Reborn Entrepreneurial Giant

Chapter 208 Star Chaser Taylor Swift

Android 1.0 has a virtual machine, which is not compatible with the previous version of the application, and Honor will not upgrade the operating system, because it will sacrifice the smoothness and stability of Honor G1.

It can be said that since Android 1.0, the experience of Apple’s iOS system has gradually surpassed that of Google’s Android. This is a curve. At the beginning, IOS surpassed Android. Around 2014, with the soaring performance of mobile phone hardware, Android surpassed IOS. Of course, this is not the case. Talk about the castrated version and application ecology in China.

Qu Li, who was very nervous, didn't have many choices. He warmed up half a month in advance. Honor and Marvel reached a strategic cooperation. 2》Ad placement and co-marketing reached an agreement. The specific price has not been announced, but it must be in the tens of millions of dollars.

Disney ABC was selected for the TV print media advertisement, and at the same time, corporate accounts were opened on Facebook and Twitter, and Yahoo display advertisements were purchased, including keyword advertisements donated by Google, to carry out network-wide publicity.

On November 11th, Honor, T-mobile and Google jointly held a press conference, officially announcing the sale of WCDMA-based Honor G2 in T-mobile, Best Buy stores and Shopee.

Sure enough, the rich and powerful advertisements blocked a lot of negative reviews. Once the Honor G2 was released, it sold 1 million mobile phones in a week. With the annual Black Friday approaching, the sales of Honor G2 are still rising steadily.

"Overseas sales of the 2G version of the Honor G1 have basically stagnated, and the sales of the 3G version of the G1 in North America have fallen sharply..."

"How many phones are sold for the Honor G1?"

"As of October, Honor has sold more than 8 million units worldwide?"

"How much?" Qu Li thought he heard it wrong

"8 million units." Zhou Shaoning said again

"How come, we almost only sell in the carrier channel..."

"If we develop offline channels, this number can be increased by at least 2 million units. After the release of Apple's IPhone 3G mobile phone in June, sales have also exploded..."

"Yeah?"

"Global shipments of Apple's iPhone in the third quarter were 4.5 million units."

"..." Qu Li once again clearly realized that the era of smartphones has finally arrived

"Then how many Honor G1 did we produce?"

"The 2G version is 3 million units, and the 3G version is 7 million units." Zhou Shaoning remembered that Qu Liming had seen it and signed it, but now he doesn't remember it.

"Can it be sold?"

"G1 and G2 may not be very competitive, but the positioning department is the same, and the price is cheap. The last batch of 3G versions of G1 was bought by Softbank, and we only have a small number of spare machines and parts for repair and replacement. 2G The remaining 300,000 units of the version are sold domestically...

If you hadn't insisted on going full touchscreen, we should be able to sell some more. "

"There is no need to discuss this. The superiority of the touch screen is irreplaceable." Qu Li is very clear about other uncertainties, and he will never make a mistake.

Selling 1 million units a week, or at the height of the subprime mortgage crisis, the Honor G2 broke the brand barrier with its super-high appearance. In the survey initiated by Facebook, it was successfully elected as the preferred brand and model for teenagers to replace their phones. .

Super high appearance, good user experience, Android, iOS and Nokia Symbian, Microsoft windowsPhone are almost two species, which have brought a huge impact on the entire smartphone market.

Qu Li was interviewed by the American media, participated in the "Chicken Feather Show" to promote Honor mobile phones, and started chatting in a mess.

The host didn't follow the chronological order and messed up the questions, as if he was afraid that he would not be able to get the best results when he had thought of the answers. Fortunately, Qu Li is an old fritter, and shameless, often pretending to be stupid and pretending not to understand what the host said.

But after the whole show, he still asked him about some things, big and small. From Qu Li's part-time job experience to his entrepreneurial process, because he didn't want to be a timid and honest person, but wanted to get more people's attention, so in 2004 he created the Sha Matt look.

The most important thing is of course to introduce the establishment process of Glory: "I wanted to show my business talent, so I started by challenging some of the most well-known foreign companies in China, but they were not recognized in China, so I had no choice but to pass on my ideas. To America..."

"Then you gained many supporters in the United States?"

"Of course, otherwise I wouldn't have had the chance to sit in front of you."

"Comet" is indispensable in the program. Many people have watched this brain-burning sci-fi film. The idea of ​​"Source Code" comes from Qu Li. The two soundtracks of "Red Cliff" have been widely disseminated in Europe and America through YouTube, and the number of hits is amazing.

"I heard that you have created several Chinese songs. Are there any English songs?"

"Is this available?"

"Of course you do?"

"I like a female singer in the United States very much. I wanted to ask her to write a song for Honor, but after she knew my experience, she encouraged me to write an English song. With her help, I wrote "Star Walkin "."

"Sing us a song?"

"I still can't, I can't sing well, and it's easy to be laughed at."

"No one here will laugh at you, I promise you won't see it..."

"..."

The unstoppable Qu Li finally succumbed to the coercion of the host:

Don't ever say it's over if I'm breathing

Speeding all the way to chase the moonlight

Racing to the moonlight and I'm speeding

Fly to Yinhai, my ambition is far away

The theme song of the 22nd League of Legends Finals "Chasing the Stars" is presented

"Who wrote this song for you?"

"Taylor Swift"

"You wrote this song?"

"What do you say?"

On the same day that the Honor G2 was released, Taylor Swift's new album "Fearless" was released, including "Star Chasing". Taylor Swift and Robert Downey Jr. became the spokespersons of the Honor brand, and the endorsement fee was 5 million U.S. dollars a year. Three years, with the right to unconditionally renew until the fifth year.

Taylor Swift's "Fearless" album topped the Billboard Top 200 Albums chart with sales of 600,000 copies in the first week of its release, and has been on the list for more than a year. It has a sales record of more than 10 million records all over the world, and the sales volume in the United States is 6.6 million. In 2010, it won two music awards of "Best Album of the Year" and "Best Country Album" at the 52nd Grammy Awards.

Of course, Qu Li didn't know the brilliance of "Fearless", but he knew that Taylor Swift was a very good female singer in the United States, so he was lucky enough to hitch a ride with Taylor Swift again.

"Star Walkin" is Honor's brand promotion song, which by the way promotes the album "Fearless". However, it is true that Qu Li was entangled by Taylor Swift. The girl born in 1989 was full of curiosity about Qu Li, a boy from a foreign country, and wondered how he designed the Honor G2.

Which man can't brag? Qu Li was no exception, chasing after blowing, the two of them ended up in the same room and a bed, and I don't know if his strong fighting power will be written by Taylor Swift in the song, this girl seems to have this bad habit all the time.

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