance is just a trivial matter. If you can't open up the market in Europe and make money, tax avoidance will become a joke. So Shopee is actually registered in Ireland and headquartered in London, where the talent advantage is more obvious and there are more Facebook users.

Accidentally revealing the bottom line, along the route of Facebook’s development, the four countries of Britain, France, West and Italy have more users and faster growth, avoiding Amazon’s central sphere of influence in the European continent, Germany.

"Our strategy in England is the same as that in the United States, attracting users through low-price group buying activities held on Facebook..." Brady also came to the British platform, which is their first international station and is very popular.

Shopee's strategy is to focus on self-operated and self-owned brands, supplemented by third-party "white brand" products, and provide cost-effective products without brand premiums. Because of the need to purchase in advance, the pressure on funds and inventory is high. Fortunately, there is room for financing. , and there is no shortage of foreign exchange in the country, and there is no bottleneck in Yangcheng.

Qu Li looked at the London company. Both Jumei and Amazon have a frugal culture. Qu Li never even lives in a five-star hotel. The rent and decoration costs of the London company do not seem to be high, and they have the style of a startup.

Well, although Jumei has been listed, it is really a start-up company in terms of size, and it cannot be a luxury. Moreover, Shopee will not blindly pursue scale in the early stage. The first task is to achieve a balance of profit and loss. Survival is the most important thing. Vertical e-commerce is difficult to survive in China, and there seems to be a lot of room for survival in Europe and the United States.

Qu Li mainly learned about supply chain and logistics distribution issues, including customs clearance procedures in EU countries. It is really difficult for a small company to sell Zhongying’s products to Europe. Fortunately, there is a subprime mortgage crisis. The foreign trade company went bankrupt, and the work of Shopee was attractive enough.

Qu Li participated in the interview to find out whether he is a racist or hostile to Chinese women. This is something he absolutely does not allow. Because of the long-term negative media propaganda in European and American societies, there is no shortage of such people.

During my stay in England for nearly a week, I participated in interviews with hundreds of people, and finally built the framework of Shopee’s British company. Among them, Chinese middle and high-level Chinese who can speak Mandarin accounted for more than a third of them, and Shopee in the United States arranged One-third, the EU accounted for one-third, and the average age was no more than 35 years old.

After the staffing was arranged, Qu Li flew to the United States before they were familiar with the work. Honor G2 will be officially sold in T-mobile stores, Android 1.0 is released for the first time, and both Google Android and Honor are being tested.