Reborn Entrepreneurial Giant

During the National Day period is a consumption peak, the sales of Qiancheng Automobile continued to rise, but unfortunately the stock price did not rise, and Great Wall Motors in the SUV field is also growing. Haval H6, which is sold at 89,800 yuan, is regarded as the most powerful challenger of Qiancheng CS6.

Although Qu Li attaches great importance to Great Wall Haval, he is much more determined now, and directly targets joint venture cars, wanting to kill Volkswagen Tiguan and other brands.

"As long as the trend of electrification of automobiles remains unchanged, no brand in the world can surpass the combination of Honor and Qiancheng Automobile in terms of intelligence." Qu Li boasted on Weibo, but it is a pity that the development of the operating system kernel with independent and controllable intellectual property rights has just started. Start, otherwise it will be more convincing.

Consumers at home and abroad have recognized smartphones and the Honor brand, but have not yet recognized domestic Internet technology companies. You must know that the thinking of adults has been fixed, and it is difficult for external forces to change it. It's not that "old people" with spending power are not patriotic and don't believe in domestic brands. It's because domestic brands have hurt "old customers" too much for so many years.

For example, in the current SUV rankings, some inexplicable brands such as Zotye and Huatai are actually very high. Owners who bought these cars must be so disappointed in domestic cars.

Therefore, in order to change the impression of domestic consumers, Yu Dazui's bragging is almost necessary. Maybe wait until 2035 when you can take a train to travel in Wanwan, the situation will reverse, and everyone will prefer to listen to the "truth" and hate bragging.

If you want to brag with something to say, you need to do more homework without being slapped in the face quickly. Qu Li has great confidence in the intelligentization of future cars.

"If it wasn't for becoming the richest man in the Chinese community, I would feel that I am very qualified. I really want to gamble with a car company with annual sales of more than 500,000 cars in the world. One of them will count as one in ten years, and they will be able to surpass glory and future in terms of smart cars. As for the car combination, I personally admitted that their car is awesome in a video posted on Youtube, on the contrary, the CEO of the company..."

Lu Tao and others can’t do it, Qu Li can only go to battle in person, breaking the ice: “If consumers only consider the mechanical performance of the car when buying a car, I will definitely not enter the auto industry, but now more and more consumers care about the comfort and safety of cars. Sex, as well as intelligence, so there is an opportunity for Qiancheng Motors.”

"Assuming that high-end brands such as BBA can achieve 95 points in the mechanical performance of cars, and Volkswagen Toyota can achieve 90 points, then Qiancheng Motors can achieve 85 points in five years and 90 points in ten years."

"The comfort of a car has a lot to do with the smart cockpit and car chassis. The addition of various chips, sensors, and car-machine systems can upgrade passive suspension to active suspension. Honor has advantages in this regard. Our talent structure and organization The advantages are obvious."

"Safety and intelligence are closely related. Advanced intelligent driving assistance systems will continue to iterate to autonomous driving, which requires the upgrading of underlying technologies such as artificial intelligence. Honor and Jumei have invested in this area, and foreign Google invested earlier than us. "

"Even if automatic driving is temporarily difficult to achieve, our assisted driving system can improve car safety by an order of magnitude..."

"Back to the automotive industry, even if only fuel vehicles are considered, assuming that mechanical properties now account for 80% of consumer decision-making, more consumers will experience the advantages of intelligent vehicles in five years. The proportion of "performance" will drop to 70%, and it will drop to 60% in ten years. Qiancheng Motors will stand on the same track with BBA..."

"So regardless of whether pure electric vehicles can replace fuel vehicles, Qiancheng Motors will go to the world as a representative of Chinese manufacturing. The more obvious the development trend of electrification and intelligence, the greater the achievements of Qiancheng Motors. If we are lucky, we will It will reshape the industry."

This short essay is Qu Li’s answer to a question: What is the development logic of Qiancheng Motors? Qu Li gave the answer and forwarded it to Weibo.

Because of the adjustment of the development logic of Qiancheng Motors, this time it was once again on the hot search, especially in the capital market, which responded very well. After the National Day, the daily limit continued. In the end, the market value of Qiancheng Motors finally exceeded 20 billion.

Then, taking advantage of the heat, many people discussed: "Qiancheng Motor is losing more and more money, and the company's stock price is getting higher and higher. In the future, there is no need to focus on running the company, just bragging."

Even if he has been very straightforward, maybe there are only a few people in the country who can understand Qu Li.

"Loss is not a problem. Qiancheng CS6 and CS8 are very competitive in the domestic market. It should be no problem to sell 100,000 cars this year. The estimated sales may be close to 20 billion. Next year's Qiancheng CS6 is said to use a self-developed engine, which can effectively reduce costs... ..." Some analysts were optimistic about Qiancheng Automobile in a financial program and recognized Qu Li's logic.

"If the probability of success of Qiancheng Motors before was less than 50%, the probability of success in promoting the electrification and intelligence of fuel vehicles now exceeds 60%..."

"An excellent entrepreneur should make adjustments according to the real environment. Qu Li has adjusted Jumei's business direction several times, which shows that he is not a stubborn person..."

"The general direction of Qiancheng Motors has not changed, but it has a clearer development path."

"A future with the blessing of glory really has a future..."

All kinds of media are full of articles, there are spontaneous reports and their soft articles. Qu Li is not doing it to increase the stock price, but to educate consumers. Now plant the seeds and let them know how Qiancheng Auto will succeed.

This is equivalent to showing all the landlords. I will tell you all the cards. Who dares to follow? Bezos repeatedly showed off the letter Amazon wrote to investors during its IPO in 1997, and Musk continued to explain Tesla's development strategy in the eyes of the public and the media. So what if the brand is clear, can BBA realize the transformation of electrification and intelligence under his influence?

The innovator’s dilemma, path dependence, success does not need to change, MOTO was acquired by Google Honor, Nokia saw it slipping from the market leader, obviously did nothing wrong, and actively transformed, but why didn’t it succeed?

Maybe you can refer to Geely Automobile's road to electrification transformation. Its various sub-brand branches and teams hold back each other. We must know that the internal competition of large companies is sometimes not compared with peers, but with the team next door.

Qiancheng Motors is a small company. Disobedient employees either went to Qiancheng Mitsubishi or Cheetah Motors. Glory almost took over Beijin R\u0026D Center. The direction is right, and occasional mistakes in the middle will not affect the final result.

The praise from the outside world did not make Qu Li happy. Xingsha didn’t need to explain. He had communicated with the Beijin R\u0026D Center and knew that this time he extracted two bright spots in the development of electric vehicles, and then made an “optimization process”. , and then launched external promotional activities.